Pen Twister is a blogging space that specializes in conceptualized fashion, lifestyle & hospitality editorials. At Pen Twister, we believe in creating beautiful editorials, honest reviews, entertainment videos, and personal stories for you. Pen Twister also delivers complete solutions to brand blogging promotional needs. Influencer marketing is the fastest-growing form of marketing worldwide and at Pen Twister, we aim to achieve it all through our Blog, social media platforms and help you… Show more Pen Twister is a blogging space that specializes in conceptualized fashion, lifestyle & hospitality editorials. At Pen Twister, we believe in creating beautiful editorials, honest reviews, entertainment videos, and personal stories for you. Pen Twister also delivers complete solutions to brand blogging promotional needs. Influencer marketing is the fastest-growing form of marketing worldwide and at Pen Twister, we aim to achieve it all through our Blog, social media platforms and help you locate your hidden audience. Achievements: 1. Aparajita - Saluting Womanhood - Awarded as Best Blogger.2. Steppin Out Awards - Awarded as Best Blogger for extraordinary contribution in the field of Blogging. Featured in: Times of India, Telegraph, Eclectic NorthEast, Culture Trip, Feministaa, Miss Malini, Pop xo, Sikkim Chronicle & more. Show less

Created the entire company from the ground up.Idea to Conceptualising. (Home Decoratives)Market research (Finding the right gap in the market and its audience)Product analysis (The right products based on the target audience and right pricing)Sourcing Products (Local to import finding the best and cheapest source)Retail locationLegal FormalitiesImportingAccountingHiring teamBuilding strategiesShowroom LayoutPlanning and execution of… Show more Created the entire company from the ground up.Idea to Conceptualising. (Home Decoratives)Market research (Finding the right gap in the market and its audience)Product analysis (The right products based on the target audience and right pricing)Sourcing Products (Local to import finding the best and cheapest source)Retail locationLegal FormalitiesImportingAccountingHiring teamBuilding strategiesShowroom LayoutPlanning and execution of ShowroomLaunchIdentifying and intensifying industry-specific marketing channelsEvery aspect of a company. Show less

Co-founded this startup. Developed and built the business from an idea/research stage.Responsibilities:-Market Research,Branding,Brand Placement,Registrations and legalities of a startup from Certificate of enlistment to Bank Accounts and registrations,Hiring and building a team for each and every department,Website design and development,Social Media strategy and play,Product Procurement,Negotiations,Sales - B2C and B2B,Sale strategies,Data… Show more Co-founded this startup. Developed and built the business from an idea/research stage.Responsibilities:-Market Research,Branding,Brand Placement,Registrations and legalities of a startup from Certificate of enlistment to Bank Accounts and registrations,Hiring and building a team for each and every department,Website design and development,Social Media strategy and play,Product Procurement,Negotiations,Sales - B2C and B2B,Sale strategies,Data Mining and Analysis for better growth opportunity,Advertisements and media,Public Relations,Exhibitions, Conventions, Trade show strategy.Building Investor relationship.The company, unfortunately, got shut due to lack of funding but did manage to survive in the market for 2 years with an initial investment of just Rs. 4 Lakh. The market trend forced us to either exit or invest heavily in another direction. The exit was foreseen 6 months in advance, with proper market research and data analysis. Thus, making a clean exit without any losses or debts.My role, in a nutshell, was the entire company from starting registrations to ending formalities. Show less