Developed and spearheaded complete re-branding to a Fashion x Food concept, as well as all Public Relations, Marketing, and Social Media presence creating more reach to the target market of the brand which led to an increase of foot traffic, brand recognition, and sales.Conceptualized food and lifestyle themed shoot collaborations featured in several local Media outlets (Traditional, Online, Broadcast, and Social Media)Increased Wholesale clients for the commissary and led the… Show more Developed and spearheaded complete re-branding to a Fashion x Food concept, as well as all Public Relations, Marketing, and Social Media presence creating more reach to the target market of the brand which led to an increase of foot traffic, brand recognition, and sales.Conceptualized food and lifestyle themed shoot collaborations featured in several local Media outlets (Traditional, Online, Broadcast, and Social Media)Increased Wholesale clients for the commissary and led the expansion of NIC'S services towards catering in-store and on-site events.Curated fresh strategies and in store promotions to keep the company in touch with the millennial and gen-z generations.Assisting in operations and training stages for both FOH and BOH.Created non-traditional Digital Marketing Collaterals and collaborations with Media, food bloggers, and KOLs which increased brand knowledge and familiarity online.Studied branch's market for Research and Development of potential products for wholesale and retail.Coordinated and designed as project manager with architects, interior designers, contractors, and suppliers for the newest restaurant branch located in Makati City (Central Business District).Outsourced and purchased furniture, dining ware, and equipment while managing corresponding financials.Conceptualized and executed the Media Launch of the Park Terraces branch.Management of and copywriting for social media accounts, website, and food delivery apps.Assisted with onboarding NIC'S on food delivery applications such as Grab Food, Food Panda, Pick.A.Roo, Lazada (soon). Show less

Write articles for the Lifestyle section of one of the top nationwide newspapers, while also covering and representing the company in local and international press events (Designer Collections, Fashion Shows, Travel Stories, Concert Festivals, Brand Launches, Restaurants, Profile Features, Beauty and Wellness, etc.)Conceptualise article ideas, write published articles, organise photo shoots, and style fashion editorials.Assist the Lifestyle Editor directly whenever… Show more Write articles for the Lifestyle section of one of the top nationwide newspapers, while also covering and representing the company in local and international press events (Designer Collections, Fashion Shows, Travel Stories, Concert Festivals, Brand Launches, Restaurants, Profile Features, Beauty and Wellness, etc.)Conceptualise article ideas, write published articles, organise photo shoots, and style fashion editorials.Assist the Lifestyle Editor directly whenever neededWork closely with Public Relation Coordinators from different local and international brandsChosen to cover events press/media launches for the publication both locally and abroad.(Ex. Louis Vuitton S/S Launch in Bangkok, December 2014 | H&M Branch Opening in Cebu, December 2015 | Swarovski Launch in Singapore, 2016 | Air Asia Runway Finale in Malaysia | Swarovski Launch in Kuala Lumpur, 2018 | Paris Fashion Week SS19, October 2018)Online by-line links to personal articles:http://lifestyle.inquirer.net/byline/nicole-go-thorp/http://lifestyle.inquirer.net/byline/nicole-thorp/http://lifestyle.inquirer.net/byline/nicole-go-thorp-contributor/http://lifestyle.inquirer.net/byline/nicole-go-thorp-student-correspondent-ateneo-de-manila-university/ Show less

Created the brand and branding assets for Sensasi; a Philippine-based Lifestyle brand that curated different handcrafted pieces that were showcased on an e-commerce website, an international second party site, and also sold in several bazaars and popups.Overall logistics for the business; from purchasing, to sales tracking, inventory system, and dispatch for deliveries.Strategic planning for all collections, campaigns, and product launches. Managed all departments through… Show more Created the brand and branding assets for Sensasi; a Philippine-based Lifestyle brand that curated different handcrafted pieces that were showcased on an e-commerce website, an international second party site, and also sold in several bazaars and popups.Overall logistics for the business; from purchasing, to sales tracking, inventory system, and dispatch for deliveries.Strategic planning for all collections, campaigns, and product launches. Managed all departments through aligning on weekly timelines.Managed all financials for the business and tracked weekly, monthly, and quarterly sales and expenses.Sourced and directly communicated with the suppliers for the brand.Creative direction, styling, and execution for all brand activations, including digital, on-site bazaars, and popups. Managed the e-commerce website, along with all social media apps (Instagram, Tiktok, Spotify).Copywriting for the website, blog posts, social media content, and more.Directly handled all client relations and brand collaborations.Managed all sales made on the site and personal sales as well. Personal sales were over 80% of the revenue. Curated collaborative Public Relations and Marketing campaigns for the brand and worked directly with other local small businesses.Produced, shot, and edited both photo and video shoots for the brand that were utilized for collection launches, social media campaigns (IG Feed, Stories, Reels, and Tiktok), e-commerce website, and more. Directly handled KOLS and press relations and strategies for media exposure.Managed all Communication aspects: Public Relations, Digital Advertisements, Marketing, Social Media, and Events.Executed a partnership with Bzaar Collective, then another e-commerce business that helped small businesses in the Philippines dispatch all over the world. Managed the backend for Sensasi for its sales and deliveries, coordinated with their team, and created all promotional material for this partnership. Show less

Conceptualised and created the brand "verde" and executed all branding assets together with a Graphic Artist (name, logo, merchandise, tone, etc.).Project Manager of the entire construction of this project, from interiors to exteriors, to the sourcing and layout of the furniture, soundsystem, and gear. Direct communication with the contractor and suppliers.Spearheaded the brand's press and private launch.Worked closely with Heineken and executed the brand's first concept… Show more Conceptualised and created the brand "verde" and executed all branding assets together with a Graphic Artist (name, logo, merchandise, tone, etc.).Project Manager of the entire construction of this project, from interiors to exteriors, to the sourcing and layout of the furniture, soundsystem, and gear. Direct communication with the contractor and suppliers.Spearheaded the brand's press and private launch.Worked closely with Heineken and executed the brand's first concept bar in the Philippines.Handled all communication avenues: Public Relations, Marketing, Social Media, and Events.Conceptualized shoot collaborations featured in several local Media outlets (Traditional, Online, Broadcast, and Social Media)Produced all in-house events as well as conceptualised activations with both international and local brands (Heineken, Jameson, Bombay Sapphire, Olmeca, Beefeater, Johnnie Walker, Marlboro, RELX, JUUL)Curated and managed daily and weekly in-house talent and concept nights.Point person for all media and brand relations. Show less

Organized the New York showroom and expert in Fashion GPSCreated send-outs for different international and local Publications (e.g. Vogue US, ELLE UK, W Magazine, The New York Times, etc.)Handled FedEx packages of garments to and from PR departments (LA, London, Milan, Paris, Tokyo)Worked closely with the New York PR Coordinator in special projects such as: Managed clothes for the brand’s website, worked on preparations for styling celebrities Rihanna, Cara… Show more Organized the New York showroom and expert in Fashion GPSCreated send-outs for different international and local Publications (e.g. Vogue US, ELLE UK, W Magazine, The New York Times, etc.)Handled FedEx packages of garments to and from PR departments (LA, London, Milan, Paris, Tokyo)Worked closely with the New York PR Coordinator in special projects such as: Managed clothes for the brand’s website, worked on preparations for styling celebrities Rihanna, Cara Delevingne, Reese Witherspoon, and Kate Bosworth for the 2014 MET GALA, prepared for the Spring 2015 Presentation held in SOHO, organized Stella McCartney's personal clothing options during her stays in New York City, put together all garments needed for the Saks Mexico event, assisted in personal celebrity fittings held in both the showroom and SOHO branchClipped magazines, newspapers, and any other media advertisements that mentioned the brandPersonally delivered and picked up packages, garment bags, and gifts to offices and/or residences throughout the city; prepared gifts for different A-list Celebrities as well as editors/people in the industry Show less

Helped organise and was directly involved in the following events: Dove Summit 2014 in SofitelClose Up Forever Summer 2014 in Circuit Makati Grounds, MakatiMagnum Manila Launch Party 2014 in Magnum Manila, SM AuraSamsung Galaxy S5 Launch Party 2014 in Samsung Hall, SM AuraWorked directly with the project managers of each event I was assigned toAssisted in crafting concepts for the firm's clients, especially for events such as launches or digital… Show more Helped organise and was directly involved in the following events: Dove Summit 2014 in SofitelClose Up Forever Summer 2014 in Circuit Makati Grounds, MakatiMagnum Manila Launch Party 2014 in Magnum Manila, SM AuraSamsung Galaxy S5 Launch Party 2014 in Samsung Hall, SM AuraWorked directly with the project managers of each event I was assigned toAssisted in crafting concepts for the firm's clients, especially for events such as launches or digital campaignsPrepared Seedings, Press Kits, and Press Releases for the different brands that I was assigned toProvided a variety of social media influencers and celebrities that were a fit to the firm's clients and their overall brand (Instagram and Twitter)Created and managed press seedings that were delivered to different celebrities, bloggers, and influencers for several brand campaignsTracked all types of media mentions, both Traditional (Print) and Online Show less

Helped organise and was directly involved in the following event:MEXX Launch 2013 in the Shangrila Mall Pitched ideas and provided several options for different upcoming events for the firmPrepared seedings, press kits, and press releases for the guests that were pressResearched and organised lists of different influencers and celebrities that fit the firm's clients and their brand (Instagram and Twitter)Created and managed press seedings that were delivered… Show more Helped organise and was directly involved in the following event:MEXX Launch 2013 in the Shangrila Mall Pitched ideas and provided several options for different upcoming events for the firmPrepared seedings, press kits, and press releases for the guests that were pressResearched and organised lists of different influencers and celebrities that fit the firm's clients and their brand (Instagram and Twitter)Created and managed press seedings that were delivered to different celebrities, bloggers, and influencers for several brand campaignsTracked all types of media mentions, both Traditional (Print) and Online Show less