Niki Barton Email & Phone Number

I'm proud to lead Bowel Cancer UK's Marketing and Communications Team at this time of growth, change and opportunity for our organisation and the bowel cancer community. I'm ensuring we make the most of the increased public and media interest in bowel cancer to engage with key audiences and position us as the leading bowel cancer charity.Highlights from the last year include:1. Launching our £2.3m multi-year strategic partnership with Andrex, collaborating with ITV's Celebrity Big Brother to start a national conversation to ease embarrassment about toilet habits and encourage people to seek help for bowel problems. 2. Winning two awards for our groundbreaking #GetOnARoll campaign, partnering with ten major brands to put bowel cancer symptoms on loo rolls in millions of homes across the UK.3. Working with colleagues, partners and bowel cancer patients to develop a cutting edge behaviour change campaign which launched in May 2024.

Reading, United Kingdom

Holding the most senior comms role in the Council, I transformed the communications function at a time of great change. We moved from a reactive news-desk approach to a modern, proactive, multi-skilled team delivering high quality comms campaigns for staff and residents.After two years in the role I had increased resident satisfaction with the Council's communications. The annual resident’s survey rated “the Council keeps me informed” as 65% compared with a Local Government Association (LGA) average of 67%, and up from 35% on the Council's previous surveys.Standout achievements include:1. Implementing high profile, complex comms campaigns throughout the Covid-19 pandemic such as tackling vaccine hesitancy. Our 'Do the right thing for Reading' campaign used case studies and messages from community leaders to win the support of local people and reach groups often excluded from mainstream media and communications.2. Creating a multichannel comms campaign based on behaviour change insight to launch the Council's new food waste collection service. The scheme exceeded target by over 100% in the first months.3. Led the crisis comms response for staff, media, partners and the public under the #ReadingTogether banner following a terror attack in Reading’s Forbury Gardens.

Berkshire

I led a team of 18 fundraisers to personal and professional success.I exceeded income target by up to 3%, quadrupled annual legacy pledges and grew the single giving programme by 12%. Scope: budget £75m income / £2.5m expenditure; team c. 18 FTE. I introduced a ‘See For Yourself’ programme to take supporters to see donations in action in the field, creating a tool that build supporter loyalty and generated content for comms and PR activities.I ensured people in the team were successful and happy at work by clarifying objectives and priorities, improving work-life balance, and enabling individuals to realise their potential.

Oxford, United Kingdom

I managed complex high impact / high income appeals with multiple stakeholders, e.g. "Strength to Survive" (2015), which achieved its £4m income target and involved three partners (Heathrow, My Weekly magazine, and DfID, who provided match-funding). I raised £20m+ for Oxfam's humanitarian work by coordinating emergency appeals e.g. Nepal earthquake 2015, Oxfam's most successful appeal since the Asian Tsunami in 2004. I worked with McKinsey to develop an income growth strategy then managed the team's performance against the strategy.

Oxford, United Kingdom

I enabled the success of fundraising, media, brand, shops and policy by leading the team that produced the content (case studies, photos, film, animation) they needed for their communications.We made more than 7 programme visits, including to Lebanon to see the first waves of refugees in the very earliest days of the Syrian conflict and to Kenya with photographer Perou to capture the success of our urban water and hygiene work.

Oxford, United Kingdom

I raised more than £50m for Oxfam's humanitarian work by coordinating emergency fundraising appeals, from increasing average gift values to improving our speed to market.I established this new role as a permanent post at Oxfam, and became a leading expert on emergency fundraising in the humanitarian sector, speaking at events and training others.

Oxford, United Kingdom

Marketing and communications roles to deliver campaigns that raise money (£10m+ over two years from Oxfam Unwrapped, Oxfam's virtual charity gift scheme) and acquire new donors (Supporter Acquisition team). Managing multichannel marketing projects and supporter care.

London, United Kingdom

Marketing communications for training courses and conferences in the housing industry.

San Sebastian, Spain; Prague, Czech Republic; Yuki Cho (Hiroshima), Japan

English language teaching for adults and children.

Ma, International Relations, Pass With Distinction In Dissertation

Activities and Societies: Women's rugbyTopics studied: Theories and Issues in International Relations; Democratisation and Development.

Ba, Politics, First Class Honours

Activities and Societies: Women's rugby

Education record