- Experienced in requirement gathering, designing, building, testing, integrating, and implementing end-to-end Marketing Automation campaigns using Salesforce Marketing Cloud.- Experienced in leading client discussions for demonstrating technical solutions to both technical and business stakeholders.- Collaborated with business stakeholders, Solution Architects, BAs, and Admins to design and build scalable solutions, whilst ensuring the solutions meet both business and technical requirements, including performance, maintainability, and stability.- Responsible for estimating the overall efforts required by the technical team to develop the marketing cloud assets and build the end-to-end implementation.- Handling and leading a small-sized team of developers.- Providing subject matter expertise and helping align with best practices integral to the solution design.- Contribute to the Practice knowledge development of Salesforce Marketing Cloud.- Utilized HTML, and CSS to build email templates; used AMPscript to personalize email content, creating dynamic content blocks, and implementing conditional logic.- Developed SQL queries to segment targeted audiences and leverage Marketing Data Views - automated the process using Automation Studio. - Mapped out engaging customer journeys using Journey Builder.- Integrated Salesforce Marketing Cloud with CRM and other source systems, using MC Connector and API integration respectively.

- Hands-on experience developing graphs and Psets using AbInitio.- Strong understanding of SQL and developing efficient queries using Teradata.- Good knowledge of OLTP and OLAP data models and other data warehouse fundamentals.- Execute and monitor data-import pipeline runs using Autosys.- Good understanding and hands-on shell scripting skills using PuTTY.