Product Designer
Current. Led the redesign efforts to accommodate new products, aligning the platform with the company's evolving business goals and user needs.. Created the Spleet Credit Finance site from scratch, considering user-centred design principles and aligning with the brand identity.. The new Spleet site played a crucial role in the pre-seed funding round, contributing to the successful raising of $2.6 million.. Conducted extensive user research and usability testing to understand pain points and gather feedback for the redesign process.. Collaborated closely with the development team to translate user insights into intuitive and visually appealing interface designs.. Worked closely with product managers, developers, and stakeholders to define product requirements, prioritize features, and align design with business objectives.. Developed high-fidelity mockups, interactive prototypes, and design documentation to effectively communicate design concepts and specifications to the development team..