Nicole Roling Email & Phone Number

Auckland, Auckland, New Zealand

Osterley, Greater London, United Kingdom

- Product owner of the Sky VIP email, deployed weekly to 1.1m members of Sky UK's loyalty programme. Responsible for the content, creative, and audience targeting of the email, as well as the Sky VIP app- Managed the launch of Sky VIP on the set-top box. Produced a welcome video, and showreels of the money-can't-buy experiences Sky VIP members were rewarded with for their tenure with Sky

London, United Kingdom

Nectar is the UK’s largest loyalty card programme with 20 million cardholders and major partners Sainsbury’s, eBay, BP and Expedia. Approx. £7m marketing budget p.a. spent on email, web, app, social, programmatic, SMS, OOH, TV and YouTube pre-roll.- Lead the Campaign Management team of three Campaign Management Executives. Identified the key growth areas of direct reports, conducted 6-weekly developmental sessions to unlock potential, and assisted one direct report in securing a promotion- Accountable for the Campaign Management team’s trafficking of all campaigns from the Marketing Strategy team into channel delivery teams. The team was responsible for the channel planning, scheduling, targeting, customer journeys, creative, live results tracking and optimisation, and post-campaign analysis across all outbound communications in over 10 online and offline channels- Responsible for the Campaign Management team workload coordination and prioritisation, with proven success in improving campaign delivery process to deliver better quality results and a faster turnaround of campaigns- Project Manager for Nectar's bimonthly, Through-The-Line, wide reaching marketing campaigns promoting multiple partners. Key responsibilities included: the timings plan, Marketing team resource planning, channel, communications and strategic audience planning, oversight of creative assets, live results tracking and optimisation, and the post-campaign channel performance review- Managed work delivered by Nectar’s three agencies - brand and creative, digital media, and social – ensuring constant, open communication and collaboration to get the best quality work delivered on time

London, United Kingdom

- Developed and implemented a new Brand Strategy and Creative Strategy, to completely re-position the Nectar brand. The new strategy acknowledged the changing landscape of the market and the way Nectar customers thought about shopping, loyalty and their data, and modernised the Nectar brand to succeed in this new landscape- Project Manager of Nectar’s Through-The-Line brand campaign that utilised TV, YouTube pre-roll, and various online channels to re-position the brand and deliver the highest ever net promoter and brand warmth scores- Produced an interactive, mobile-based Brand Story, a comprehensive set of Brand Guidelines, and an accessible Creative Toolkit

London, United Kingdom

- Guardian of the Nectar brand. Ensured the brand was represented accurately and consistently across all Nectar and partner channels and communications- Responsible for the ideation, creation, execution and review of Nectar’s monthly marketing campaigns and larger seasonal campaigns across Nectar’s owned, earned and paid for marketing channels. Produced attractive and engaging, transactional and non-transactional content for the channels, ensuring all communications reinforced the brand proposition and maintained a high standard of creative excellence- Product owner of the weekly Coalition Email, Nectar’s cornerstone email which delivered bespoke content to each of the 7m recipients. Responsible for the constant test and learn and optimisation to meet objectives- Worked with the Analytics team to build the digital migration strategy, to migrate existing Nectar app users to the new app and identify key strategic segments for digital channel adoption, with challenging targets. Drove over one million app downloads in one year at a cost of less than £1.50 per acquisition through constantly refining strategy around paid vs. owned media mix, messaging and targeting

London, United Kingdom

Collaborated with Nectar partners on coalition campaigns such as Sainsbury’s Christmas, to increase points redemptions, improve the customer experience, influence programme engagement, and meet individual partner objectives.

Auckland, New Zealand

Led the CRM team of two employees. Designed and executed retail-level campaigns across a range of channels, targeted at customer groups to increase sales enquiries and aftersales appointments and maximise customer loyalty.

Auckland, New Zealand

Dunedin, New Zealand

Bachelor Of Commerce With Honours (Bcom Hons), Marketing Management, First Class Honours

Bachelor Of Arts - Ba, Psychology

Gained University Entrance Through The Cambridge Qualification System.