As a Content Manager, I oversee all marketing content initiatives, both internal and external, acrossmultiple platforms and formats to increase awareness, increase understanding and increase engagement among the university’s targeted audiences. I use creativity and knowledge to balanceand solve messaging, audience, branding and other content needs. I am responsible for the strategic direction of the university’s publications and managing marketing/communications projects.Duties and Responsibilities: -Created a content strategy for creating and repurposing key Saint Xavier messages that was deployed across the university and to all identified external stakeholders. -Provided content for all communication channels, including print, digital, online, social media, email, mobile, video, etc. and ensured all content is on-brand, consistent in terms of style, quality and tone of voice, optimized for each channel. -Mapped out a content strategy that supports and extends marketing and branding initiatives, both short- and long-term, determining which methods work for the brand and why. -Conducted ongoing analytic initiatives in order to gauge content effectiveness. Gathered data and made recommendations based on those results. -Developed best practices for content creation, distribution and repurposing across all university media channels. - Creatively looked for opportunities to improve content. -Reviewed, edited and rewrote content to meet prescribed style guidelines and optimized specific type of medium as necessary following the appropriate writing style for each medium. -Collaborated with marketing communications staff, graphic designers, interns and student workers. -Proofed all projects during various stages of development. -Attended university committees, meetings and events as needed to provide support for developing messaging strategies. -Updated and maintained university editorial standards to complement Publication Guidelines.

-Writes multiple feature stories a month covering the college, professional and international levels of softball.-Seeks out and pitches own stories relevant to the ever-changing softball climate, along with completing research into these topics.-Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content. -Writes and edits high-quality content and visually impactful stories under deadline pressure, with an exciting, captivating and authentic approach. -Produced social media content for the Women’s College World Series championship games

-Recorded video and took photos, providing live game coverage of IHSAA football, volleyball, and basketball for my personal twitter account and the IndyStar Sports twitter account.-Responded to comments, posts and questions during live games.-Wrote copy to pair with videos used on the Indianapolis Star’s website for game recaps.

-Researched, compiled and wrote stories for the website and newsletters that engaged IU's key audiences and met its marketing communications and media strategic plans. -Utilized Photoshop, iMovie and WordPress.-Assisted in social media posting and design.-Wrote video scripts.

The Campus Citizen is IUPUI's only independent student-run publication. I have written numerous stories covering the Indianapolis area and IUPUI's campus. As a co-editor, I have led and taught student journalists to become better writers. As well as writing and editing, I ran the publication's social media accounts.

-Simulated interest in journalism among Indiana’s college students-Created fellowship and cooperation among Indiana’s collegiate journalists-Raised the standards of journalism at Indiana’s colleges and universities-Helped each college and university accomplish these three goals-Fostered free speech and a free press on Indiana’s campuses

Assisted with the day-to-day creation, posting and planning of social media campaigns and activities at IUPUI, further strengthening engagement among campus' key audiences with advancing the unit's marketing communications objectives.