Nikki Jackson Email and Phone Number
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Innovative and influential Marketing leader, bringing over 15 years of experience driving new customer acquisition and revenue growth. Skilled in building world class frameworks to achieve predictable, compounding growth through omni-channel marketing solutions. Vast industry experience growing brands through complex business challenges across B2B (SaaS), B2C and DTC.Specialties: GTM Strategy and Omni-channel Media Planning | Paid Search | Affiliate | Video & Social Advertising | SEO | Content Marketing | Product Marketing | ABM | Demand Generation | App UA | Lifecycle Marketing | CRO | A/B and Multi-variant Testing | Analytics | Lead Generation | eCommerce | Developing Talent | Program Management
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Head Of Demand GenerationGusto Oct 2023 - PresentSan Francisco, California, UsEmpowering Paid Media, SEO, Web Marketing, and Lifecycle Marketing teams. -
Vice President Of Growth MarketingApex Growth May 2022 - Jun 2023Los Angeles, California, Us- Head of growth marketing, driving demand generation, revenue growth and retention through best-in-class performance marketing. - Responsible for launching and executing time-tested frameworks to help our partners achieve predictable, compounding growth.- Achieved significant 5-10X growth across clients through strategic roadmapping and world-class SEM, CRO, video and paid social campaigns.-Clients Included: Shopify, TransUnion, Meta, Hero Bread. -
Vice President Of MarketingWeb.Com Feb 2020 - Apr 2022Jacksonville, Florida, Us(Acquired by Newfold Digital 2021)- Head of new customer growth and acquisition strategy for Web.com, Domain.com, Network Solutions and Register brands. - Led team of 7 FTEs, responsible for driving YoY customer growth through omni-channel marketing campaigns across digital, email, organic and storefront channels; leveraging best-in-class media as well as cutting edge A.I. technologies and personalization.- Responsible for achieving YoY revenue growth and increasing market share for domains and web presence products.- Created an LTV framework to increase profitability of new and existing customers, resulting in significant cost savings and incremental revenue. - Managed SEO organic strategy and CRO, resulting in significant YoY conversion rate improvements. -
Senior Director, Acquisition MarketingWeb.Com Feb 2016 - Feb 2020Jacksonville, Florida, Us- Head of acquisition team, driving new customer growth for Network Solutions, Web.com brand and Register.com.- Launched and expanded large scale integrated media campaigns across digital, broadcast and OTT channels.- Took Network Solutions from mature/decline phase back to growth stage.
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Director, Digital Marketing FulfillmentWeb.Com Jan 2014 - Feb 2016Jacksonville, Florida, Us- Head of paid search and social fulfillment teams, providing digital marketing solutions to small, medium and multi-location businesses.- Led strategic project automating data and analytics, resulting in significant cost savings through marketing efficiencies and incremental revenue growth.
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Manager, Digital Marketing FulfillmentWeb.Com Jul 2012 - Jan 2014Jacksonville, Florida, Us- Responsible for building and developing a new team, starting from 1 employee, growing the team to 20 Social Media Marketers. Developed a series of automated processes to successfully deploy 50 new paid media customers a day.- Responsible for developing and managing team of 10 search performance marketers, serving clients from B2B, B2C across both SMB and Enterprise brands including Meineke Car Care, Hand & Stone, and Flooring America.
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Search Marketing ManagerWeb.Com Apr 2008 - Jul 2012Jacksonville, Florida, UsSearch Marketing (PPC) Manager for brands such as Meineke Car Care, Flooring America, Carpet One and FTD Floral.
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Placement ConsultantStaffing Solutions 2007 - 2008
Nikki Jackson Skills
Nikki Jackson Education Details
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Towson UniversityMarketing. Top Gpa - Marketing Department Dean'S Scholarship -
Massachusetts Institute Of TechnologyDigital Marketing Analytics
Frequently Asked Questions about Nikki Jackson
What company does Nikki Jackson work for?
Nikki Jackson works for Gusto
What is Nikki Jackson's role at the current company?
Nikki Jackson's current role is Growth Strategist | Vice President of Marketing.
What is Nikki Jackson's email address?
Nikki Jackson's email address is nj****@****web.com
What is Nikki Jackson's direct phone number?
Nikki Jackson's direct phone number is (904) 680*****
What schools did Nikki Jackson attend?
Nikki Jackson attended Towson University, Massachusetts Institute Of Technology.
What skills is Nikki Jackson known for?
Nikki Jackson has skills like Ppc, Google Adwords, Sem, Search Advertising, Facebook Marketing, Seo, Landing Page Optimization, Google Analytics, Online Marketing, Search, Social Media Marketing, Online Advertising.
Who are Nikki Jackson's colleagues?
Nikki Jackson's colleagues are Eric Harris, Radio Love, Blair C., Amber Nguyen, Sydney Wierzbicki, Ariel Levi, Ryan Sena.
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