Nigel Bradley Email and Phone Number

• Conversion rate optimised with content creation to trigger emotions that result in an action (e.g. a sale or newsletter signup) especially for technical products or products where the reason to buy isn't immediately obvious. • SEO optimised web designer with the right balance of keywords, concise info and word count • On-page SEO, Off-page SEO, Technical SEO• Keyword research helping low authority sites by using multiple low KD terms that accumulate to good monthly search volumes to help them get ranked• Pay per click campaign creation, design and management• Interpretation of Data• SEO optimised content with fast time-to-value for the reader• Landing pages creation for PPC and Klaviyo email email campaigns.• Technical Proficiency Shopify, Gempages, Google Search Console, Google Analytics 4, Google Ads, WIX tools, ChatGPT, AnswerThePublic Keyword tool, SEO Power Suite SEO Spy Glass / Rank Tracker / Link Assist• Previously Used, SEMrush, vb.net, vba, MS Office

Developed a weekly reporting system to analyse competitiveness changes by risk segments, offering a significant advantage over competitor's average price reporting.

• Founded company for providing price benchmarking information and risk segmentation to the General Insurance industry.• Designed and developed innovative website RPA price collection and reporting systems used by top brands (inc. AA, John Lewis, Ageas, Direct-Line/Churchill, Allianz).• Produced crucial data for the AA's BIPI (British Insurance Pricing Index) and RBSI's launch of Tesco Compare.• Developed the first PCW mappings test facility to reduce data transmission errors between insurance aggregators and their partners• Developed AI competitiveness prediction to optimise pricing and minimise renewal churn.

• Pioneered the first internet mystery shopping service for insurance providers to evaluate their online pricing competitiveness. Developed web robot harvesting tools for insurance premium collection.• Influenced major insurance brands to adopt data-driven pricing strategies by providing eye-opening insights.• Sold client contracts and licensing agreement to Experian Insurance Services in a collaborative deal and together we reached virtually every major provider.

• Founded a company providing Point of Sale quote systems to insurance intermediaries, with clients including GE Capital and Lloyds Bank.• Created, designed, and led the development of the ground-breaking Whatif? General Insurance price analytical and modelling system, adopted by nearly all UK insurers.• Sold the company to Marsh Insurance Group, and Whatif? continued to succeed for an additional 13 years.