Nigel Shipley Email & Phone Number

Responsible for- Pricing and Revenue Management Strategy across the UKI business, managing our ticket distribution across all channels to drive both total yield and attendance. This includes pricing Cinemas, Events, Subscription, Promotions and B2B products ensuring strategy alignment across all areas. - Identify, lead and implement cross-functional innovation projects (VIP Beds, Recliner+)- Diagnose Market Share position and industry movements, develop and drive actions required… Show more Responsible for- Pricing and Revenue Management Strategy across the UKI business, managing our ticket distribution across all channels to drive both total yield and attendance. This includes pricing Cinemas, Events, Subscription, Promotions and B2B products ensuring strategy alignment across all areas. - Identify, lead and implement cross-functional innovation projects (VIP Beds, Recliner+)- Diagnose Market Share position and industry movements, develop and drive actions required to improve performance-Analyse cinema performance and collaborate with the Real Estate team to improve efficient use of maintenance capex- Budget and forecasting on revenue, share and market related P&L lines Show less

Led the translation of Guest Insight and Market Analysis into Commercial Strategy and business activity- Creation of new Guest and Estate Segmentation, now being adopted across Europe - Developed new Brand Tracking Survey- Led new Quarterly Focus Groups- Managed a team of Data Analysts responsible for tracking of all Guest KPIs- Pricing Management across the UKI estate

Supported the Commercial Director with specific responsibility on- Pricing and Promotions analysis - CRM and Digital Marketing Activity, focusing on ROI- Market Share performance reporting

Manchester, United Kingdom

Reporting to the Property Director with a focus on - Location planning: Responsible for creation of New Business Cases looking into drive time analysis, demographic assessment and KPI setting- Continuous market and industry research including supporting the business with Competition Commission cases

Manchester, United Kingdom

Portsmouth, United Kingdom