Nicole Gates Email & Phone Number

New York, Ny, Us

• Increased inbound SQLs by 69% YoY and SQOs by 20% YoY• Oversee and manage four teams: Demand Generation, Content Marketing, Digital Marketing + Marketing Operations

New York, Ny, Us

• Increased inbound & paid marketing-sourced opportunities by 62% YoY• Increased target account demo request submissions by 74% YoY• Grew database for new market by 127% in one yearKey Responsibilities:• Design & lead a comprehensive demand generation strategy for key business initiatives• Work closely with Product Marketing to define go-to-market strategies and content needs for product launches• Develop & track comprehensive metrics and advise on the effectiveness & future direction marketing campaigns & spending• Grew Demand Gen team from 1 to 5, including adding the Content Marketing team under my management• Assist in the development of content marketing & thought leadership programs, overseeing all promotional planning in support of these programs• Optimize targeting, creative, media, and budget allocation to maximize effectiveness & ROI• Define & manage program budgets

Orchard Park, New York, Us

• Increased marketing-generated new revenue from 25% to 73% YOY• Increased marketing-sourced new opportunities from 10% to 50% in my first 12 months• Generated over $1 million in new revenue from webinar strategy in 2021• Shortened sales cycle of marketing-sourced opportunities from 5 months to 2 - 3 months• Implemented webinar series & higher ed community initiative that has over 2000 registrants & 200+ live attendees at each session Key Responsibilities:• Oversee execution of strategic marketing initiatives including demand generation, product marketing, market research, brand marketing, and more• Report to CEO & work directly with the Executive Leadership team to identify areas of opportunity for growth, articulate marketing initiatives, and offer solutions to business problems• Collaborate frequently with Product, Sales, and Client Success teams• Build, scale & manage a high-performing marketing team of 7• Coach & mentor team members, ensuring career development & maximum use of the team’s talents

Charlotte, North Carolina, Us

• Increased online RFQs by 78% in first 12 months• Increased targeted database users by 45% in first 12 months• Led the redesign for Columbus McKinnon's global enterprise website, consolidating over 40 regional websites• Received Employee of the Month Award in February 2020 & December 2020Key duties include:• Primary internal digital marketing expert, driving global collaboration & alignment across all business units & regions• Oversaw deployment, integration, and operating model for marketing technology stack that includes HubSpot Marketing Hub, EpiServer, inRiver, LearnUpon, Oracle CRM, and Google Analytics• Developed campaigns and executed go-to-market strategies; aligning with direction articulated by stakeholders for both short & long-term business objectives• Led the North American marketing team responsible for content marketing, social media, demand generation, brand marketing & communication, PR, and analytics• Communicated new campaigns to the executive team, highlighting met goals, forecasting KPIs, and setting a clear vision for the department• Measured & reported performance of all digital marketing campaigns, analyzing industry & campaign data, to create an informed & market-led marketing strategy• Founding member & Enterprise Leadership Council for Columbus McKinnon’s first Employee Resource Group, WIN (Women's Influence Network)

Beverly Hills, California, Us

• Served as organization's marketing leader, managing a global team of over 20 people• Increased Annual Summit Program revenue by 67% in first year• Strategized & executed integrated and brand strategy for organization and individual program brands• Increased brand awareness & demand generation via marketing initiatives including content, social media, SEO, paid social media, email & more

London, England, Gb

• Increased online bookings by 79% in first 12 months• Increased PPC conversion rate by 23% in first 12 months, while also reducing CPC & overall costs• Coordinated with PR Agency to achieve corporate coverage in multiple publications including Travel+Leisure, CNN, Fox News & BuzzFeed

London, England, Gb

Chicago, Il, Us

Chicago, Il, Us

Buffalo, Ny, Us

Master'S Degree, Marketing

Bachelor Of Arts, Communication And Media Studies