Nicole Winn Email & Phone Number

Nashville Metropolitan Area

As a Digital Marketing Account Manager, I help both legacy and emerging brands gain access to the expertise that can be found throughout the ecosystem of TopFire Media and the industry's top franchise consultants at iFranchise Group.My job is to help franchise brands attract new franchisees to help them grow their franchise systems. I go above and beyond to support my franchise development clients. I am detail-oriented, well-organized, a great communicator, and develop lead generation strategies.In addition, I coordinate marketing services & lead generation campaigns between my clients & my teams: Media/Advertising, SEO & Content, & Web Dev.I gather and analyze information for our franchise clients, identify areas of improvement from various marketing channels, develop a digital lead generation strategy & optimize these campaigns.● Onboard New Clients● Develop Digital Marketing Lead Generation Strategies ● Assess Websites & Provide Recommendations to Clients● Update Clients WordPress websites● Google Advertising, Adwords, Analytics / SEO Strategies / Facebook Advertising / Content Strategies● Analyze Google Analytics, present progress to Clients through an ROI● Understand & Present the Progress of our Google AdWords & Facebook Advertising Campaigns to clients● Present SEO, Content Strategies & progress to ClientsKey Skills:+ Onboarding New Clients+Discovery & Research+Developing Digital Marketing Lead Generation Strategies+Assessing Websites and Providing Recommendations based on Best Practices to clients +Update WordPress Websites+Understand & Present the Progress of AdWords & Facebook Campaigns+ Analyze & Explain Google Analytics & other Data to Clients to show Progress and ROI + Present SEO & Content Strategies to Clients+Asana as a PM Software

Nashville Metropolitan Area

◆ Implement creative campaigns through in-house creation of graphics, email marketing, website landing pages, social media channels, event management, ROI optimization, data mining, drip campaigns, CRM, and more.◆ Lead website development, design, and website maintenance, managing multiple company website updates simultaneously.◆ Targeted experience in franchise-based model marketing using digital marketing skills, online listing optimization, location-based SEO, market differentiators, tailored content, independent social media account management, consistent content updates, website token tracking, consistent communication with franchise teams, etc.◆ Advises and implements Search Engine Optimization for organic and paid content.◆ Directs Social Media Marketing, generating, editing, publishing, and sharing content daily with high volume (original text, images, video, and HTML) across multiple accounts. ◆ Utilizes analytical tools such as Insights and Analytics to monitor and evaluate the company’s social media presence and performance.◆ Creates digital content for multi-use marketing channels including copywriting.◆ Provides marketing awareness materials and collateral for internal sales teams.◆ Conducts brand and marketing research, surfacing market trends, consumer trends, and product-specific activities to fine-tune product positioning and determine growth opportunities.◆ Advises on partner and product marketing strategy.◆ Manages and coordinates branded events as lead generation and brand loyalty activities.◆ Designs graphics for Print and Digital channels, responsible for campaign and promotional assets◆ Maintains Cloud-Based DMS/Repository: Maintain various servers and databases to keep marketing materials, testimonials, etc., up to date for internal marketing teams, sales departments, managers, etc.

◆ Activated and managed corporate marketing omni-channel directives in my owned region including but not limited to Email Marketing, Social Media, and Website collateral. ◆ Edited and approved marketing collateral and creatives for market distribution and publication, working in collaboration with multiple department and channel leaders. ◆ Managed social media footprint, community engagement, and qualified leads to funnel them into aligned products and email segments. ◆ Compiled raw data reports and analyzed performance results in order to interpret them into actionable insights. Worked with field teams and direct reports in order to implement optimization plans.◆ Directed lead-generation activities such as live and digital events and third-party relationships with vendors, influences, and others. ◆ Facilitated and supervised Live Chat maintenance and quality control.◆ Designed graphics for Print and Digital channels, responsible for all campaign and promotional assets in-house. Including creative content for multiple websites, digital ads, print collateral, landing pages, signage, social media, internal and external training, presentations, manuals, guides, handbooks, etc.

Memphis, Tn

◆ Directed internal and external communications and media placements for The Racquet Club of Memphis and Regions Morgan Keegan Championships and the Cellular South Cup.

Memphis, Tn

◆ Managed a full book of client accounts, ensuring accuracy and white-glove customer service for all documents, timelines, and projects.