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Nikhil Kishore is listed as Marketing Analytics Practice Lead | Specialisation: Marketing Effectiveness / Marketing ROI at ZEE5, a company with 432 employees, based in Mumbai, Maharashtra, India. AeroLeads shows a work email signal at omnicommediagroup.com and a matched LinkedIn profile for Nikhil Kishore.
Nikhil Kishore previously worked as Marketing Analytics Consultant at Zee5 and Independent Marketing Analytics Consultant - Aegis School of Data Science at Self-Employed. Nikhil Kishore holds Executive Post Graduate Program, Data Science, Ongoing from International Institute Of Information Technology Bangalore.
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An accomplished analytics professional, with a passion for consulting and adding value to brands through actionable marketing strategy, business strategy and consumer insights; driving growth in brand sales, digital and offline marketing funnel KPI for pedigree clients: Unilever, Johnson & Johnson, AB InBev, Ferrero, Nivea, Nissan, Volkswagen, CaratLane.com.I have a strong grounding in all three crucial pillars of analytics; Statistics – quality econometric modelling skills, Data Science – machine learning skills, extensive business domain knowledge - FMCG, Automotive, Media industries.The unique skill-set I bring to the table, is the ability to effectively engage with both business stakeholders and analytics / technology stakeholders.Marketing domain knowledge :Deep involvement with client marketing teams, ex. Unilever, on annual brand planning strategy lasting 3 months: brand SWOT, annual brand KPI setting, consumer deep dives, understanding marketing funnel dynamics – strong capabilities in business problem understanding, model interpretation from business perspective, effectively communicating complex analytics concepts to business stakeholders.Marketing Analytics Expertise - Deep Dive : I can contribute effectively to all stages of analytics projects: crafting analytics solutions to solve business problems, choosing appropriate analytical techniques, model architecture and building – strong capabilities in dealing with analytics / technology stakeholders.In-depth knowledge of marketing response models – 50+ Market Mix Modelling, Media Mix Modelling, Content Analytics projects across 32 brands of pedigree clients, involving predictive and prescriptive analytics, analysing impact of both digital advertising and offline advertising on brand sales and marketing funnel KPI, strong grounding in quantitative research / qualitative research databases (Nielsen Retail Audit, MB Brand Health Tracker, Internal Sales, CRM data), and media databases (TAM / BARC)Functional Analytics Skills :Multivariate RegressionMachine Learning – Logistic Regression, Clustering, Decision TreesBI Tools (Qlik Sense, Tableau)R (Statistical Modelling, Visualization)Working knowledge of Python, MS Azure ML Studio, SQL, PySpark, NLP
Listed skills include Marketing Analytics, Media Analytics, Statistical Modeling Using R, Consumer Behaviour, and 7 others.
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Mumbai, Maharashtra, India
Key ProjectsAnalysing the impact of in-app marketing activities on consumer engagement (time spent, width and depth of content consumption), consumer retention on the Zee 5 platform, for various consumer sub-segments in the value chain (churned consumers, AVOD consumers, SVOD consumers).
Mumbai, Maharashtra, India
Key projectsMutual Fund Selector using Machine Learning:Determined the best mutual funds to invest in the highly volatile multi-cap, mid-cap and small-cap categories using the machine learning techniques of K-Means, Hierarchical Clustering. Identified the key investing style attributes from a pool of 35 attributes, that lead to consistently high.
Mumbai Area, India
Key ProjectsImproving ROI for FMCG, Auto brands:Established efficacy of Amar Ujala as a key driver of marketing ROI among upscale audiences, for leading FMCG and automobile brands advertising with Amar Ujala, by correlating print advertising investment volumes in the newspaper, over a 52 week period, to digital awareness metrics of the brand (Facebook post.
Mumbai Area, India
Clients: Johnson & Johnson, Ferrero India, Nivea, Nissan-Renault, VolkswagenWork Profile:Generating game changing improvement in Return on Marketing Investment (ROMI) for key clients through long term Market Mix Modelling and Media Mix Modelling Projects on key brand franchises: Stayfree, Johnson's Baby, Clean & Clear, Kinder Joy, Nivea Body Lotions.
Mumbai
Clients: Hindustan Unilever Limited.Work Profile:Generating game changing improvement in Return on Marketing Investment (ROMI) for HUL through:Media Portfolio Strategy for key HUL franchise brands: Fair & Lovely, Pond’s, Vaseline, Dove, SurfExcel, Red Label, Axe:Optimizing advertising media spend and media scheduling of franchise sub-brands to.
Mumbai, Bengaluru
I was working as a media planning professional on a premier set of accounts: TVS Motors, Johnson & Johnson, Daimler Chrysler, Nortel Networks, Nerolac Paints during this phase of my career.The distinct and challenging, media & marketing dynamics of the wide spectrum of clients I worked on, across industries, an innate curiosity to understand the efficacy.
Other employees you can reach at zee5.com. View company contacts for 432 employees →
Rahul Choudhary
Colleague at Zee5
Patiala, Punjab, India, India
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SS
Shivam Singh
Colleague at Zee5
Kakori, Uttar Pradesh, India, India
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SA
Sateesh Arya
Colleague at Zee5
Kanpur, Uttar Pradesh, India, India
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SS
Sandeep Shah
Colleague at Zee5
India, India
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AJ
Arfa Javed
Colleague at Zee5
Kolkata, West Bengal, India, India
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RV
Rebecca Vlieger
Colleague at Zee5
Amsterdam, North Holland, Netherlands, Netherlands
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DS
Dipti Shama
Colleague at Zee5
Contact Info, United States
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AN
Arathi Nair
Colleague at Zee5
Mumbai, Maharashtra, India, India
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AS
Ankit Singh
Colleague at Zee5
Delhi, India, India
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SL
Shraddha Lokhande
Colleague at Zee5
Gurugram, Haryana, India, India
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A highly structured one-year intense program in Data Science with rigorous pedagogy in Python, Machine Learning.
A comprehensive and intensive course aimed at producing high quality data scientists, with strong emphasis on practical real world.
Probability Theory, Bio-Statistics, Econometrics, Operations Research.
Quick answers generated from the profile data available on this page.
Nikhil Kishore works for ZEE5.
Nikhil Kishore is listed as Marketing Analytics Practice Lead | Specialisation: Marketing Effectiveness / Marketing ROI at ZEE5.
AeroLeads has found 1 work email signal at @omnicommediagroup.com for Nikhil Kishore at ZEE5.
Nikhil Kishore is based in Mumbai, Maharashtra, India while working with ZEE5.
Nikhil Kishore has worked for Zee5, Self-Employed, Amar Ujala Publications Ltd, Omnicom Media Group, and Mindshare.
Nikhil Kishore's colleagues at ZEE5 include Rahul Choudhary, Shivam Singh, Sateesh Arya, Sandeep Shah, and Arfa Javed.
You can use AeroLeads to view verified contact signals for Nikhil Kishore at ZEE5, including work email, phone, and LinkedIn data when available.
Nikhil Kishore holds Executive Post Graduate Program, Data Science, Ongoing from International Institute Of Information Technology Bangalore.
Nikhil Kishore is listed with skills including Marketing Analytics, Media Analytics, Statistical Modeling Using R, Consumer Behaviour, Customer Insight, Segmentation, Integrated Marketing, and Analytics.
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