Nigel Palmer Email & Phone Number

London

United Kingdom

Newnham Terrace, Hercules Road, Waterloo, London Se1 7Dr

C.P. Hart is a UK bathroom supplier to professionals, the trade and retail customers. Joined a small marketing team to grow the C.P Hart brand, establishing long-term relationships with an audience of design professionals, developers, builders and installers, and driving growth in the retail business through 14 showrooms.Improved the quality and range of marketing materials, based on research amongst our professional audience. Introduced a comprehensive events programme including CPDs, design seminars, products launches and relationship-building social events.Developed a digital strategy for the business with the aim of delivering a full omni-channel offer and growing from scratch a significant eCommerce business. Planned and launched a new website platform with full eCommerce capability in June 2015. This now contributes £1.5M to revenue of £45M, as part of an overall business that has grown 50% in the last 5 years. Most marketing functions now take place ‘in house’, from design and copywriting to search marketing and events management, with only media buying and PR outsourced. This is highly cost-efficient and has improved timelines for marketing projects. Team has grown from 3 to 11, with some trained in-house through apprenticeships. Involved at Board-level with business planning, reporting to the Managing Director.

Ran WFCA’s largest integrated account, Budgens/Londis, improving campaign effectiveness, developing a digital strategy, raising client satisfaction and organically growing the business. Managed FMCG account Yazoo to award-winning creative and took giant Spanish cava brand Codorniu onto TV in the UK for the first time. Led Multiyork through a major change to their brand strategy, and B2B client Infinity through a complete corporate rebranding – from logo to office design and culture. Responsible for WFCA’s client services team (at its peak 22 people), including recruitment, training and development, budgets and effective deployment. A key focus was building WFCA’s reputation as brand strategists and creative practitioners beyond its retail and FMCG heartland, and winning client business in new sectors. The results included wins such as Patak’s curry pastes, ZIP ignition products, Clarence Court eggs and Codorniu.

'Digital evangelist' within Saatchi & Saatchi (after Saatchi Interactive merged into Saatchi & Saatchi). Ran the digital side of T-Mobile and Toyota accounts; led the winning Railteam pitch.

Ran Saatchi Interactive with MD Neil Hughston. Lead the T-Mobile, Toyota, 3M and QVC accounts, all of which showed dramatic growth during between Nov 2006 and end of 2007. Saatchi Interactive was merged into Saatchi & Saatchi in January 2008.

Worked with Mercedes-Benz UK to transform their use of digital communications, including the award-winning online brand experience www.a-to-s.co.uk and with Chrysler Group on the UK launch of the Dodge brand. Responsible for the Goodyear Dunlop business within the ZULU group. Ran a cross-agency team (Agency Republic and sister BTL agency, Claydon Heeley Jones Mason), delivering digital and BTL pan-European marketing solutions including international portals, online content and retailer PoS.

(i). Volkswagen UKWorked closely with Volkswagen in finding digital solutions to business problems. Successful online campaigns include the Golf GTI launch, which drove pre-ordering (for the first time in Volkswagen’s history) on a dedicated micro site, and the integrated campaign for the Golf Plus (with DDB London) which included interactive television, a website experience and unique synchronised advertising formats. (ii). Philips WorldwideWorked with the Domestic Appliances division on the launch of the Bodygroom all-over male shaver and the SmartTouch-XL premium electric shaver. The UK was the test market for Bodygroom, and the launch exceeded all expectations. The microsite became a major talking point for the blogging community, driving huge traffic to the site and raising anticipation levels for the product launch around the world.(iii). Nationwide Building SocietyAdvised on how digital will change the financial services industry, and how their site could become more useful to customers and prospects, and more valuable to their business.(iv). Teacher Training AgencyDeveloped a new website design on their existing site template to be more effective at getting visitors to register their interest.

Mechanical Engineering

Diploma In Advertising & Marketing, Incl. Consumer Research & Insight, Branding & Brand Strategy, Media, Comms Strategy, Creative Dev.