I am an experienced marketing professional capturing attention and driving growth in the blockchain technology sector. I am currently leading the marketing for Cryptopia, the first fully decentralized on-chain game. Before Cryptopia I was CMO for UFORIKA and former CMO for Pixelcraft Studios, creator of Aavegotchi - a groundbreaking Web3 game that integrates DeFi with NFTs. Before Pixelcraft Studios, I helped a variety of clients in the NFT, DeFi, metaverse and fintech space reach their marketing and business goals. Recent press coverage achieved and my comments to crypto media can be found below. I specialise in campaign strategy, team management and creative ideas that solve business problems. Over the last 18 years I have developed a proven track record of delivering results that exceed the brief and client expectations. I have been involved in a number of high profile campaigns, from launching Sony’s first ever tablet across Europe to producing integrated ATL and digital activations for Grayscale Investments, EY, GSK, Volkswagen, Fiat, Jeep, Suzuki, Ubisoft, SEGA, Jägermeister, Rémy Martin and Tesco. Before applying my expertise to traditional advertising and social media I worked in luxury PR for a leading fashion and lifestyle consultancy – Purple. My skills as a public relations professional equip me with a flair for publicity, an eye for newsworthy stories and the ability to produce highly engaging content. I also enjoy implementing my marketing know-how outside of work by involving myself in a variety of entrepreneurial projects. I co-founded a successful supper club which attracted national and international press attention and more recently worked on the PR for a 1920s pop-up cocktail bar (a selection of press coverage can be found below).