Curate creative content for LinkedIn. Perform research on the latest audience preferences and the benchmark trends in the Change Management industry. Design and implement social media strategy that aligns with business goals.Define specific objectives and monitor ROI. Curate, edit, publish and share engaging content daily. Monitor web traffic metrics and optimize for the same. Suggest new features to promote brand awareness. Collaborate with the sales, marketing, and customer service teams to ensure brand consistency. Analyze key metrics using the latest management tools to boost sales.

Use my creativity and understanding of user experience to design, build and improve websites on the Squarespace platform. Build websites that are easy to understand, navigate and use, and adhere to design standards and specifications. Host virtual and in-person workshops for companies or individuals who want to learn how to build or update their Squarespace site. Provide digital marketing solutions to help Conscious Business Owners grow their businesses organically and authentically.

Develop, guide, and manage your company's online presence (blog, social media networks, and website.) Create original and engaging content that establishes your credibility as a thought leader in your ideal industry.

Content marketing strategy, content creation, website management.

Set objectives for the PR team. Maximize brand presence on various channels (e.g. YouTube, Facebook, LinkedIn). Cultivate and maintain relationships with media and influential professionals. Arrange interviews and press releases to promote our company and its products/services. Organize PR events to increase awareness of our company. Report on PR campaigns’ results.

Created effective communication for our company including press releases, media kit verbiage, sales page verbiage, automation emails, newsletters, internal and external articles and blogs, social media posts, and press outreach emails. Assisted in writing and editing sales copy for the sales funnel. Wrote weekly newsletter for our 30k subscribers with an average open rate of 15%. Wrote and edited content for the company website. Communicated with media regularly. Created PR campaigns that resulted in interviews on popular podcasts. Built long-term relationships with influencers and key stakeholders. Collaborated with the marketing team. Created a networking group for professionals in the harm reduction field on Linkedin and acted as the community manager with an average of 10 new members joining per week.

Responsible for managing and directing the internal and external communications of hildashaus, a non-profit and safe space where womxn and girls learn life-changing skills and gain confidence.

Created, edited, and proofed a variety of PetSmart's Proprietary Brands packaging. Helped develop a brand voice for a refresh of product lines while clearly communicating good, better, best tier brands. Proofread copy to ensure accuracy and communication objectives. Reviewed packaging to ensure legal and regulatory standards were met. Coordinated with Product Manager to obtain data, specifications and die-lines. Participated in and monitored Quality Control process of identifying typographical and content errors. Managed editorial workflow.

As Publicist, coordinated press coverage for book tour and book release. As Social Media Coordinator, curated and created content for brand's social media accounts that increased memberships and web traffic.

Managed social media accounts and website inventory. Wrote product descriptions for the website. Planned in-store events that increased foot traffic and web presence.

As Marketing Assistant, effectively promoted and helped plan events that increased exposure in the community. As Bartender, assessed, anticipated and met multiple guests’ requirements at high quality standards.

Made changes and updates to the website. Created, developed, and executed marketing strategies for distributed artists.

Procured and maintained public relations contacts. Promoted events to English speaking, non-natives via social media. Maintained timeline of calendar events on website.

Implemented grassroots and online marketing campaigns. Worked with area businesses, tastemakers, DJs & promoters, peer networks, campus student body organizations and media to create avenues of exposure for key WMG pop/rock artists and projects.

Disseminated marketing materials and informed University students about shows, whether at club events or in residence halls. Aided with initiatives and pitching projects.