I’m Nicole Sharp, a creative integrative marketing professional with an entrepreneurial spirit and a knack for generating powerful ideas. I have a dynamic personality with a diverse background and skill set including marketing, communications, branding, creative design, photography, social media and more. My expertise lies within Lifestyle Marketing including: hospitality, food and beverage, spa, health & wellness, real estate, non-profit and retail luxury brands. I have discovered along the way that most companies, large or small, have unique marketing needs that require a tailored approach as opposed to a cookie cutter methodology. As a marketing professional, I draw on my varied experience in communications, business development and branding to create effective platforms for my clients. Integration is what sets me apart and is essential in campaign development and achieving business goals. I believe in the execution of a multi-channel strategy in order to grow your brand and increase the bottom line. Significant achievements include harnessing the power of social networks to deliver compelling content to build and grow brand awareness. Playing an instrumental role in opening, repositioning and branding various hotels in both the luxury and high-end markets. Creating visual identities and brand strategies to capture the spirit of numerous brands. As well as, developing key partnerships to enhance community presence. Skillset also includes:• A keen eye for detail and a strong appreciation of creative aesthetics through a luxury lens. • Experience in formulating integrated Public Relations, Social Media and Marketing Communications strategies and tactical plans. • Experience in digital marketing and managing social media strategy and channels. • Deep understanding of the competitive landscape and market trends.

A senior, creative marketer responsible for developing and executing integrated marketing strategies for Loews Hotels & Co. Area includes west coast based properties: Loews Coronado Bay Resort (San Diego), Loews Santa Monica, Loews Hollywood, Loews San Francisco, Loews Hotel 1000 (Seattle) and the Loews Ventana Canyon Resort (Tucson). Responsible for driving innovative marketing strategies and distributions solutions, with a strong focus on demand generation, brand experiences and loyalty initiatives.• Leadership role within five Loews hotels to analyze competitive strengths and unique selling points to communicate core consumer messaging. • Development and management of annual marketing plan for five regional properties.• Implementation of marketing plans/calendars in line with strategic priorities and revenue targets by market segments. (Meetings, Leisure, Business Travel, Catering, F&B, Spa)• Creation and development of content, photography, video, website, brand collateral, copywriting and sales tools.• Drive activations for hotel programming, restaurants, bars and spas aiming to engage with locals and increase capture ratio from in-house guests.• Work collaboratively with digital field manager to ensure online platforms, digital campaigns, CRM and media are optimized to drive improved revenue and profitability for the hotels.• Increased room revenue by 20% average across region YOY• Developed new marketing plan format for the Loews brand• Grew social media channels to deliver strategic campaigns to a growing audience

Built the marketing department from the ground up while laying a foundation for the brandpositioning and a successful marketing plan establishing the luxury resort as a leader in the travel industry. Successfully lead the marketing team and executed the rebranding of the property after a resort wide renovation which included: brand identity, hotel collateral, resort amenities, multi-device website, e-commerce and online strategy, social media program, guest communications, print and digital media, promotional campaigns, hotel programming, community events and public relations strategy. Initiated and established key partnerships with local/regional businesses and community groups to create new marketing opportunities. Management and implementation of the marketing plan, strategy and budget for the Villas at Rancho Valencia, a residence club within the resort. Hired and supervised multiple PR, eCommerce and Creative agencies for both the resort and the villas. Creation and execution of the resort and the villas advertising and media plans. Develop and manage an annual budget of 950K while launching strategies to increase occupancy, sales, growth and revenue.• Increased guest database by 75%• Increased room revenue by 34% YOY through PPC/Remarketing/SEO, public relations and sales promotions• Helped to increased F&B revenue by 25% YOY• Built and grew all social media channels to reach over 12,500 fans• Achieved Forbes Five Star Award and AAA Five Diamond after reopening

Lead a team in the creative implementation of successful marketing strategies throughout all channels of business for four San Diego Hilton hotels, including print/radio/TV, online media buys, photography/videography, promotional items and trade shows. Develop and manage annual marketing budget of $650 K. Manage all online marketing, PPC/SEO, social media and budgets and contracts. Design and develop creative collateral for all hotel outlets, including spa, food & beverage, bars, lounges, golf, as well as weddings, meetings, and other events. Collaborate with Director of Sales and individual department heads to determine methods to increase occupancy and sales. Initiate partnerships with local attractions and community groups to create cooperative relationships, new marketing opportunities, and local media coverage. Execution and planning of events as related tomarketing and PR initiatives. Work with technical team to develop website and mobile marketing applications. Createindividual brand imaging for the Hilton San Diego Bayfront. Develop and track multiple project schedules and budgets.Hire and manage PR, eCommerce and Creative agencies.• Increased revenue through PPC/SEO campaigns, strategic media buys and sales initiatives.• Launched and grew all social media channels to reach over 10K fans through online engagement and fan acquisition campaigns.• Increased room revenue by 21% through PPC/Remarketing/SEO, strategic media buys and sales promotions.• Helped to increased Spa revenue by 25% through in house advertising, creative initiatives and social media efforts.• Developed and launched individual brand identity and websites for two Hilton properties.