I work closely with brand leaders to strategize the best ways to increase CPG sales with their Retail customers and scale revenue growth. I leverage my lengthy tenure in retail leadership to ensure collaborative marketing initiatives while knowledge-sharing strategies with clients. Internally, I focus on mentoring my team, removing roadblocks and building meaningful cross-channel partnerships.

Transform traditional media sponsorships with a suite of proprietary retail marketing components, thereby establishing fully integrated sponsorship programs for advertisers. These integrated programs incorporate brand building, media, performance analytics, event activation, social influencers and precision targeting to consumers at specified retailers. • Cultivation of senior client and digital agency relationships, building a consistent pipeline of sales meetings with National Brand advertisers• Work closely with both retailers and other IP marketing & strategy teams towards the development and execution of fully integrated sponsorship programs• Fearlessness and a passion towards selling ground-breaking sponsorship strategies to advertisers• Experience in digital media sales, including data and performance analytics• Acumen for “putting the pieces together” with the development fully integrated marketing and media programs• Strong negotiations skills for consummating multi-million sponsorship commitments• Team orientated based on the requirement of working across cross functional groups with retailers and IP clients

Responsible for delivering against established revenue expectations for Walmart.com Advertising. This includes direct management of multiple channels of revenue.• Lead sales team and provide leadership support in meetings with top CPG companies • Manage relationship between the publisher (Walmart.com) and the sellers to drive revenue goals• Collaborate to creatively identify and create sales products and offerings• Build and foster excellent lasting relationships with clients• Development of quarterly and annual business plans • Forecast revenue and manage pipeline activity • Collaborate with Ad Operations to maximize available inventory to increase profit• Develop and motivate various cross functional team members to meet demanding deadlines to hit goal• Work alongside marketing to produce sales materials for team and client distribution