-Develop + implement strategic marketing initiatives to scale growth w/in retail spaces -Create, maintain, and execute robust 360 marketing plans and promotional calendars, supporting brand/sku launches-Lead brand marketing campaigns to increase sales + market share w/in key retailers (JCPBeauty, Sephora UK) -Build + balance budget for promotional/marketing campaigns and collateral-Co-develop in-store shopper experience plans (POP displays, signage) w/partnered retailers-Develop online branded content for cross-retailer use -Collaborate w/cross-functional teams to communicate promos, build out assets and ensure effective management of projects-Manage deliverable timelines; provide feedback to leadership on campaign insights and overall performance

-Strategized, executed, and managed domestic marketing initiatives/campaigns to drive growth in market -Developed and presented tactical 360 marketing plans and promo calendars to leadership, tailored to channel specific sales objectives (Mass, Food, Drug)-Collaborated w/sales to manage/monitor retail and trade promo activity-Partnered w/finance sales analysts to build P&L, outline KPI’s and balance retailer specific budgets -Oversaw production planning + forecasting for all promotional programs, coordinating w/cross-functional teams to execute-Planned + executed in-store activations at top retail accounts (Target, Walmart, WholeFoods, CVS, Walgreens)-Identified + created plans for new opportunities via off-shelf placement (PDQs, floor stands, sampling box programs) -Managed sampling, couponing + FSI programs top to bottom-Led all events and tradeshow planning (Natural Products Expo, NACDS, ECRM, AfroPunk, Essence Festival, SproutsCon)

-Successfully launched emerging brands and managed CPG product assortments via ecommerce marketplaces (Amazon, Walmart, Shopify)-Monitored sales and ensured optimization across brands, presenting data analysis to leadership via proprietary + customized reporting systems (Tableau)-Partnered w/SCP to review demand, identify potential risks and forecast inventory-Led quarterly strategy meetings with brand partners w/focus on new product launches, line extensions and overall ecommerce marketplace performance-Partnered w/cross-functional teams to launch marketing campaigns ensuring each brand reaches its target audience/demographic-Maintained key calendar events (promos, social/paid media)

-Assisted in development + execution of brand marketing plans and innovation roadmaps for $300mil SheaMoisture haircare category -Executed launch strategies + 360 marketing support plans for all new product collections in conjunction with cross-functional departments for a seamless rollout-Led innovation project management of new collections with planning teams (SCP, R&D, Procurement), adhering to set budget and P&L structure -Conducted market analysis, collection deep dives and competitive landscapes via reporting systems (IRI, Mintel, SPINS, Google Trends), presenting findings to leadership- Monitored performance of marketing activities against success criteria. providing recommended next steps for top retailers (Target, Walmart, CVS, Walgreens, Ulta)-Collaborated w/Consumer Development team on channel/retailer specific programs to leverage in-market learnings and meet business objectives

-Managed all PLM responsibilities of Product Development for licensed, private label and proprietary brands w/in overall $500mil portfolio-Merchandised + sustained 250+ sku collection across multiple contemporary and luxury collection lines (Calvin Klein, Salvatore Ferragamo, Chloe, Lacoste, Fendi)-Managed logistics of product lifecycle from strategic planning to tactical activities -Participated in quarterly unit sales forecasting meetings w/cross-functional teams to ensure product lines were kept within respective budgets-Led visual and data driven product line reviews using sales overviews, pricing/merch plans and competitive landscapes to inform next steps-Presented new product assortments to licensor buying teams, key accounts, sales, and brand management -Created, presented + maintained quarterly analysis data-reports providing comprehensive understandings of collection performance/top sellers/market feedback