Marketing Specialist
CurrentAs a marketing and communication specialist, my responsibilities include managing budgets, marketing/communications plans, digital marketing, SEO, analytics, and market specific programs for four different Climate Control Group managed companies. Main focus is to find opportunities with HVAC commercial and residential markets. This includes trade shows, advertising campaigns, media and product press releases and distributor programs. The purpose of these activities is to provide support and opportunities for our existing customer base.Project planning and inter-department coordination is essential for managing long-term initiatives. Long term projects completed and ongoing include lead management, coop management, website development, social media and case studies.