Niharika Arany Email & Phone Number

Ann Arbor, Michigan, United States

• Engaged with a Detroit small business on upscale Latinx event planning, boosting operationalefficiency while reducing overhead costs through 3 biweekly deliverables and 6 client calls
• Trained client staff on effective social media practices by creating a brand kit and 8 templates,enabling sustainable and effective social media management and structure post-consultation

New York, United States

• Monitored industry trends and competitor strategies, using insights to drive improvement indigital content creation by implementing calendar software which optimized processes by 45%
• Developed visually compelling social media campaigns that boosted engagement by 26% usingtargeted lead magnets and innovative lifestyle carousel segments across various platforms

United States

• Developed and executed an AI-enhanced comprehensive digital media strategy, increasinguser engagement by 25% over three months through data-driven content optimization
• Streamlined marketing material production by 30% with integration of AI-based contentgeneration tools, maintaining brand consistency across all platforms while diversifying content
• Designed a suite of visually impactful social media posts aiming to increase financial literacy inwomen, realigning with brand identity to be elegant, trendy, and powerfully feminine

Ann Arbor, Michigan, United States

Ann Arbor, Michigan, United States

Ann Arbor, Michigan, United States

• Facilitated 6 networking events and social mixers aimed at potential recruits, providingopportunities for prospective members to learn more about the organization and its mission
• Spearheaded recruitment process for new member class by refining interview and eventprocedures with 3 structural guides to evaluate passion and aptitude within applicants
• Created a robust onboarding process for 20 new members, fostering a welcoming andinclusive club environment and ensuring smooth transitions into active participation

Ann Arbor, Michigan, United States

• Directed and organized UX Design and Software Developer teams to build a Generative AImusic platform redefining the music exploration experience
• Constructed an alluring and fun aesthetic with unique features to be a distinctive product
• Facilitated meeting times and presented 4-7 variable progress reports to board members ofMichigan Build & Launch

Ann Arbor, Michigan, United States

• Designed merchandise for organization branding and boosted organization awareness duringlarge competitions resulting in 10% new membership
• Participated in leadership meetings to plan events and establish a brand for a new club oncampus dedicated to innovation and entrepreneurship

• Spearheaded end-to-end project management for the development of an AI-based musicexploration app, overseeing a cross-disciplinary team of software developers and UX/UIdesigners while scheduling biweekly team meetings.
• Honed skills within Figma to effectively guide and ideate with a team of web designers to buildan interface that embodied the vision of a fun and authentic product with unique features
• Conducted 30 hours of thorough market research to identify user needs and preferences,translating these insights into actionable 6-8 project tasks per week focused on features

Buffalo, New York, United States

• Managed website, social media platforms, and donor correspondence broadening viewership,leading to engagement rising by 60% and larger values of monetary donations overall
• Coordinated an average of 7-9 events per year contributing to a total of 5.4 million dollarsraised, to fund patient and family support and raise awareness within the larger community
• Communicated and networked with more than 13 new organizations and businesses togenerate partnerships, providing more resources, event support, and donor contacts

Amherst, New York, United States

Engaged with customers, answering inquiries and elevating their in-store experienceCoordinated large events and deliveries while maintaining a positive atmosphere with co-workers

Remote

Bachelor Of Business Administration - Bba, Business Administration And Management, General

High School Diploma