Nicolette S. Fossetta (Giordano) Email & Phone Number

New York, Ny, Us

Parsippany, New Jersey, United States

Florham Park, New Jersey, United States

Daily responsibilities include proactive and reactive media relations, client relations, drafting/editing of media materials including pitch memos, press releases, fact sheets and key messages. Assists with drafting and executing communications plans for multiple agency clients, while overseeing and mentoring junior team members and managing up to account supervisors and agency’s senior management. Active participant in agency/team meetings, brainstorms/concept ideation and possesses up-to-date knowledge of industry and cultural trends. Additional responsibilities include agency social media manager. Tasked with content planning and creation across multiple social platforms.Clients: Miss America Organization, Flynn Restaurant Group, Wayback Burgers, Mountain Creek Resort, Big SNOW American Dream, Highland Titles, Wakefern, Del Monte Fresh Produce, Mann Packing Company, Doherty Enterprises, Source Global, NicePak and GAF.

New York, New York

Handling day-to-day account maintenance. Major tasks include coordinating client desksides, media events/luncheons, individual media visits and press trips. Working closely with clients and team members to develop and implement creative campaigns. Proactively seeking out media opportunities for clients and pitching accordingly. Use of Cision and Meltwater to build media lists and distribute press releases. Generating proactive pitches and releases on a daily basis. Monitoring newspapers, magazines and online websites relevant to clients and proactively scouting journalists to pitch. Completing all reports and agendas in a timely and efficient manner. Destination Clients: Providence Tourism Council/Providence Warwick Convention & Visitors Bureau, New Hampshire Division of Travel & Tourism Development, Market New Haven, Explore Bristol, Visit Redding/Shasta Cascade Wonderland Association and Visit NorfolkHospitality Clients: The Set HotelsLifestyle Clients: Collette and The Cultural Council of Palm Beach County

New York, New York

Handled day-to-day account maintenance. Used Cision to build media lists and distribute press releases. Generated proactive and reactive pitches on a daily basis. Monitored newspapers, magazines and online websites relevant to clients and proactively scouted editorial opportunities and journalists to pitch. Completed all reports and agendas in a timely and efficient manner. Destination Clients: Providence Warwick Convention & Visitors Bureau, Visit Redding/Shasta Cascade Wonderland Association, Market New Haven and Explore BristolLifestyle Clients: Collette and The Cultural Council of Palm Beach County

Morris Plains, New Jersey

Responsible for writing press releases, case studies, feature stories, blogs, and e-newsletters. Used PRWeb, Meltwater, Burrellesluce and PRTrak daily to send out releases, monitor for clips, calculate publicity value and report impressions.

Glassboro, New Jersey

Developed and carried out a research plan to gauge students’ knowledge and use of the library and it’s resources. Helped with the establishment of the new library student advisory board. Created flyers for distribution throughout the library.

Glassboro, New Jersey

Director of Rowan PRSSA's student-run PR firm. Pitched local businesses and secured them as clients for the 2017-2018 school year. The firm had a total of 11 clients for the 2017-2018 school year. Maintained a relationship with the clients throughout the year. Worked together with the Assistant Firm Director, Firm Communication Director, and the PRaction advisors to make sure each meeting ran smoothly. Assisted students with projects they were completing for clients. Collaborated with the Rowan PRSSA president to better align the PRSSA and PRaction brand. Ensured students were producing satisfactory work for their clients.

Glassboro, New Jersey

Managed all social media (Instagram, Facebook, and Twitter) for the PRSSA Chapter at Rowan University. Designed social media graphics and copy to post on Instagram, Facebook, and Twitter. Redesigned and managed the rowanprssa.com website. Updated the website content bi-weekly. Created a snapchat account for the Club and managed the content posted.

Glassboro, New Jersey

PRaction is Rowan PRSSA's student-run PR firm. Collaborated with storeowner to discuss marketing options. Assisted in designing fliers and efficiently made changes at owners request. Communicated with team and relayed clients desires smoothly. Created a variety of promotional ideas to increase business. Documented all team and client meetings.

Mount Laurel, New Jersey

Successfully wrote and pitched a though leadership piece that was published and generated over 11,000,000 online and print impressions combined. Generated proactive content for clients such a news releases, Q&A articles, and uploaded and tracked online calendar posting. Monitored for client clips and reported using PRTrak. Responsible for digital content creation for the firm’s social media. Gained first hand experience with crisis communications.

Glassboro, New Jersey

Documented written score of the game. Tracked number of substitutes and penalties. Tracked players’ positions on the court. Fall position only.

New York, New York

Worked on multiple client accounts. Monitored for client clips. Assisted with content development for client’s social media. Wrote an article for Design Calendar. Conducted research for clients, including competitive analyses.

Remote

Fashion and social media marketing internship. Completed weekly assignments involving: meeting with sorority chapters on campus, taking photos and flat lays, styling outfits, and creating social media content.

Roseland, New Jersey

Internal communications and event planning internship. Helped plan and coordinate events for all ADP Summer Interns across multiple offices, composed of 200+ interns nationwide. Created, distributed and analyzed post event surveys. Developed the ability to work effectively on a virtual team. Kept internal social media sites active and up to date. Efficiently communicated with 200+ interns on a weekly basis.

Parsippany, New Jersey

Responded to the needs and requests of the owner. Clearly communicated with each technician regarding any schedule changes and assisted with room set-up and clean up. Executed all daily opening and closing procedures. Assisted salon owner with advertising special promotions and offers.

Parsippany, New Jersey

Worked cash register. Assisted customers. Kept appearance of the store presentable.

Bachelor Of Arts - Ba, Public Relations, Marketing & Advertising, 3.6 Major Gpa

Activities and Societies: Alpha Sigma Alpha, Volleyball Stat Manager, AJF-PRSSA, PRactionAlpha Sigma Alpha: VP of PR & Recruitment.

3.8 Gpa

Activities and Societies: National Honors Society, Italian Honors Society, Honors Choir, Drama Club, Ski Club, Volleyball Scorebook Keeper.