Nicolle Cuevas Email & Phone Number

Las Pinas, Ncr, Ph

Makati, National Capital Region, Philippines

As the Quality Management Representative, I handled various aspects of the companies’ ISO Certification preparation process, including the documentation of department processes, reviewal of the processes’ overall efficiency, and monitoring of staff compliance with the established systems.• Developed processes of 3 departments and improved existing documents. • Achieved ISO Certification for 2 companies in a span of 1 month.• Design company collaterals strengthening the current branding of both companies.• Received Certificate of Recognition for overall contributions given for the fulfillment of the ISO Certification.• Certification: ISO 19011:2018 Guidelines for auditing management system (Internal/External) Training Course

Philippines

As an Integrated Media Planner for Initiative PH, I am responsible for the creation, conceptualization, strategy, and implementation of campaigns, spanning both Digital and OOH placements. I was assigned to #1 Digital Bank – Maya Philippines Inc., particularly handling Branding and Maya Bank campaigns, and coordinating with both clients and media partners in creating media plans, conducting competitive analyses, budgeting and liquidating spends, and monitoring campaigns for necessary optimizations.• Launched Project Hope introducing Liza Soberano as Maya’s newest endorser, achieving above-projected KPIs (reach, impressions, and views).• Strategized for newly launched lending products under Maya Bank.• Planned and implemented Always-On campaigns for Maya Credit, contributing tens of thousands of conversions (withdrawals) within 3 months.• Planned and implemented for MLBB x Maya cards partnership campaign, contributing thousands of cards sold.

Makati, National Capital Region, Philippines

Assigned to Wunderman Thompson Philippines’ biggest accounts, I coordinated, communicated, and helped execute the client’s visions and expectations regarding their ongoing projects. This includes strategizing with the creatives team on the art direction of campaign materials; updating project briefs; corresponding with relevant organizations for approval of promotions and campaign materials; creating appropriate competitive analyses, and monitoring the team’s budget through daily liquidations and reports.• Helped launch 3 major campaigns for assigned accounts in a span of 3.5 months.• Extended internship to cover double the required hours for OJT (200 hours).• Submitted and have approved a minimum of 3 promotions per week.• Fixed the online filing system to accommodate and easily access documents required for current and future projects.Throughout my internship journey, I reported to various Account Directors and the Group Account Director.

Manila, National Capital Region, Philippines

I was entrusted by Marketing Professor Joseph Emil Santos to supply relevant research articles that could help him in his doctorate journey. Our main tasks were to look for articles based on the assigned topic per week and provide summaries connecting the chosen article to the topic. Topics assigned mostly covered Communication and Marketing studies and theories.• Submitted at least 5 journal articles per week.• Extended internship to 2 years from the original 3.5-month (or 1 term) offer, ending only to give way for the completion of our Thesis Projects.

Manila, National Capital Region, Philippines

I was in charge of conceptualizing and maintaining the company’s visual branding through the company collaterals and social media pages. I solely oversaw content visualization and created various graphics for posting, ensuring cohesiveness and readability of visuals online. Finally, I styled and photographed their menu.• Collaborated with the social media handler to conceptualize and produce appropriate creative materials.• Conceptualized the company branding from scratch and constructed the following for company use: logo, stickers, and social media visuals (Facebook banner, Instagram highlight covers and content, and display photo).• Formulated a visual guide incorporating both graphics and product shots for a lively Facebook and Instagram page.• Conducted bi-monthly photoshoots with various themes to showcase the store’s available menu.

Manila, National Capital Region, Philippines

I oversaw the marketing of the event. This includes: formulating an Integrated Marketing Communications plan to achieve event objectives and maximizing available media such as texts, emails, and social media; strategizing various awareness and engagement activities on SEC2020’s social media pages; and, conceptualizing branding for the event through both visuals and copy. I supervised committee communications and contributed to brand partnerships.• Spearheaded the overall online fundraiser, from planning to its 3-week execution.• Finalized event logistics, including beneficiaries, donation process, registration, and donor acknowledgments.• Initiated brand partnerships to increase awareness and add value to the campaign; provided appropriate support materials to execute the proposal.• Garnered a total of Php 45,650 donated to DLSU’s COVID-19 initiative, Kada Uno.

Manila, National Capital Region, Philippines

I managed the creatives committee of the organization. I constructed various content plans for graphics creation for organization events (excluding flagship events); managed deliverables; ensured proper documentation of events; and, communicated and strategized with other committees regarding their promo requests. I created publicity materials for posts and announcements as required by the organization and the department, and was in charge of training the next set of officers interested in becoming part of the creatives team.• Placed Top 5 (Term 1) out of 46 organizations in the Council of Student Organizations’ Externals Accreditation.• Strengthened the organization’s branding by constructing a new set of templates for graphics and collaterals.• Formalized the Promotions Department’s processes through a visual manual.• Devised a full training plan for creatives trainees.• Project Head for Integrated Marketing Communications, Social Enterprise Conference 2020: #BigayTulong.• Volunteered as a COMELEC member for 2020’s Executive Board Elections and prepared all communications materials for the election process.

Manila, National Capital Region, Philippines

I supervised the organization’s promotional committees, namely Publicity (creatives) and Communications (membership involvement and social media). I formulated various digital strategies to increase awareness, attendance, and participation of members at events, tracked the department's termly KPIs, and ensured promotional services are accessible to project heads and entrepreneurship students. I oversaw interdepartmental communications, handling all promotional concerns, maintaining branding and standards throughout events, and approving printed and digital creative outputs, such as publications, announcements, and marketing releases for events. I also developed the department’s processes and system for overall quality improvement.• Placed Top 10 (Term 1 and 3) and Top 5 (Term 2) out of 44 organizations in the Council of Student Organization’s Publicity Accreditation.• Launched a centralized tracker to monitor events throughout the year and observe the status of deliverables.• Initiated having termly Promo Officers’ Meetings and end-of-the-term Performance Reviews.• Expanded promotions services to BS Entrepreneurship groups conducting their practicum every term (at least 5 groups/batch, 2 batches each term)• Initiated text blasting and email blasting to members for monthly updates regarding events.

Manila, National Capital Region, Philippines

I oversaw the marketing of the event. This includes: formulating an Integrated Marketing Communications plan to achieve event objectives; conceptualizing branding for the event through visuals and copy; strategizing content to increase awareness; and, creating the appropriate publicity materials to be posted on the page.• Managed the creative logistics, including venue design, presentations, and event collaterals (IDs, certificates, tickets, tarpaulins, and banners).

Manila, National Capital Region, Philippines

Managed and oversaw the creatives team of the organization. With this, I assigned deliverables and made sure that they are completed in time and are of quality; communicated with other committees regarding their promotions requests; handled the creative logistics for select organizational events, including venue design and event materials (PPT, signages, etc.); and ensure that org activities are well-documented through photos and videos.• Project Head, Leap 2018: The Basics of Filmmaking• Project Head for Promotions, Starpreneur 2018• Awarded Ace of Initiative by the Executive Board for my contributions to various activities within the organization.