Head Of Marketing And Head Of General Insurance
Achievements•Development of broker, branch and online channels leading to year on year sales growth •Development of online strategy through SEO, PPC, aggregator and own site improvements leading to a 200% increase in online mortgage applications and highly effective savings product promotions•Personally developed the organisation’s Product Governance Framework •Successfully changed the distribution strategy for insurance sales by setting up an Insurance telemarketing team… Show more Achievements•Development of broker, branch and online channels leading to year on year sales growth •Development of online strategy through SEO, PPC, aggregator and own site improvements leading to a 200% increase in online mortgage applications and highly effective savings product promotions•Personally developed the organisation’s Product Governance Framework •Successfully changed the distribution strategy for insurance sales by setting up an Insurance telemarketing team and changed the insurance promotion strategy to better suit the company’s core strengths resulting in sales increasing by 60%.•Developed highly effective relationships with the major insurers and through the introduction of a first class tender process, renegotiated contracts enabling an increase in profitability of £1.5 million.•Innovative product development including being first to market in the sector with Short Term Income Protection, a unique home insurance offering and award winning savings and mortgage products. Show less