Nicole Schlueter Email & Phone Number

Glendale, California, United States

• Scope of work includes ad concepting, copywriting, digital and print design, photo art direction, style guides, brochures, social content, and direct response campaigns.• Create spec creative and presentation decks for pitches and present work to clients.CLIENTSAmazon Studios, Automobile Club of Southern California, Blue Cross Blue Shield of Arizona, Brookfield Homes, Corcoran Global Living, George Smith Partners, Netflix, PLG Estates, Premera Blue Cross

Los Angeles, Ca

• Hired in-house creative team and provided day-to-day management for all marketing materials at the #1 Los Angeles brokerage in sales transactions, #1 in CA, #3 in the U.S.• Creative direction and design for all branding materials, including implementation of company name change which encompassed new website, corporate identity, signage, ads, social content, eblast, and e-newsletter template. • Directed content for brokerage across all media which included brand positioning, online/ social content, print advertising, direct mail, and weekly e-newsletter (24,000 contacts).• Art directed videos and photo shoots ensuring brand essence and feel of a “lifestyle” brand.• Brought social media in-house and within 16 months Facebook likes grew by 14%, Instagram followers grew 195%, and YouTube subscribers grew by 383%.• Redesigned weekly e-newsletter and grew subscription rate 20%.• Represented the marketing department to outside vendors, PR, and online dev firms.• Generated pitch decks for new business and presented marketing campaigns to clients.• Managed estimating and budgeting of all marketing projects, including marketing swag.• Quote from top producing agent, “ I just wanted to reach out and personally thank you for your help with all our marketing needs. I’ve worked at a few companies over the last 21 years selling real estate and your work is exceptional.”

Burbank, Ca

• Daily management of projects from concept to completion while directing a team of designers and production artists.• Drove Kaiser Permanente Medicare Health Plan enrollment to 21% over targeted goal (to more than 1 million members) through redevelopment of enrollment kit and cut production/mailing costs by reducing content by 50%.• Spearheaded and secured budget for KP’s first still life photo shoot. Finished with 10 shots beyond goal of 75 – Brand Strategy exec asked who’d recommended the photographer, calling work “fresh and modern, yet inviting” and “where the brand needs to be headed.”• Art directed and storyboarded sales video – made complex narrative accessible using kinetic typography; co-presented to Medicare line of business – VP of Advertising and Executive VP of Medicare both said, “I love it.”• Wrote strategic messaging briefs and created presentation decks.• Reviewed outside ad agencies work and gave guidance on KP brand standards and voice. • Updated color palette online and in print (research indicating brights for seniors); supported sales seminars with brochure-cover color-coding. Presented work to President of Marketing & Advertising and National Director of Medicare – Senior Manager told CD: “Nicole did an awesome job presenting the new cover options. She was professional, concise and clearly explained the creative considerations for each cover. And the good news is we have an approved cover!”

San Diego And Los Angeles, California

Lending art direction and design services for advertising agencies, design firms, and in-house creative departments.CLIENTSCreative Nail Design, Disney, Fox Searchlight Pictures, HBO, Kawasaki, Paramount Vantage Films, PBS, Pfizer, Princess Cruises, Sony, Taco Bell, TMZ.com, UCLA Health System, Universal Music, University of San Diego