Nikhil Kumar Email & Phone Number

Bengaluru, Ka, In

India

• Led Account-Based Marketing (ABM) transition, aligning data strategies with objectives• Established data supply chain, implemented classification system, pioneered account-centric data architecture• Used Tableau for data-driven campaign decisions• Managed development, introduced 'Accounts Score'• Ensured CXO data integrity via SQL-based management• Leveraged Informatica for process automation, optimizing CXO data acquisitionProject ContributionsProject: Account ADS - Transforming Marketing Strategy through Account-Based Marketing (ABM)• Technologies used Python, Informatica, Spark, SQL, Tesseract, and Tableau• Achieved a 43% improvement in contact data accuracy. Executed RFM analysis for customer segmentation with Python• Realized 34% growth in Marketing Pipelines within 6 monthsProject: CXO Data Integrity Enhancement and Management• Utilized Informatica, SQL, and Tableau• Established a new operating model for CXO data capture. Reduced false positives and decommissioned traditional capture methods• Improved KPI calculations and reduced insights time by 30%, enabling efficient data refresh cyclesSkills: Strategic Leadership | Data Architecture | Data Visualization | Data Management | Process Automation | Quality Assurance | Continuous Improvement

• Led the creation of the S&O Intake Process Program, emphasizing self-service data access with governance• Designed and implemented BI dashboards• Accelerated development by 25% through agile prototyping, unified data storage, and resolving data gaps with ITProject ContributionsProject: Integrated KPI Alignment and Historical Data Synthesis for Unified Performance Scorecard• Technologies included Tableau, Salesforce, Marketo, Allocadia, and SQL• Introduced a product mindset for rapid prototyping, ensuring high-quality solutions• Enabled 750+ marketers with self-service analytics• Delivered a dashboard contributing to a 40% Quarter-over-quarter growth

• Improved third-party e-commerce data model by collaborating with SMEs to identify critical analysis elements• Developed and deployed an NLP model for sentiment analysis, expanding to categorize negative sentiments into specific issues• Automated data validation procedures on AWS Redshift to ensure the accuracy and reliability of dataProject ContributionsProject: Enhanced Digital Performance Optimization through Integrated NLP Analytics• Technologies included Python, SQL, Power BI• Achieved cost savings by optimizing data use, renegotiating contracts, and establishing a one-stop Power BI solution• Resulted in a 36% reduction in negative customer reviews within the first 3 months• Executed the one-stop solution, reducing platform technical and operations support spending by $250K/year

Bengaluru, Karnataka, India

• Transitioned Oracle BI to SAP BOBJ, addressing a 2-week data lag and organizational restructuring challenges• Defined technical logic for 'Metrics' and 'KPIs' in SAP BOBJ in collaboration with the AMER Marketing Director• Executed end-to-end data extraction, cleaning, and developed user-defined variables for interactive dashboards within a 3-week timelineProject ContributionsProject: Business Intelligence Transformation and Real-Time Analytics Implementation• Revamped data reporting, shifting to SAP BOBJ. Technologies: SAP HANA, BOBJ, Salesforce• Collaborated with leadership and data engineering teams to reduce data lag from 2 weeks to 1 day• Implemented automated data snapshotting, reducing data request SLAs to 24 hours

Bengaluru Area, India

• Improved EMEA marketing team communication with real-time updates, facilitating product tracking and vendor communication• Redefined 'Enterprise' and 'Commercial' segments post Dell's EMC acquisition, aligning sales and managing regional accountsProject ContributionsProject: Enterprise Business Transformation and Data Integration• Unified data, account, and sales processes, enhancing business with Salesforce, Teradata, SQL, RStudio, SSIS, PowerPoint• Achieved 28% growth in the Commercial business segment and 8% growth in the Enterprise business segment

Post Graduate Diploma Certificate In Business Analytics And Business Intelligence

Bachelor'S Degree, Mechanical Engineering, 71

Activities and Societies: attended nsic program, participated in cyber Olympiad, worked as organizing & co-organizing member in many.

Education record