Nikhil Kumar Email & Phone Number

Bengaluru, KA, IN

India

• Led Account-Based Marketing (ABM) transition, aligning data strategies with objectives
• Established data supply chain, implemented classification system, pioneered account-centric data architecture
• Used Tableau for data-driven campaign decisions
• Managed development, introduced 'Accounts Score'
• Ensured CXO data integrity via SQL-based management
• Leveraged Informatica for process automation, optimizing CXO data acquisitionProject ContributionsProject: Account ADS - Transforming Marketing Strategy through Account-Based Marketing (ABM)

• Led the creation of the S&O Intake Process Program, emphasizing self-service data access with governance
• Designed and implemented BI dashboards
• Accelerated development by 25% through agile prototyping, unified data storage, and resolving data gaps with ITProject ContributionsProject: Integrated KPI Alignment and Historical Data Synthesis for Unified.
• Technologies included Tableau, Salesforce, Marketo, Allocadia, and SQL
• Introduced a product mindset for rapid prototyping, ensuring high-quality solutions
• Enabled 750+ marketers with self-service analytics

• Improved third-party e-commerce data model by collaborating with SMEs to identify critical analysis elements
• Developed and deployed an NLP model for sentiment analysis, expanding to categorize negative sentiments into specific issues
• Automated data validation procedures on AWS Redshift to ensure the accuracy and reliability of dataProject ContributionsProject: Enhanced Digital Performance Optimization through Integrated NLP Analytics
• Technologies included Python, SQL, Power BI
• Achieved cost savings by optimizing data use, renegotiating contracts, and establishing a one-stop Power BI solution
• Resulted in a 36% reduction in negative customer reviews within the first 3 months

Bengaluru, Karnataka, India

• Transitioned Oracle BI to SAP BOBJ, addressing a 2-week data lag and organizational restructuring challenges
• Defined technical logic for 'Metrics' and 'KPIs' in SAP BOBJ in collaboration with the AMER Marketing Director
• Executed end-to-end data extraction, cleaning, and developed user-defined variables for interactive dashboards within a 3-week timelineProject ContributionsProject: Business Intelligence Transformation and Real-Time.
• Revamped data reporting, shifting to SAP BOBJ. Technologies: SAP HANA, BOBJ, Salesforce
• Collaborated with leadership and data engineering teams to reduce data lag from 2 weeks to 1 day
• Implemented automated data snapshotting, reducing data request SLAs to 24 hours

Bengaluru Area, India

• Improved EMEA marketing team communication with real-time updates, facilitating product tracking and vendor communication
• Redefined 'Enterprise' and 'Commercial' segments post Dell's EMC acquisition, aligning sales and managing regional accountsProject ContributionsProject: Enterprise Business Transformation and Data Integration
• Unified data, account, and sales processes, enhancing business with Salesforce, Teradata, SQL, RStudio, SSIS, PowerPoint
• Achieved 28% growth in the Commercial business segment and 8% growth in the Enterprise business segment

Post Graduate Diploma Certificate In Business Analytics And Business Intelligence

Bachelor'S Degree, Mechanical Engineering, 71

Activities and Societies: attended nsic program, participated in cyber Olympiad, worked as organizing & co-organizing member in many.

Education record