Nigel Murphy Email & Phone Number

County Dublin, Ireland

Dublin, County Dublin, Ireland

• Present actionable insights and recommendations to help Sales partners serve clients across EMEA and Latin American regions• Act as strategic business partner to scope out requirements and showcase the power of LinkedIn’s data that address client needs• Build compelling narratives that tell a story and help to drive positive strategy and results• Use SQL (Presto) to explore databases, extract and visualise findings using Tableau, Powerpoint and other data vis tools• Proactively identity opportunities to develops scalable insights for internal and external stakeholders

Scottsdale, Arizona, United States

• Analyzed channel and campaign performance to guide strategic changes and quickly identify issues for resolution, sharing results out to key stakeholders.• Conducted ongoing reporting and shareouts of marketing and channel performance using Tableau/SQL/Google Analytics/Excel, identifying issues and opportunities for business growth.• Drove success through the management, analysis, and development of GoDaddy’s global email channel including attributed revenue, customer targeting and channel performance.• Partnered and collaborated with leaders of Product, Go-to-market, Operations, Martech, Lifecycle Strategy, Analytics and Brand to deploy new platforms, define and improve process, plan strategy, martech capabilities and analytical insights. • Led a growing team of 10+ Marketers responsible for the delivery of communications to customers across the globe.• Identify and define requirements for Martech needs and platform capabilities to improve performance for executing campaigns and campaign insights.• Manage the creation of transactional, shopper-driven, segment-based email strategies, with content driven by event, customer profiles, behaviors and triggers.• Manage email marketing campaigns for new and existing customers from initial conversations to implementation through follow-up after delivery including lifecycle, ad-hoc and onboarding campaigns.• Drive email and messaging quality through new campaigns and constant review of existing comms.

Scottsdale, Arizona, United States

Scottsdale, Arizona, United States

Dublin, Ireland

• Led the Mothercare Ireland E-Commerce store and increased revenue by over 10x by improving conversion, acquisition and customer retention through marketing strategy by driving website traffic through multiple acquisition channels• Drove analysis for all aspects of the business including website funnel analysis, channel acquisition and performance and ongoing weekly/monthly reporting. • Manage the development and launch of a new website using Magento Enterprise solution• Lead the development and marketing of the Loyalty program to rollout online and in-store solution• Plan online strategy to grow and develop the Mothercare website – recording constant sales growth• Setup and manage all PPC campaigns, SEO, analytics accounts and use data to generate detailed reporting to enhance e-commerce success, online presence and improve sales• Manage and segment customer database for email marketing and promotions• Lead design and development projects from beginning to completion• Collaborate with other Mothercare franchisees including UK, Russia, Indonesia and Australia for sharing development and solutions in order to cut costs• Develop, hire and grow online team• Implement, plan and manage Warehouse Management System and integrate the live picking, inventory and order details to the Website platform. Develop and document best practice.

Dublin, Ireland

Dundalk, Co. Louth

• Converting users to customers through user experience, look and feel of the boylesports.com website, marketing emails and tracking• Design and maintain the company’s websites and promotional advertisements• Create and develop promotional banners, advertisements, promotional websites and marketing emails• Lead the design and development for several upgraded areas including Lotto, Skill, Bingo and News websites• Lead the design and development for competition mini sites• Provide design and improvements to all areas of the company’s presence including daily promotional ads, key purchase paths and landing pages

Dundalk, Louth, Ireland

Wexford, Ireland

• Responsible for the overall running and success of Silvertip Studios; an online design, development and marketing studio• Manage and complete an array of e-commerce, CMS and static hand coded websites• Manage, develop and run simultaneous e-commerce and CMS websites for clients• Consult on best practices and marketing strategies to improve clients customer conversion• Produce web and graphic solutions including web development, SEO and analytics• Provide customer support and development on an on-going basis• Work with simultaneous projects for completion within set deadlines• Plan, design and create print and digital marketing solutions including: emails, affiliate banners, business cards, posters, print advertisements and catalogues

Leixlip, Ireland

• Updating / modifying sites and running test scripts for data• Tracked Intel’s laptop using their internal databases• Became proficient in ASP, HTML, SQL and began learning PERL• Completed presentation courses offered by the company