Nikhil Phadke Email & Phone Number

Pune, Maharashtra, India

Pune, Maharashtra, India

Formulated brand architecture and pivotal strategies for multinational entities including Reliance, Tata, Gen.Mills, and ICICI Bank.Led the conceptualization of packaging design systems for Campa Cola, Kurkure, Future Group-Dreamery, Britannia, Bowlers Pet Food.Spearheaded design refreshes for Witlinger Beer, Little Hearts, Titan SKINN perfumes, Paperboat and Britannia Thickshakes. Orchestrated the development of brand identity and visual language for prominent ventures such as Indian Super League, Olympics India House, Reliance Fashion Brand Azorte, E4M, and TOI University. Directed the Ui design aspects of AND, Global Desi, Plezmo App and other prominent brands.Envisioned environment brand experiences for Uber Airport Pickup Zone, Firefox Cycles, Dr.Reddy Memorial, The Coca-Cola Factory-HCCB, and Jawa-Yezdi Store.Provided guidance and mentorship to senior, junior designers and project managers across mulitple projects for international and national brands.(Several of the mentioned Brand Design projects led to substantial sales growth and garnered multiple awards)

Pune Area, India

Mumbai Area, India

Contributed to high-profile campaigns for distinguished brands including AXE, Kissan, Economic Times, Force Motors (SUV), Ahuja Builders, Camlin, S.P Builders, and ET NOW.Played a pivotal role in the successful launch of the AXE Angels campaign within the Indian market.Conceptualized and meticulously designed a bespoke calendar for Ahuja Builders.Spearheaded the creation of impactful creative materials for the launch of the Force One SUV.Actively engaged in the business development process, taking a hands-on role in pitching for and securing new clients and projects.

Contributed significantly to global brands like Coca Cola, Nutrilite, and Dewalt, demonstrating expertise in brand management and creative direction.Collaborated seamlessly with senior colleagues to craft compelling pitches and presentations for both prospective and established clients.Expertly managed pre-press production necessities for Amway's Orlando Magic Arena Event, ensuring precision and quality in event-related materials.Instrumental in the creation of dynamic flash banner ads for esteemed clients such as Navy Federal and Cryovac, showcasing proficiency in digital advertising.Played an integral role in the development of design assets and brand guidelines for Navy Federal, Dewalt, and Old Dominion, contributing to consistent and cohesive brand identities across various platforms.

Engaged in a challenging academic endeavor as part of a collaborative initiative with Fitzgerald & Co., where theoretical concepts were put into practical application.Successfully conceptualized and developed a comprehensive Visual Identity System centered around the New Coke beverage, strategically aligned with the upcoming 2010 FIFA World Cup.Under the astute guidance and mentorship of Professor Todd Brooks, the project exemplified the ability to merge creative vision with real-world marketing demands.

Atlanta, Georgia, United States

Spearheaded the conceptualization and execution of press kits, merchandise design, and E-blast campaigns for a diverse portfolio, including prominent projects such as "Scooby-Doo: The Mystery Begins," "Ben 10," and several other esteemed Cartoon Network productions.Pioneered the development of a dynamic DVD menu for "Scooby-Doo: The Mystery Begins," ensuring an engaging and user-friendly viewing experience.Proficiently crafted a series of eye-catching banner advertisements for the popular "FlapJack" cartoon, aligning design strategies with the brand's objectives.

Held a pivotal role in overseeing the comprehensive retail and institutional branding initiatives for Greenlime tissues. This encompassed the creation and execution of diverse elements, ranging from press advertisements, packaging designs, to brochure designs, all harmonizing within the framework of a cohesive Visual Identity System.The successful implementation of these innovative designs notably contributed to a discernible upswing in the sales performance of Greenlime products, reflecting a tangible return on investment.Additionally, was entrusted with the task of crafting distinctive logos and packaging designs for the Health Fit brand, further extending the capacity for brand differentiation and market appeal.

M.A, Advertising Design

Activities and Societies: Student Projects: SCAD, Atlanta Jan, 2009 Worked on a client of Fitzgerald & Co. as a school project. Created.

Fine Arts; Bachelor Of Fine Arts, Applied Arts

Merit Ranked Second