•Manage a team of three editors and create content for digital celebrity news publication, OK! Magazine. •Initiate and conduct interviews with celebrities, managing the process from connecting with their press team, conducting interviews, creating stories; celebrities include Sofia Richie, Lil Dicky, Carole Baskin.•Utilize SEO, social media and video best practices to optimize resources and reach a wide audience.•Brainstorm and build all content, managing the SEO, SEO URL, meta description, embedding photos, creating videos, and linking text to other relevant OK! stories, working cross functionally with marketing.•Review and scrutinize Google Analytics and Chartbeat to focus on popular content, based on statistics. •Collaborate with writers, art directors, editors and other team members to achieve organizational goals.•Search through MEGA for daily images and videos to create post pictures and embedded photos.•Mentor, train and assign staff members for and to appropriate coverage areas, help staff shape stories. •Write fashion gallery stories and awards shows news in real time; post breaking news within 5 minutes.•Run monthly meetings to determine the print stories to migrate onto the website, assigning out pieces. •Prepare stories ahead of major news releases such as; the Judge ruling on Britney Spears' conservator.•Ability to creatively approach stories that are very competitive with readers, and develop the OK! voice.•Work with an attentiveness to detail, consistency, accuracy and under constant deadlines.

•Supported the creation of press releases and social media and built media lists for 400+ client firm.•Assisted in crisis communication management situations for clients; drafted pitches, round ups, bio's.

•Initiated calls to editors for client product features articles, for boutique lifestyle public relations firm.•Created media lists for each client to pitch their products; participated and organized press events.

•Categorized, researched and organized industry information for general office use with Microsoft Excel.