• Bank of America Chicago Marathon, Red Frog Events, Warrior Dash, Chicago Beer Classic, Firefly Music Festival, Raging Waves Waterpark, Widler Architecture, Perma-Seal

• Led strategic planning and execution for all communication and community relations initiatives along with brand development across all facilities and events 
• Worked with sanctioning bodies, NASCAR and NHRA, along with local and national sponsors, to identify synergies for enhanced communication plans and event execution 
• Cultivated and managed relationships with leading NASCAR personalities like Dale Earnhardt Jr, Jimmy Johnson and Travis Pastrana to create innovative advance promotional events 
• Managed relationships with local, regional, national and industry media resulting in excess of 6 billion media 
impressions during the first race in the Chase for the NASCAR Sprint Cup 
• Proactively developed company and event messaging for event promotion, crisis communications and internal education 
• Spearheaded the creation of a 501c3 - R.A.C.E. - resulting in elevated community goodwill 
and over $80,000 raised annually• Worked cross-divisionally with consumer marketing, social media, ticketing, and partnerships for a collaborative and 
strategic approach 
• Managed relationship with area school districts to create a comprehensive curriculum program tied to business 
education 
• Communicated with local government officials on community initiatives and crisis communication plans 
• Extensive press release and communication writing experience, as well as event media center management for 
both sporting and corporate events

• Manage day-to-day communication initiatives pan Alli with focus on sports properties Dew Tour, Winter Dew Tour and Gatorade Free Flow Tour. Excess of 2.0 billion impressions for the three properties• Work directly with Alli’s corporate sponsor’s on brand integration and brand goals as they relate to investment within each property – Gatorade, Mountain Dew, Nike 6.0, Toyota, Ball Park, Matador, PlayStation, NERF, Verizon• Communication liaison with owners NBC and MTV Networks on property and business integration into each owners day-to-day communication business • Work with senior management on strategy development and lead its execution around individual properties as well as Alli Sports business initiatives • Pitch and secure placements with national print publications and television outlets like SI for Kids, Sports Business Journal, ESPN the Magazine, Late Night with Jimmy Fallon, Glamour, J-14, NYT, LA Times, etc.• Work cross-divisionally to create synergies between PR, marketing, social media, online and content production • Manage relationships and negotiations with agents and athletes around marketing and PR opportunities • Organized and executed a New York editor’s event featuring top action sports athletes Shaun White, Ryan Sheckler, Dave Mirra and Bucky Lasek with leading media in attendance including The Wall Street Journal, 60 Minutes, ESPN the Magazine, Seventeen, US Weekly, Nylon Magazine, among others • Oversee all Alli charity initiatives as they relate to both individual properties and national programs • Extensive press release and communication writing experience, as well as event media center management for both sporting and corporate events

• Coordinated with the Director of Supercross media credentials and VIP requests for 17 weeks• Given full responsibility to prepare and coordinate staff and hours• Responsible for organizing questions and setup for the post-race press conference • Contributed in producing live event Webcasts

• Produced and researched news pitches for developing new story ideas • Researched stories and organized interviews for Fox News producers • Contributed to interviews by acting as production assistant on shoots • Established new and up-to-date contacts

• Contributed to commercial/television traffic, script revisions and logging spot reels• Organized and analyzed on-line survey data• Interfaced with members from operations and production to coordinate a video for Mattel• Performed dubbing (VHS and Beta) and editing on Avid Express