Nikhil Kishore Email & Phone Number

Mumbai, Maharashtra, India

Key ProjectsAnalysing the impact of in-app marketing activities on consumer engagement (time spent, width and depth of content consumption), consumer retention on the Zee 5 platform, for various consumer sub-segments in the value chain (churned consumers, AVOD consumers, SVOD consumers).

Mumbai, Maharashtra, India

Key projectsMutual Fund Selector using Machine Learning:Determined the best mutual funds to invest in the highly volatile multi-cap, mid-cap and small-cap categories using the machine learning techniques of K-Means, Hierarchical Clustering. Identified the key investing style attributes from a pool of 35 attributes, that lead to consistently high returns.Home Loan Chat Bot:Developed ALICE (Automated Loan Interface for Customer Enquiries), a home loan chat-bot.Developing business case, building data architecture, generating actionable insights from datathrough sentiment analysis, statistical analysis – Anova, Chi-square testing

Mumbai Area, India

Key ProjectsImproving ROI for FMCG, Auto brands:Established efficacy of Amar Ujala as a key driver of marketing ROI among upscale audiences, for leading FMCG and automobile brands advertising with Amar Ujala, by correlating print advertising investment volumes in the newspaper, over a 52 week period, to digital awareness metrics of the brand (Facebook post volume, Facebook interaction volume).Determined threshold advertising investments, scheduling of print advertising for FMCG, Automobile brands to generate optimal lift in digital brand awareness metrics.Determined business potential of 3 sunrise markets (Haryana, Chandigarh, J&K),using consumer purchase, demographics, print readership data for Amar Ujala, and its competition, incremental reach, duplication of TV and Print.Prepared sales team training decks with focus on shifting the conversation with prospective advertisers from rate based to being marketing ROI driven.

Mumbai Area, India

Clients : Johnson & Johnson, Ferrero India, Nivea, Nissan-Renault, VolkswagenWork Profile :Generating game changing improvement in Return on Marketing Investment (ROMI) for key clients through long term Market Mix Modelling and Media Mix Modelling Projects on key brand franchises : Stayfree, Johnson's Baby, Clean & Clear, Kinder Joy, Nivea Body Lotions, Nissan Sunny,Nissan Terrano, Volkswagen Polo, Volkswagen Vento.Building proprietary, custom modelling frameworks / modelling solutions for the above key clients to address specific marketing ROMI challenges :Competitive Brand-Purchase Funnel-Advertising Elasticity Scorecard : Advertising Elasticity of Brand v/s Competitors in response to 9 key Purchase Funnel Metrics using Linear Regression and Advertising Adstock Modelling.Optimal Market Selector : Choosing optimal markets to invest in, by assessing differing response of various markets to marketing investments using Logistic Regression.Managing C-Suite relationships with key clients : Pro-actively proposing new projects to existing and new clients, close and continuous interaction from project proposal, design, implementation, to final presentation on long term modelling projects. Showcasing analytics capabilities and winning in high pressure pitches : Nivea, Wipro Consumer, Tata Global Beverages, Bajaj Consumer Products, Kraft-Heinz, BSH Home Appliances, Airtel.Improving the analytics education level for senior level employees at Omnicom through trainings and white papers on fundamentals of Statistics, Econometrics, Market Mix Modelling.

Mumbai

Clients: Hindustan Unilever Limited.Work Profile :Generating game changing improvement in Return on Marketing Investment (ROMI) for HUL through :Media Portfolio Strategy for key HUL franchise brands: Fair & Lovely, Pond’s, Vaseline, Dove, SurfExcel, Red Label, Axe :Optimizing advertising media spend and media scheduling of franchise sub-brands to maximizesales and brand health metrics.Strategy Papers for HUL on large media investment properties and competitor actions :Maximizing ROI for HUL brands on Indian Premier League (5 Year Analysis using Brand Health Data).Efficacy of Online Video v/s Niche Channels on TV.P&G Combat Learning for Dove, Rin for India and other emerging markets.Sharper targeting of niche category consumers on TV : Body Wash, Face Wash, FabricConditioners, Hair Conditioners using consumer psychographics.Improved ROI for HUL brands' content initiatives on leading broadcast networks, through customised research, actionable insights - Fair & Lovely Choo Lo Aasman on Doordarshan, Fair & Lovely Relaunch on Colors, Pond's Salaam E Ishq on Star One, Lux Purple Lotus Dance India Dance on Zee.

Mumbai, Bengaluru

I was working as a media planning professional on a premier set of accounts : TVS Motors, Johnson & Johnson, Daimler Chrysler, Nortel Networks, Nerolac Paints during this phase of my career.The distinct and challenging, media & marketing dynamics of the wide spectrum of clients I worked on, across industries, an innate curiosity to understand the efficacy of the media inputs on brand health, persistent client queries on ROI models for media, helped spark my interest in the field of marketing & media analytics.Extensive work on Television Ratings Data : Program Reach, Ebb and Flow / Station Migration, Xpert TV Optimiser, Reach / Frequency Pre-Post Analyses

Executive Post Graduate Program, Data Science, Ongoing

A highly structured one-year intense program in Data Science with rigorous pedagogy in Python, Machine Learning.

Executive Program In Data Science, Business Analytics, Big Data, Data Science, Cgpa : 3.0 / 5.0

A comprehensive and intensive course aimed at producing high quality data scientists, with strong emphasis on practical real world.

Master'S Program In International Business, International Business, A

Bsc, Statistics, A

Probability Theory, Bio-Statistics, Econometrics, Operations Research.