Promoted to Senior Account Manager to take on a more strategic and leadership-oriented role.Managed a portfolio responsible for 65% of the agency’s revenue, including a leading real estate client.Spearheaded the strategic direction for key accounts, ensuring alignment with client’s long-term goals and visions.Actively sought opportunities to grow the agency’s client base and engaged with higher management offering consultative advice.Oversaw the refinement of internal processes, ensuring optimal efficiency and client satisfaction.Proactively identified potential challenges in client projects and devised strategies to mitigate them.

Managed day-to-day operations for assigned clients or projects, ensuring effective, efficient, and profitable outcomes.Coordinated across functions to ensure key deliverables were met.Took ownership of projects from initial brief through design, implementation, and production, adhering to timelines and budgetary restraints.Liaised with clients, vendors, intra-agency departments, and external vendors.Analyzed and presented competitive project reports and budget reviews monthly, contributing to strategic development.Maintained a positive relationship with clients and internal teams for smooth running of accounts.

Setup the digital marketing division with for the agencyPartner and collaborate with the clients digital, social, brand and retail teams and partner agencies to achieve the common objective and ensure smooth workflowStrategize and plan digital media and social campaigns Work with the execution team to manage the projectsManagement of client expectations & DeliveryBuild business strategies for long term clients and liaison with their agencies & teamsConstantly monitor ongoing campaigns, optimize on the go, deliver best resultsReport and analyze campaign performance. Draw actionable insights from such reportsIdeate and execute content marketing strategies, digital marketing strategies for internal campaigns

Conducting weekly social media audits and managing social media channels accordingly Interfacing with various local & international suppliers to plan monthly market promotions Coordinating in various assignments with influencers, magazines & websites Recognizing key events and assuring active interaction with the community

Headed a team of 5 members in the organization On-boarded brands & formulated strategies to introduce international skincare brands in Indian market Developed the editorial calendar for social media, blogs and in-house magazine Executed social media campaigns and monitored analytics & spends Interfaced with fashion, beauty and lifestyle influencersBuilt sales and distribution network for several products across both, online and offline channels.

As an intern I closely worked in the client serving team for the first ever "World Brokers Day". My job responsibilities under this project included vendor management, media planning (on-air promotions), event planning and execution.I also wrote scripts for various AVs and radio spots. I also assisted the company in devising a new e-commerce venture wherein I undertook primary and secondary research, and presented the company with opportunity spaces. Taking the plan forward, I also developed a business plan for the organisation which it plans to execute in the near future.