- Transitioned to the role of Analyst Relations Program Manager after a reorganization, overseeing all inbound and outbound efforts with industry organizations and advisors.- Acted as the primary contact for Industry Analyst Groups (Gartner, KLAS, IDC, etc.) and Membership Organizations (NAACOS, CIVITAS, Scottsdale Institute, etc.), managing contract negotiations and regular account discussions.- Responsible for managing responses to Requests for Information (RFIs), collaborating closely with Go-to-Market (GTM) and Product teams. - Maintained a customer rolodex by capability and technology for customer reference and list requests.- Orchestrated and coordinated quarterly analyst briefings aligned with new products, product updates, and information exchanges. - Served as an internal contact for synthesizing market intelligence from analyst partnerships across all business units for New Product Introduction (NPI) and post-launch activities.

- Formulated and executed Account-Based Marketing (ABM) as a fundamental Go-to-Market (GTM) strategy, ensuring seamless cross-functional adoption, providing informative training, and leading the rollout.- Functioned as the "voice of sales," forging partnership and alignment between marketing, sales, business development, and cross-functional marketing teams.- Took the lead in directing strategic event initiatives, overseeing key events such as HAS (the company's premier annual event), HIMSS, and other national and regional events.

- Advanced development of creative briefs, tactical ideation, and took the lead in delivering project management to meet marketing team goals. - Mapped customer types and journeys, translating insights into targeted messaging, marketing strategies, and executive presentations while ensuring alignment with overarching business objectives.- Composed primary and secondary strategic research for Marketing and various business units, maintaining a vigilant eye on the competitive landscape, and offering actionable points of view when relevant.- Oversaw and orchestrated the execution of the market leadership initiatives calendar, leveraging speaking engagements, conferences, publications, partnerships, and social opportunities to bolster the organization's market presence.- Built and maintained strong professional relationships with national external vendors, notably Gartner and Forrester.- Identified and vetted new potential research consultancies for qualitative research, ensuring a robust and diverse network of resources.- Synthesized relevant competitor/industry updates, upcoming events, and notable company news for distribution in an internal email for the Sales and Marketing team. - Maintained brand consistency across all marketing materials and touchpoints, ensuring a cohesive and recognizable brand image in the market.

- Led an agency team in successfully creating strategies and marketing materials for the pharmaceutical sales force specializing in the payer market. Accomplished projects encompassed market research initiatives, pitch decks, brochures, websites, and virtual and live roundtable and working groups with Key Opinion Leaders (KOLs).- Managed the client-agency relationship for both pre-launch and established healthcare brands, notably Alkermes, Pfizer, and DBV Technologies, as an integral member of the agency's senior management team.- Provided strategic and tactical planning leadership both internally and collaboratively across agencies, delivering innovative recommendations for digital, offline, and potential payer and health system partnerships.- Moved to Pittsburgh due to personal decision to relocate.

- Coordinated brand planning sessions and spearheaded value proposition initiatives through internal team and client working sessions with prominent clients including Pfizer, BMS, AstraZeneca, and Shire.- Directed an agency team responsible for planning and executing comprehensive marketing materials for a co-promoted brand with multiple indications. - Contributed to project success leveraging materials catered to Healthcare Professional (HCP) and Payer Sales teams and included journal ads, pitch decks, sales enablement materials, and collateral.

- Piloted both B2B and B2C agency teams in strategic and tactical brand planning during the crucial final three years of a healthcare product's patent life. - Provide ongoing financial direction to agency and client with respect to staffing, changes in client budget; supervise hours and expense tracking. - Guided the account team through regular feedback, identified development opportunities, and provided necessary training to elevate the team's skills and overall performance.

- Acted as team and client lead across multiple managed markets accounts. Set standards for a growing market access practice of a primarily HCP-focused agency (Genzyme, Daiichi Sankyo, Eisai).- Responsible for successful new business pitches, program strategy, and tactical implementation. Ensured alignment on accounts shared with other business units: professional, medical education, and consumer.

- Introduced targeted strategic campaigns across diverse channels for payers, employers, healthcare professionals, and patients.• Collaborated with Kansas City-based employer alliance (MACHC) to develop value-based benefit design program that was used nationally with C-suite clients.- Worked directly with clients to layer larger organization strategies with tactics and execution. Led execution on the best integrated tactics to meet their needs.- Delivered sales enablement tactics including Health Economics and Outcomes Research (HEOR) materials for AEs, formulary materials for reps, and patient materials such as co-pay card brochures. (NovoNordisk, Pfizer)

- Specialized in medical education campaigns with interactive components, such as programs created for tablet PCs, interactive flash modules, animated videos, and website development, alongside traditional tactics including print media, slide deck development, meeting planning, advisory councils, symposia, and events. (Merck, Amgen, Wyeth)- Developed customer relationships and expanded those relationships by providing excellent customer service while building portfolio and earning potential. Consistently delivered on tangible market growth.

- Worked with management across disciplines (film, still photography, news) in the creation and implementation of a global program designed to track progress on all steps involved in the creation and marketing of images, from shoot conceptualization and logistics to image sales reporting.- Managed the transition from negatives and tape-based media to an online platform for digital delivery of footage for search and purchases, resulting in greater availability of film for purchase and additional sources of revenue.- Maintained and monitored operating budgets and variance reporting for film creative department. Audited and documented royalty payment procedures to help ensure compliance with Sarbanes-Oxley.

- Partnered with members of sales and creative teams to assess the needs of and compile clip reels for advertising, feature film, corporate, and broadcast clients. Initiated licensing and rights clearance processes.- Consistently generated highest sales per month in department due to library knowledge and ability to respond effectively and quickly to clients’ requests.- Created monthly sales reports for acquisitions, creative, marketing, and sales teams as an independent initiative. Reports were used as the foundation for marketing campaigns and product development.