• Responsible for the strategy, execution, and management of paid social campaigns across platforms, including LinkedIn, Twitter, TikTok, and Meta's advertising platforms.• Grew spend by over 500% for one customer, while also retaining and growing other accounts over my tenure at Khoros.• Responsible for reporting on campaign performance and analytics, while also being the main point of contact for various customers across the company's portfolio, including major Fortune 500 brands.• Lead the strategy team as the resident paid expert, providing knowledge for case studies, sales pitches, playbooks, presentations, and more.

• Write news pieces, album and concert reviews of various country music events and happenings• Responsible for researching events and news pieces that come into workflow• Contribute ideas for social media posts and live tweet events on behalf of the company

• Responsible for the strategy, execution, and management of digital marketing campaigns for over 40 higher education clients at any given time across various mediums, including Google Ads, Facebook/ Instagram, programmatic display, OTT, LinkedIn, YouTube, and more• Manage and optimize upwards of $3-5 million in client budget across various advertising platforms per year• Collaborate and lead conversations for development and eventual execution of all digital advertising campaigns for all clients• Responsible for reporting on all campaign performance and metrics across all clients, regularly meeting and exceeding expectations• Engage with clients, attend kickoff meetings, and work with account services, finance, and design teams on implementation, optimization, and budgeting on all campaigns• Collaborate in cross-functional analytics teams to continually improve campaign performance and meet client needs

• As the company’s first digital marketing employee, responsible for spearheading growth of digital marketing department by creating and implementing the processes and infrastructure used across the company• Responsible for driving calls with MarTech vendors to build and streamline reporting• Attended webinars through Google, LinkedIn, Facebook, and other outside vendors in order to grow digital knowledge in not just marketing, but all departments• Executed traditional media buys, including newspaper, television, billboards, and radio• Received various Google certifications, as well as a Certificate in Digital Marketing: Customer Engagement, Social Media, Planning & Analytics from Columbia Business School

• Managed social media presence for five unique websites underneath the PMG umbrella, with a focus on Facebook and over two million network-wide Facebook fans (Pages included CanvasPeople, TheCuteKid, ParentSociety, and DealsForMommy)• Wrote all social media content and created a content calendar of posts across the network of social channels• Responsible for Facebook pages by responding to customer inquiries and comments• Managed and optimized Facebook advertising and ecommerce campaigns through, reporting, implementing promotional strategies and contests, and collaborating with the marketing team to ensure a social presence consistent with each individual company’s unique voice• In charge of contributing content for company emails for each unique property

• Managing social media presence for five companies underneath the PMG umbrella, with a focus on Facebook and over two million network-wide Facebook fans.• Writing/scheduling posts, managing Facebook pages and responding to customer inquiries and comments.• Running and optimizing Facebook advertising and eCommerce campaigns, reporting, implementing promotional strategies and contests and collaborating with the marketing team to ensure a social presence consistent with each individual company’s unique voice.

• Provided direct support to all members of the marketing team by creating marketing reports, approving emails, proofreading Facebook posts, conducting research, and more• Revised and optimized banner ads, while managing monthly press releases and seasonal website updates and promotions• Ensured basic functionality of company website and coupon codes through various testing procedures

• Provided direct assistance to the sales team, including the organization of all aspects of private parties, from booking to execution. Duties include processing contracts and payments, handling billing and invoices, customer service, sales reports and various other administrative tasks. • Proficient in Caterease.• Responsibilities also included design of advertisements for publication in the newspaper and other promotional materials such as postcards, flyers and signs.

• Responsibilities included creating an editorial/ advertisement "map" of the newspaper, traffic and placement of ads; maintaining premium position requests and reader databases, page layout, design of various sell-sheets, special projects and various weekly tasks and reports.