- Lead 4-6 influencer marketing campaigns across platforms including Instagram, TikTok, YouTube, and Facebook, from inception to execution.- Operate as primary point of contact leading all partner communications. - Strategically brainstorm campaign concepts aligned with trends and objectives, identify target demographics, establish KPIs, and secure highly targeted partners for both evergreen programs and product launches.- Negotiate contracts with potential partners, tailoring scopes to maximize messaging impact across desired platforms, with budgets ranging from $20,000 to $400,000.- Oversee concept ideation and content creation, managing stakeholder feedback and content posting with the incorporation of paid boosting.- Collaborate with social media teams to integrate marketer content seamlessly into strategies and bring ideas to fruition.- Analyse campaign results for ROI and overall campaign success, presenting findings and actionable insights to stakeholders. - Contribute to high-level client strategizing for annual planning, activations, and large-scale announcements, including camera announcements for Nikon, Prime Video's interface redesign, and Spotify Live's rebrand. - Conceptualized and presented bespoke creative ideas tailored to individual client needs, ranging from localized events to large-scale activations to increase community footprint.- Organized and assisted in executing events such as TIDAL’s 2022 New York Fashion Week Cocktail Party, Amazon Live's Video Creator Accelerator Event for their top 100 creators, and Nikon Creator’s Camp.INFLUENCER CLIENTS: Nikon, Nikon Golf & Outdoors, FAGE, CDC, Rite Aid, Red Lobster, hoopla Digital PR CLIENTS: Amazon Live, Prime Video, Spotify, TIDAL, Whole Foods, SusieCakes

- Managed the Christina Relations PR team including the training and supervision of interns, delegating responsibilities and providing guidance as needed. - Managed 5-8 client accounts, coordinating publicity campaigns for single, album, and music video releases, brand collection launches, events, and more.- Served as the primary point of contact for all day-to-day client communications.- Led weekly client calls with the artist, agent, manager, label, and other involved parties to ensure effective collaboration and execution of campaigns.- Ran PR campaigns from inception to completion, garnering media awareness of client work- Ran Influencer campaigns from inception to completion across multiple social platforms including Instagram and Tiktok, reaching millions of views per campaign. - Provided on-site support for events, press opportunities, photo/video shoots, red carpets, and other talent-related activations.- Prepared new business proposals and shared with potential new clients to expand the business and increase revenue.

- Direct assistant to the CEO, EVP of Corporate Communications, EVP of Film, and Senior Publicist, providing support in planning and executing successful publicity campaigns and film festival preparations.- Worked closely with filmmakers, production teams, and talent to establish goals.- Conducted media outreach to secure exclusive interviews and other coverage.- Created and distributed press materials, monitored media coverage, and provided regular updates to clients.- Provided on-site talent support at junkets, screenings, and film festivals.- Managed RSVP lists for large-scale events, communicating with over 1000 attendees and ensuring seamless event organization.- Performed administrative duties, including scheduling meetings, preparing expense reports, and maintaining organized records.

For the duration of the 2019 US Open in Pebble Beach, CA, worked alongside the Featured Groups Producer and Graphics team to broadcast live selected Twitter posts that included relevant content and audience engagement with the tournament and FOX Sports.

Worked in close collaboration with DK Projects publicity team during client campaigns, song and album press release draftings, and client calls, as well as oversaw all social media content postings under DKP's account on Instagram, Twitter, and Facebook, resulting in a 29% increase in followers, and organized David Kim's scheduled calls and meetings on GoogleSuite.

Executed client research, publicity pitching, contact research on Cision, and client assistance/relations. Performed social media marketing for the company during events such as hosted happy hour meet and greets with clients and client photoshoots.

Gained hands on experience working in a high-end designer showroom and communicating with celebrity stylists and ensuring that all responsibilities within the collaboration amongst the stylist, celebrity, designer, and Honeyman were agreed upon and met.

For the duration of the 2018 US Open in Shinnecock, NY, worked alongside the Featured Groups Producer and Graphics team to broadcast live selected Twitter posts as well as coordinated with FOX’s Social Media Coordinator located in Los Angeles to hold Twitter polls about players and project results on air.

Assisted in the marketing process leading up to the event, Governor’s Ball Music Festival, provided customer service through email and social media direct messages, developed specific features for the Governor’s Ball smart phone application, maintained website features, and updated social media platforms during event for maximum audience enjoyment and awareness.

I planned and managed marketing and fundraising events for the on-campus, student run magazine, UniversityGirl. The largest event I planned each semester was the end of semester launch party to celebrate the release of the magazine's biannual print issue. For the launch parties, I organized the venue, decorations, entertainment, vendors, and any other necessary details to deliver the best possible marketing opportunity for the newly established magazine.

As a newly opened restaurant, I assisted in the marketing of the company's brand through its Instagram and Facebook to increase public awareness as well as kept viewers up-to-date on events and promotions that occurred throughout the summer. Along side promoting the events, I assisted in the production and management of them as well. As a hostess, I performed basic tasks including organizing seating arrangements and performing customer service skills to ensure all needs were met and executed properly. I utilized and enhanced my organization, interpersonal, social media, and event management skills through this opportunity.

Challenger Sports is a national soccer company that hosts soccer camps all across the US as well as deals with apparel. The company brings in soccer coaches from the UK to coach children ranging from ages 5 to 16 at camps located across Los Angles, CA. I was tasked with arranging all of the housing for the British soccer coaches visiting to teach the weekly summer camps. To ensure all coaches had a place to stay, I marketed the host family program to the families partaking in camp and was always readily available to answer any and all questions and concerns regarding the program and the coaches.

As a hostess, I utilized my interpersonal and organizational skills to perform tasks as well as hold an upbeat, outgoing attitude to matin high quality customer service. I was also in charge of all to-go orders taken in person, over the phone, and through Grubhub and ensured all deliveries and pick ups were properly prepared and ready in a timely fashion.