Nikita Punhani Email & Phone Number

Austin, TX, US

Austin, Texas Metropolitan Area

Austin, Texas, United States

• Responsible for brand presence on Twitter for world’s #1 search engine and video streaming platform, interacting with customers and cross-functional stakeholders to maximize customer satisfaction on the platform
• Represented a leading tech giant on Twitter by handling customer queries pertaining to video streaming channel management and performance, channel analytics and technical issues with a response quality score of over.
• Responsibly handled complex/sensitive replies from influencers, top creators, high engagement tweets well within the defined SLA
• Mentored other agents on effective communication, with in-depth knowledge on voice & tone, product policies & guidelines
• Acted as an escalation specialist by triaging complex technical issues in Salesforce CRM tools and summarizing for engineering, product and PR teams

Gurgaon, India

• Responsible for defining the digital strategy for brands to drive higher recall and brand affinity for consumers as part of an integrated communications startup agency with less than 30 employees
• Conceptualized and successfully implemented a brand visibility campaign which led to an increase in 500K+ YouTube views and is covered by various media and PR channels
• Executed marketing and promotion tactics in digital media for a brand that led to 15% growth in total social media shares and 20% increase in website traffic from social media posts
• Developed online marketing campaign effectively increasing followers by 1,000+ and driving brand awareness
• Helped reduced customer support requests by 8% by engaging with customers on social media whenever they encountered issues with the brand
• Learned photoshop to create custom banners and other images for use in campaigns, resulting in a 12% boost in engagement

New Delhi Area, India

• Responsible for campaign planning, web-designing and social media marketing for a bootstrapped marketing and advertising startup with about 15 employees
• Increased company’s Facebook Fans from 500 to 1000+ through content marketing and creating unique social media content and regularly engaging with the audience
• Designed wireframes and collaborated with UI/UX to provide design mockups for multiple websites

Gurgaon, India

• Social media coordinator for in house media brands and external accounts in consumer goods, home improvement and healthcare areas as part of a mass media company with over 10,000 employees
• Spearheaded a Twitter influencer campaign for Tropicana India which trended No.1 in India and No.2 Worldwide having 6,035 Brand Mentions, 19.9M Impressions and reached to 9.95M people
• Devised end-to-end execution of 10+ digital campaigns for Hindustan Times official events keeping in mind 360° marketing approach including on-ground events
• Analyzed data to understand what worked, and what didn’t, on each social media platform to improve engagement by 22% year over year
• Collaborated with SEO team to optimize and implement overall digital marketing campaigns
• Monitored online presence of company’s brand and engaged with users, strengthening customer relationships

Gurgaon, India

Did market research on "Brand Evolution: Forthcoming Trends and the position occupied by brand Micromax". The objective of the research is to identify the: 1. The brand position occupied by Micromax 2. Customer trend among the mobile owners in the age group of 18-30.

Master Of Business Administration (Mba), Marketing And Sales

Bachelor Of Business Administration (Bba), International Business

Activities and Societies: Debate, Foreign language (German) learning, Intraclient – Waterford English Studies course.

Education record

Activities and Societies: Yoga, Dance, Sports.