Working across the range of internal and external communications needs: strategic communications, business development, customer experience. Climate Friendly is a profit for purpose organisation working to achieve our vision for a productive, sustainable land sector that contributes to a zero net emission Australia by 2050. We work with rural, regional and remote Australians including farmers, forester and traditional custodians to reduce Australia’s greenhouse gas emissions and regenerate the landscape through carbon farming.

The University of Sydney was implementing a wide ranging transition to achieve an outstanding student experience. As a member of the Change Team I was integral to the change process across all audiences in respect of change communications, but with a focus upon engaging our students. My strategies to bring students into the centre of change included co-developing workshops for discovery, ideation and co-design. I also built a core group of highly involved students to provide an ongoing sounding board and peer-channel for the program. In addition, managing overall student comms (working with the Marketing & Communications team) ensured that as improvements go live, our students and staff are kept informed of progress and provided with opportunities to feed back.Early achievements include:- Development of a trial “pop up” degree planning service to help new students receive guidance from experienced peers. I delivered this highly successful experience within three weeks of starting with the team. The key measure of success was eliminating any sense of not being comfortable with planning their degree selections from the 750 students visiting the pop up. This approach has now been adopted and adapted into a new business as usual offering for new students.- Scripting and producing (with an external supplier) a video explaining the complex work of the program, its achievements and its future deliverables and aspirational goals. This was achieved in a little over one week in response to an important internal communications opportunity.- Working across the program team to build a collaborative and coordinated way of working.

Engaged with a variety of organisations either as a consultant or embedded resource. Roles have included:PwC's The Difference | Creative Comms - working with the national team to co-create a clearer value proposition; build capability around culture, experience and engagement; co-develop business development strategy and tools.Cambridge Institute for Sustainability Leadership (CISL): Helped CISL and member banks with communications strategy, messaging and digital content for the Banking Environment Initiative. The initiative was approaching a major stakeholder event during which sensitive and certainly complex issues would become public. I developed the framework for immediate and medium-term communications, scenario planning and key messaging.; liaised with key stakeholder representatives and CISL Secretariat to build alignment.WWF-Australia: Researched and created a communications strategy, for approval by the Executive Team, concerning the WWF's future vision and strategy for marine conservation in Tasmania. The strategy addressed multiple-audience and stakeholder groups, core messaging and recommended communication mediums.

WWF-Australia (World Wide Fund for Nature) is Australia’s best known and most trusted environmental NGO, and a leading global brand in the category. The Sustainable Food team’s purpose is to change the way the worlds businesses and people produce and consume food in order to minimise land and habitat degradation. My cross-functional role in this team served as the bridge between expert conservation scientists, policy specialists, business partnership managers, and the marketing communications, media relations, and fundraising teams. The end result - strategies for engaging with varied audiences (internal, business, donors, political) to help achieve conservation and communications objectives.Some of my personal highlights included:- Issues-management, strategy and implementation through a period of intense pressure for the organisation- Leveraging partnerships with major corporates for the creation of shared value (in marketing and communications)- Developing a compelling story of Queensland beef farmers potential as the heroes of Great Barrier Reef conservation- Turning a complex project involving technology and tuna fishing into an attention grabbing story of blockchain, human rights and conservation that went around the world- Working every day with experts from a fascinating but complex field, to create clear and compelling messages for diverse audiences and media.On completion of my two-year contract I took a short sabbatical, travelling to many of the natural areas in Australia I had been working upon for the previous two years including Tasmania and outback Queensland.

The Smith Family is a national children's charity that helps disadvantaged young Australians to succeed at school, so they can create better futures for themselves.I provided strategic advice and day to day communications support to the Strategic Partnerships team positioning The Smith Family as Not For Profit partner of choice. I also worked collabratively with partners to build communications and engage their internal and external audiences. Working across all parts of the The Smith Family (operational, policy and advocacy) I helped the team members to develop and grow our partnerships in a strategic manner, in particular with large corporate organisations.

Assisting the Director of this 25 year old NGO that leads the way on conservation and sustainable development in Namibia. My work here included: reviewing and creating web content for major projects; training staff in web and social media content creation (including establishing policies and process); refining the positioning of the organisation, and developing a core proposition for stakeholders and the private sector (assisted in securing N$200 000 – USD 20 000 - funding from Shell for a marine science and education programme); creating core brand standards and visual templates for all staff.This was a part-time role to fully utilise my time towards the end of my core assignment with AMICAALL. At this point, my AMICAALL role required less time as responsibilities were progressively transferred over to AMICAALL staff.

Working in the international secretariat of AMICAALL to help improve HIV/Aids related outcomes at the local government level across five African nations. This executive level role encompassed a wide ranging strategic review and re-positioning of the international head office function, and of the role and function of the organisation as a whole. During my time at AMICAALL significant organisational challenges had to be addressed, involving rebuilding relationships with key stakeholders; proposing a radical new structure to ensure sustainability of the organisation; generating support for such proposals from a geographically distributed (five countries) management team. Approaching the end of the assignment, a structured transitional process was in place to a more sustainable and needs focused structure.I was engaged as a part of the capacity building AVID program: Australian Volunteers for International Development (funded by DFAT).

A short-term voluntary role working with the marketing team of the Sydney Festival prior to deploying to my volunteer role in Namibia.

Freelancing and also assisting the Marketing, Communications and Digital team at Sydney Festival.As a freelance marketing professional I was involved in a range of projects including major product collateral development in the ICT industry; work for a not for profit in the conservation/science sector; copywriting (web) for Wesley Mission (NFP).

As Strategy Lead for the Sydney office of the global Digital and Shopper Marketing Agency, I was responsible for providing strategic advice on communications platforms, positioning and product. Working primarily on customer engagement models, my relationship with clients often ranged into wider business strategic areas as a result of our close working liaison.Clients I worked with at G2 included:Wesley Mission - creative development processOne Laptop Per Child - engagement strategyBATA - planner/strategic leadProcter & Gamble - sharing global best practices with local teamI was a member of the core management team (one of four), involved in business decisions across the agency as well as new business development. In addition, I also found an enjoyable part of my role being the opportunity to help develop other agency team members in their competencies around strategy and planning.

A founding partner of the hub agency, I worked directly with clients and our team to; develop comprehensive, integrated marketing communications strategies; create and execute campaigns (where necessary); inject fresh ideas and interest into the planning and development process and outcomes. With a strong record in business-to-business and business to consumer, the Hub Agency's focus was always on generating meaningful dialogue with prospects and customers as a means to grow business value.As a small creative agency with an impressive client list, my experience at the hub agency developed my overall business management skills as well as further development of my core path of marketing communications strategy, planning and execution.Major clients included:Apple | Bobby Goldsmith Foundation | NRMA Motoring & Services | AAPT | Sage Software | Symantec| Nokia

Responsible for three residential developments in Cairns and Darwin (Palmerston). The role included close work with the sales team, project managers and local builders to; offer compelling pricing and product mix to the public; build a sense of community in each of the developments; meet overall project targets.This role was a fascinating insight into property development and community building and, usefully, helped in my subsequent role as a founding partner of the hub agency.

Overall product performance responsibility including: brand review and subsequent relaunch; customer performance modelling and segmentation (supported by analytics team); customer value growth and customer acquisition.

I was brought in by the board to lead and strengthen the DM services offering of this specialist business to business agency. I had a wonderful time working across clients in diverse industries from pharmaceutical manufacturers, software, financial services and telecommunications. And, as ever, working with a great team made the role all the more rewarding.

Responsible for the planning and implementation of all direct marketing activities for the Royal Mail’s courier services. Achievements included: development and application of data driven customer segmentation and contact strategies; rebranding of three key products into one core benefits-led brand; product revenue exceeding sales targets (c.A$230m) in the latter two of my three years in the group; key role in the project team to extend the best practice use of database marketing throughout Royal Mail.

Responsible for the promotion of overall Post Office group interests in respect of Government and European Union policy and legislative developments. Extensive liaison with UK Government and European Union officials, and working with cross-functional senior management throughout The Post Office.