Currently working on a mission to help 100+ D2C and SAAS startups find their Product-Market Fit and craft a Go-To-Market strategy backed by customer insights and experiments.Additionally, I oversee LabelUp - a social media, community-building, and UGC agency.With a decade of experience as a "MARKETING GENERALIST", I have collaborated with brands like Nexa, FabIndia, Times Fashion Week, People Matters, Weee! Inc, and several others. I have studied their customers, executed myriad campaigns - big and small, conducted multiple experiments - successful and unsuccessful, and garnered game-changing insights that have helped them achieve milestones at various stages in their business.In the last 3 years, I have conducted discovery calls with 100+ D2C and SAAS startup founders and realized that they are missing out on a 'MISSION CRITICAL EXERCISE' that can make or break their business.A lot is being talked about building a 'customer-first' brand, but how often should we take their goals, aspirations, behavior, feedback, and insights into consideration? It is barely executed right.So, what’s on the table?✅Brand Clarity From Day 1 - Followed by Consistent Customer Surveys/Interviews & Insights✅GTM Strategy and Execution (if you are launching a new product, venturing into a new market, or looking to fix the damage that’s already been done)✅Community-First Brands/Communities for Existing Brands, Community Growth Loop✅User-Generated Content (only if you are based in India)Keen to collaborate?→ 🗓️ Tap the link in my bio.→ 💌 Slide into my DMs.