Nikhil Rathod Email & Phone Number

Bengaluru, Karnataka, India

Mumbai, Maharashtra, India

Mumbai Area, India

• Lead team for Pricing & Promotion, Time Based Regressions studies for India Region clients.• Develop & Implement analytic solutions using Machine Learning algorithms based on Support Vector Machines(SVM), multivariate statistics, regression based modeling, predictive modeling tools, and statistical diagnostic techniques (e.g., significance testing-ANOVA,CHAID, model fit).• Training, Consulting and help team to grow in the areas of Pricing & Promotion solutions, Custom modelling, Machine Learning• Prepare Excel VBA Dashboards & Deliverable templates to reduce process cycle time in effective and efficient way.

Vadodara Area, India

• Worked with Marketing Mix, Pricing & Promotion, Matched Panel Analysis and other custom Analytics project teams to develop and execute analytic outputs.• Identifies actionable insights, provides recommendations, and influences the direction of the business through statistical - analysis of Store level Sales data and Panel Data.• Creates models, monitors results, and develops and executes hypotheses for improving models• Collaborates with team to implement projects, complete tasks, and fulfill plans to ensure timely and efficient analysis, modeling, evaluation, and reporting.• Prepares presentations of analysis findings and recommendations to key marketing leaders with direct impact on executive-level decisions

Gandhinagar

Price & Promotion Analysis: • Helped FMCG clients to identify their business opportunities or solve their business issues in the area of pricing and promotion, through advanced analytical solutions that uses historical store level sales data for econometric multiplicative modeling• Analyzing project outputs which include Sales vs price trend, descriptive statistics, inferential statistics, price elasticities, promotion coefficients• Perform quality checks on analysis outcomes and make sure that analysis outcomes fully meet client needs/expectations with actionable insights.• Present the analysis/final deliverable to the client that covers clear recommendation ono Optimal regular/shelf priceo Optimum depth and frequency of discount and other promotionso Best go-to strategy in terms of EDLP, HI-LO etc with supporting facts

Master Of Business Administration (Mba), Marketing

Activities and Societies: MindscapeMaster Of Business Administration

Bachelor Of Engineering (B.E.), Computer Engineering, First Class With Distinction

Bachelors of Engineering