publications

As a member of the Senior Leadership Team, I was responsible for acquisition and retention strategies for enrolments and managed the strategic marketing and communications functions including the brand and reputation, all publications, communications, media relations, events, P&F liaison, alumni engagement and communications, website, corporate partnerships and community engagement.

As a member of the Queensland Senior Leadership Team, I managed a team of 17 marketing and communications professionals and was responsible for managing community and customer relations, brand and reputation, demographics, segmentation and data analysis, blood donor acquisition, retention and frequency campaigns, youth activities, media, website, promotional literature, corporate blood donation strategies, recipient organisation relationships, community partnerships and a ten seat Call Centre.

I was responsible for the Marketing and Communications, Fundraising and Community Engagement activities of Diabetes Australia – Queensland across the State and for the implementation and promotion of events of national significance.I led and managed the marketing, community relations, fundraising, membership, promotions and communications strategies of the organisation to ensure key stakeholders including members, customers, business, community other diabetes organisations nationally… Show more I was responsible for the Marketing and Communications, Fundraising and Community Engagement activities of Diabetes Australia – Queensland across the State and for the implementation and promotion of events of national significance.I led and managed the marketing, community relations, fundraising, membership, promotions and communications strategies of the organisation to ensure key stakeholders including members, customers, business, community other diabetes organisations nationally understood and supported the organisation. Show less

Responsible for implementing business development strategies to attract General Practitioners to refer to Specialists who attended the hospital and to the community to drive requests for admission. This involved direct liaison with senior management, visiting specialists, GPs, patients, media and the community.