As a Senior Industry Expert, responsibilities include:- Focus on enterprise client management alongside building technical proficiency. - Innovate solutions to internal challenges, and act as a client-facing industry thought leader. - Support with overseeing client delivery, engage in new product deployments, and assist in partnership growth and alignment.- Demonstrate thought leadership by leading educational initiatives, creating documentation on best practices, and developing content such as blog posts and webinars.

In this hybrid role, I will be working with the CPG and D2C industry teams on building end-to-end measurement framework, help clients progress through the analytics maturity roadmap, identify growth opportunities and advance as an industry thought leader.

Spearheaded the organization and management of Dubai's local analytics chapter, cultivating a vibrant community of data enthusiasts and professionals. By developing and executing engaging event strategies, facilitated valuable knowledge sharing, networking, and collaboration within the analytics community. This effort resulted in establishing our chapter as a leading resource for local analytics professionals.

As the event organizer and community coordinator of the first-ever analytics unconference in Dubai, my responsibilities include:Marketing Strategy: Developing and implementing a comprehensive marketing strategy to promote the conference. This includes identifying target audiences, creating compelling messaging, and determining the most effective channels to reach potential attendees.Communication Plans: Developing communication plans to keep attendees and potential participants informed about the event. Social Media Strategy: Developing and executing a robust social media strategy to create awareness and generate buzz around the analytics unconference.Promotions and Partnerships: Identifying and establishing partnerships with relevant organizations, including sponsor and venue partners to promote the event.Overall, my role involves strategic planning, effective communication, creative marketing, and meticulous execution to ensure the conference is a memorable and valuable experience for all attendees.

Completed the Certified Web Analyst credential in September 2019. Active member of the DAA Mentorship program. Contributed content to the DAA Self Assessment exercise – specifically pertaining to Creativity in Digital Analytics. Contributed in the redesign of the Digital Analytics Competency Framework.

Client: Multinational direct sales company based out of Florida, USA- Leverage Google Analytics reporting to drive value for business- Driving deep dive insights, strategy and analysis decks- Define agile intake process and govern analytics deliverables- Deliver weekly progress and ensure deliverables are of proper quality and timeliness- Use client's project management software to manage intake process

Client: Athletic apparel retailer based out of Vancouver, Canada- Worked on BI platforms, including but not limited to Power BI, SQL Server, SSRS, SSIS, Microstrategy, IBM Netezza, QlikView and Qlik Sense- Report development, ETL assistance, technical/business analysis and team leadership- Worked with both the onshore and offshore team to provide support, guidance on client data architecture, and contribution in projects from end-to-end- Handled key communications, reporting outages, cross technology team communications and support calls to maintain smooth continuity of business critical reporting- Corresponded directly with VP and Director, Data Engineering, Analytics and Insights for addressing business critical problems, representing BI- Represented BI in Daily Scrum calls that involve multiple technology teams and shared inputs in resolving- Connecting with multiple internal business stakeholders to understand their technical business needs and pain points, document them, and come up with technical solutions to resolve them- Intensely involved in training team members who support during various shifts for NA, EMEA and APAC geographies- Managed project workstreams from start to finish in an Agile work environment using tools such as JIRA, Confluence and ServiceNow- Worked with the team to identify optimum job monitoring using tools like QlikView Management Console and Tidal Enterprise Scheduler (TES)Client: Multinational technology company based out of Beijing, China- Investigation of data discrepancies from multiple data sources and coordination with ETL team for solutions- Technical support for analytics and visualization tools - Adobe Analytics, Tableau and Power BI- Used Adobe Analytics Workspace and Report Builder for generating reports and interactive dashboards

Recognized by AIM as one of the top 5 Data Science mentors in June 2020Provide guidance and ensure industry-readiness for students and budding analysts through 1:1 mentorship

Work with BIA to conduct multiple analytics awareness talks and seminarsProvide guidance and ensure industry-readiness for the students at BIA through mentorship

Work with LetsUpgrade to conduct multiple analytics awareness talks / webinars / online meetups / YouTube live sessionsProvide guidance and ensure industry-readiness for the students at LetsUpgrade through mentorship

Responsible for handling corporate relations at the institute level and explore more opportunities for corporate engagement with my institute for students' placements.

- Worked on social media accounts of client brands - Worked on social media content ideation, content creation, promotional campaigns, competitive analysis & pitch formulation

Visited several colleges throughout South India as an Aptitude Trainer in Quants as a part of Placement Training. Also handled Company Specific Aptitude Cracker (CSAC).