Nicole Arsenault, Ms Mba Email & Phone Number

San Jose, California, United States

San Jose, California, United States

► Developed strategy, drove tactical execution, and reported on multi-channel campaigns designed to accelerate key initiatives across web, email, events, social media, SEM, IR, PR, and sales tools. ► Led Social Media Marketing for 5 social properties (Facebook, LinkedIn, X, Instagram, YouTube); developed strategic plans leveraging organic and paid social, drove enhancements to increase program effectiveness, resulting in YoY performance improvement. Sustained record-breaking achievements in 2023: 8M+ impressions, 7K new followers, 2.8% engagement rate (+76% YoY), 153K link clicks (+151% YoY)► Led cross-functional change management initiatives and tech stack enhancements to include Wrike project management tool, Propago marketing asset management, and SFDC content library. Developed business cases, stood up cross-functional project teams; launched pilot testing groups to gather feedback and optimize; developed and executed rollout plan to include communications and trainings; led SSO cutover and user licensing; migrated existing assets. ► Managed communications content strategy, including intake, creative development, and amplification of collateral across internal and external channels.► Product launch team member; drove key messaging and marketing communications plan elements.► Orchestrated production and presentation of analytics reports showcasing team efforts; coached contributors on analytical refinement; reported on robust, meaningful analytics with actionable insights. ► Facilitated continued collaboration with Marketing leads and agencies: Managed activities calendar; engaged in ongoing agency partner evaluations and optimizations. ► Spearheaded and led 5 internal volunteer professional development opportunities focused on digital marketing upskilling and individual coaching.

Greater San Diego Area

► Executed omni-channel digital marketing programs, inclusive of account-based marketing and virtual events, increasing market awareness and adoption.► Developed and executed communications plans for in-person, hybrid, and virtual tradeshows and identified future areas for optimization. ► Drove sales enablement strategies to accelerate the sales process through optimized communication channels and enhanced delivery of tools; monitored analytics and implemented enhancements to increase engagement. ► Applied customer-centric mindset in program execution, considering the customer experience at every touchpoint. ► Showcased customer stories, testimonials, and results via omni-channel content delivery: social media, infographics, case studies, sales presentations, virtual experiences, internal communications.► Supported Customer Decision Journey mapping with compelling messaging, content, and sales enablement activities.► Collaborated with PR agency to develop annual strategic plan, coordinated tradeshow leadership press interviews, developed timely responses to media requests, amplified media coverage internally. ► Drove continuous improvement projects and change management to transform processes and communication channels.► Developed new processes, blueprints, templates, and checklists to increase efficiency across the team. ► Led Communications team, providing coaching and professional development opportunities to associates.► Selected to participate in Marketing Talent Advancement project, developed personal branding toolkit and educational curriculum for marketing associates. ► Led National Employee and Troop Support (VETS) Associate Resource Group (ARG), developed strategic plans to advance the ARG mission, built out a leadership team, recruited new leadership talent for chapter roles, and partnered with National philanthropic organizations that serve the military and veteran community.

San Diego, California

► Drove sales effectiveness strategies to accelerate the sales process and support Solution Selling through optimized sales communication channels and enhanced delivery of tools. ► Executed sales communications for go-to-market plans, working collaboratively with market managers to define sales tools and communications strategies. ► Identified and executed on innovative opportunities to enhance internal US Region content management strategies to deliver critical information to sales, monitoring analytics and implementing enhancements to increase engagement. ► Led Sales Communication team, providing coaching and career development to new associates to help them excel in their roles and ultimately contribute to sales team effectiveness. ► Drove continuous improvement projects to transform current processes and communication channels.► Developed and implemented new processes, templates and checklists for sales communications initiatives. ► Led advertising/promotional materials (AdProm) process improvement project to increase business unit compliance, streamline approvals, and increase synergies across the organization with medical affairs, legal, and regulatory team members.► Spearheaded launch of consolidated external communication vehicle to highlight key business unit news and notifications via streamlined information delivery to customers. ► Led San Diego Veteran Employee and Troop Support (VETS) Associate Resource Group (ARG), developed strategic and tactical plans to execute on the mission, successfully re-launched the ARG, built out a leadership team, recruited new members, served as coach to new startup ARGs, and executed events to foster inclusion and diversity among associates and within the community.

Greater San Diego Area

► Established global MarCom strategic plan and implemented program management to execute internal and external campaigns for regulated medical device product launches, including events, print and digital assets, multimedia campaigns, and media outreach.► Designed and executed multiple market research studies to evaluate brand awareness, and formulated programs and tactics to improve awareness across multiple customer segments. ► Drove and enforced corporate, product, and HR branding initiatives to maintain existing brand portfolio and support recruiting and retention efforts; created and led branding, naming, and tagline workshops to facilitate brand creation and development. ► Spearheaded cross-functional corporate engagement teams focused on cultural integration and employee communications. ► Formulated and managed strategic corporate media plan, including identifying, pitching, and executing PR and educational editorial opportunities in multiple media outlets. ► Led cross-functional website project team; conducted VOC to assess needs and develop scope; contributed content and facilitated website development; launched with zero downtime, resulting in an increase in website traffic; executed launch communications plan and post-launch surveillance; managed quarterly SEO evaluation and improvements. ► Managed MarCom budget, conscientiously evaluated proposed projects to determine business necessity, implemented cost savings, and aggressively negotiated discounts. ► Selected to participate in GenMark Global Leadership Development Program (GLDP) for new people leaders.

Greater San Diego Area

► Developed and executed product-specific and needs-based marketing communication strategies, including launch plans and customer outreach campaigns to increase sales across channels.► Grew global tradeshow program >400% and launched international presence; implemented tradeshow program management and strategic planning to streamline tradeshow processes and increase team efficiency. ► Established the organization’s first new hire sales training program, managing logistics, curriculum development, and new hire assimilation. ► Created effective methods for tracking communications, established metrics, and analyzed results of key programs, presented findings with continuous improvement recommendations to management.► Participated in product management rotation, serving on core team from product formulation to product launch.

Greater San Diego Area

Marketing Communications Specialist: March 2010 - June 2011Marketing Associate: June 2007 - March 2010► Engaged in planning and start-to-finish project execution in support of corporate marketing, public relations, tradeshow, user group, seminar, webinar, and national sales meeting initiatives. ► Produced promotional pieces including advertisements, data sheets, case studies, flyers, direct mail, email blasts, and collateral translations. ► Served as internal brand ambassador, ensuring consistent corporate messaging and communication.► Developed strategy for webinars and regional seminar series, resulting in 41 English and foreign language webinars, and 37 domestic and international seminars.► Successfully managed budget, actively managing costs to keep projects on within allocated spend. ► Directly collaborated with Tradeshow Manager to plan and prepare promotional and advertising materials, booth designs and signage, and in-booth campaigns.► Fostered positive relationships with design, print, public relations, photography, and web development partners. ► Managed annual Digital Pathology Association conference, including logo development, website management, print advertising, email blasts, signage, meeting program design, print materials, attendee promotional items, meeting logistics, speaker communications, exhibitor management, and attendee registration.

Cleveland/Akron, Ohio Area

► Managed assigned accounts and maintained direct customer communications.► Developed new and trial products, forecasted product needs, coordinated shipping, and managed inventory levels.► Successfully cultivated and marketed online procurement website, resulting in increased brand awareness, website usage, and online sales. ► Worked collaboratively with outside sales, marketing, and operations personnel to enhance customer service and strengthen customer relationships.

Wilmington, Nc

► Managed purchasing, assessed and improved procurement procedures, negotiated pricing and contracts, and reduced materials costs.► Assisted Trade Show Coordinator with booth space selection, logistics, staff accommodations, and event coordination for annual symposium.

Raleigh-Durham, North Carolina Area

► Created unique marketing promotions targeted to key vertical markets.► Created and provided staff with promotional and advertising materials. ► Developed and implemented new promotional calling campaigns for outside sales reps.

Digital Marketing, Extended Studies Specialized Certificate

Practical knowledge in digital, content, social, mobile, and data-driven marketing to meet the digital marketing challenges of today's.

Master Of Science, Business Administration (Ms / Mba), Marketing

The Master of Science in Business Administration (MSBA) is designed for candidates with an undergraduate degree in business.

Bachelor Of Science, Business Administration (Bs), Marketing And Management

Activities and Societies: Beta Gamma SigmaMagna cum laude