Nicole Gates
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Nicole Gates Email & Phone Number

Demand Gen @ Varonis | B2B Marketing Strategist | Somewhat Funny Meme Creator at Varonis
Location: Buffalo, New York, United States 10 work roles 2 schools
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Current company
Varonis
Role
Demand Gen @ Varonis | B2B Marketing Strategist | Somewhat Funny Meme Creator
Location
Buffalo, New York, United States

Who is Nicole Gates? Overview

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Quick answer

Nicole Gates is listed as Demand Gen @ Varonis | B2B Marketing Strategist | Somewhat Funny Meme Creator at Varonis, based in Buffalo, New York, United States. AeroLeads shows a matched LinkedIn profile for Nicole Gates.

Nicole Gates previously worked as Senior Director of Global Demand Generation at Varonis and Director of Global Demand Generation at Varonis. Nicole Gates holds Master'S Degree, Marketing from London Metropolitan University.

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Varonis

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Profile bio

About Nicole Gates

I'm an innovative & agile marketing leader with global experience in B2B SaaS for a variety of industries. I have expertise in demand generation, brand marketing, content & social media, and product marketing.I have a Master's Degree in Strategic Marketing & Communications and have worked in both North America & EMEA. My strengths are in go-to-market strategies, team development, creative content & social media campaigns, and building online communities.

Listed skills include Social Media Marketing, Online Marketing, Email Marketing, Blogging, and 36 others.

Current workplace

Nicole Gates's current company

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Varonis
Varonis
Demand Gen @ Varonis | B2B Marketing Strategist | Somewhat Funny Meme Creator
Website
varonis.com
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10 roles

Nicole Gates work experience

A career timeline built from the work history available for this profile.

Senior Director Of Global Demand Generation

Current
Varonis

New York, NY, US

  • Increased inbound SQLs by 69% YoY and SQOs by 20% YoY
  • Oversee and manage four teams: Demand Generation, Content Marketing, Digital Marketing + Marketing Operations
Jan 2024 - Present

Director Of Global Demand Generation

Varonis

New York, NY, US

  • Increased inbound & paid marketing-sourced opportunities by 62% YoY
  • Increased target account demo request submissions by 74% YoY
  • Grew database for new market by 127% in one yearKey Responsibilities:
  • Design & lead a comprehensive demand generation strategy for key business initiatives
  • Work closely with Product Marketing to define go-to-market strategies and content needs for product launches
  • Develop & track comprehensive metrics and advise on the effectiveness & future direction marketing campaigns & spending
Aug 2022 - Jan 2024

Director Of Marketing

Mongoose

Orchard Park, New York, US

  • Increased marketing-generated new revenue from 25% to 73% YOY
  • Increased marketing-sourced new opportunities from 10% to 50% in my first 12 months
  • Generated over $1 million in new revenue from webinar strategy in 2021
  • Shortened sales cycle of marketing-sourced opportunities from 5 months to 2 - 3 months
  • Implemented webinar series & higher ed community initiative that has over 2000 registrants & 200+ live attendees at each session Key Responsibilities:
  • Oversee execution of strategic marketing initiatives including demand generation, product marketing, market research, brand marketing, and more
Mar 2021 - Jul 2022

Digital Marketing Manager, North America

Columbus Mckinnon

Charlotte, North Carolina, US

  • Increased online RFQs by 78% in first 12 months
  • Increased targeted database users by 45% in first 12 months
  • Led the redesign for Columbus McKinnon's global enterprise website, consolidating over 40 regional websites
  • Received Employee of the Month Award in February 2020 & December 2020Key duties include:
  • Primary internal digital marketing expert, driving global collaboration & alignment across all business units & regions
  • Oversaw deployment, integration, and operating model for marketing technology stack that includes HubSpot Marketing Hub, EpiServer, inRiver, LearnUpon, Oracle CRM, and Google Analytics
Jun 2019 - Mar 2021

Marketing Director

World Business & Executive Coach Summit (Wbecs)

Beverly Hills, California, US

  • Served as organization's marketing leader, managing a global team of over 20 people
  • Increased Annual Summit Program revenue by 67% in first year
  • Strategized & executed integrated and brand strategy for organization and individual program brands
  • Increased brand awareness & demand generation via marketing initiatives including content, social media, SEO, paid social media, email & more
Jan 2018 - Jun 2019

Us Marketing Manager

Privatefly

London, England, GB

  • Increased online bookings by 79% in first 12 months
  • Increased PPC conversion rate by 23% in first 12 months, while also reducing CPC & overall costs
  • Coordinated with PR Agency to achieve corporate coverage in multiple publications including Travel+Leisure, CNN, Fox News & BuzzFeed
Jan 2015 - Jan 2018

Digital Marketing Executive

Privatefly

London, England, GB

Feb 2014 - Jan 2015

Social Media & Content Marketing Manager

Guaranteed Rate

Chicago, IL, US

Mar 2011 - Feb 2014

Appraisal Desk Coordinator

Guaranteed Rate

Chicago, IL, US

Apr 2010 - Mar 2011
Team & coworkers

Colleagues at Varonis

Other employees you can reach at varonis.com. View company contacts →

ZW Zack Watson Zack Watson Colleague at Varonis Portland, Oregon Metropolitan Area, United States, United States View → MF Matt Fournier Matt Fournier Colleague at Varonis New York, New York, United States, United States View → SS Simon Stark Simon Stark Colleague at Varonis Scottsdale, Arizona, United States, United States View → JP Joanne Parsons Joanne Parsons Colleague at Varonis Beaverton, Oregon, United States, United States View → DZ Dymytriy Zyunkin Dymytriy Zyunkin Colleague at Varonis New York City Metropolitan Area, United States View → AK Aaron Koning Aaron Koning Colleague at Varonis Vancouver, British Columbia, Canada, Canada View → NM Nolan Mayfield Nolan Mayfield Colleague at Varonis Vancouver, Washington, United States, United States View → LC Leonardo Costa Leonardo Costa Colleague at Varonis Federal District, Brazil, Brazil View → MH Michal Hassid Michal Hassid Colleague at Varonis Israel, Israel View → JN John Neystadt John Neystadt Colleague at Varonis Kfar Saba, Center District, Israel, Israel View →
2 education records

Nicole Gates education

Master'S Degree, Marketing

London Metropolitan University

Bachelor Of Arts, Communication And Media Studies

State University Of New York At Fredonia
FAQ

Frequently asked questions about Nicole Gates

Quick answers generated from the profile data available on this page.

What company does Nicole Gates work for?

Nicole Gates works for Varonis.

What is Nicole Gates's role at Varonis?

Nicole Gates is listed as Demand Gen @ Varonis | B2B Marketing Strategist | Somewhat Funny Meme Creator at Varonis.

Where is Nicole Gates based?

Nicole Gates is based in Buffalo, New York, United States while working with Varonis.

What companies has Nicole Gates worked for?

Nicole Gates has worked for Varonis, Mongoose, Columbus Mckinnon, World Business & Executive Coach Summit (Wbecs), and Privatefly.

Who are Nicole Gates's colleagues at Varonis?

Nicole Gates's colleagues at Varonis include Zack Watson, Matt Fournier, Simon Stark, Joanne Parsons, and Dymytriy Zyunkin.

How can I contact Nicole Gates?

You can use AeroLeads to view verified contact signals for Nicole Gates at Varonis, including work email, phone, and LinkedIn data when available.

What schools did Nicole Gates attend?

Nicole Gates holds Master'S Degree, Marketing from London Metropolitan University.

What skills is Nicole Gates known for?

Nicole Gates is listed with skills including Social Media Marketing, Online Marketing, Email Marketing, Blogging, Seo, Facebook, Social Media, and Marketing.

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