After working for 20+ years in the business of media, brand consulting & marketing, it would be fair to say that I have gathered reasonable 'acumen' in understanding what works and what doesn't in my area of expertise which has largely been sales and marketing communication. Over the years, while I have handled Key Accounts in Advertising - devising Strategic Marketing Campaigns in the B2C Space, I have also travelled the length and breadth of the country servicing B2B Markets as part of the Comprehensive Marketing Portfolio in my current profile. With ground knowledge and insight into what makes various Industries tick, my experience has shaped my approach and helped my employers in realising their vision.