Handling the digital and content initiatives at Cureveda, my role pertains to the following key areas:- Performance Marketing- Digital Initiatives, including social media & website- Influencer Marketing, including celebrity PR- Content Management

Working as a social media marketer, I'm helping budding brands to set their foot and grow in the social ecosystem. I manage the social media handles for brands, devise their content strategies and engage with their audiences. Key proficiencies:- Social Media Management- Content Strategy- Content Writing- Creative Designing- Organic and Paid MarketingI have worked with brands in the domain of: Architecture/Interior Design and Fashion labels. You can reach out to me at niharikabhatia14@gmail.com for enquiries.

Responsible for creating brand strategies and providing best-fit digital advertising solutions to the clients across East, West and South Regions. Key areas of responsibility include:1. Identifying brand problems and conceptualizing digital/mobile programs around brand awareness and promotions, new product launches, product sampling and trade engagements 2. Strategic planning for clients across industries such as FMCG, E-commerce, Media, Agriculture, Pharmaceutical and Automobile to upscale existing business as well as identify new opportunities3. Business Alliances and Partnerships: identify potential partners to grow our portfolio of product offering and maximize sales opportunities4. Marketing and PR initiatives by identifying and creating award nominations in the digital/mobile domain

Worked as a part of Strategy team along with managing Outreach programs for ongoing brand activities. Key responsibilities included:1. Conducting research and formulate marketing strategy on digital platforms for the brands Tata Nano, Budweiser and Clean and Clear. Responsibilities including studying the past reports of these brands, tracking down their past initiatives and campaigns and accordingly working on the present campaigns. 2. Handling client servicing for the brand Siemens, which included tracking down the daily activities around the brand on all social media platforms and formulating the Listening report.3. E-PR mapping for the new Frooti campaign.