Terminals - Go To Market
Auckland, New Zealand
Go-To-Market in Vodafone NZ's prestigious world-class devices team - Terminals.Execution• Substantiated industry-leading, bold marketing taglines for national campaigns with clear consumer cut-through – e.g. NZ’s best 4G smartphone under $150Relationship management and vendor support• Worked closely with Samsung, Microsoft, Sony, HTC, Huawei, Alcatel, ZTE, and other external partners for product launches and marketing campaignsVideo and content… Show more Go-To-Market in Vodafone NZ's prestigious world-class devices team - Terminals.Execution• Substantiated industry-leading, bold marketing taglines for national campaigns with clear consumer cut-through – e.g. NZ’s best 4G smartphone under $150Relationship management and vendor support• Worked closely with Samsung, Microsoft, Sony, HTC, Huawei, Alcatel, ZTE, and other external partners for product launches and marketing campaignsVideo and content production• Produced, scripted, storyboarded, and starred in key product videos for hero handsets, dramatically increasing the profile of Vodafone-branded devices• Deployed videos across social media, internal demonstrations, and to field staff as sales tools• Received national and international recognition for the contributions these efforts made to Vodafone-branded device sales and engagement, including a company-wide Inspired award• Videos have now been utilised as international marketing assets in Greece, Ireland, Portugal, and the NetherlandsNetworking• Identified areas for improvement and opportunities to succeed through networking and stakeholder management, communicated key messaging to PR, social media, and the wider business, overhauled device-related point of sale material and the portfolio section of the Vodafone in-store magazineBAU responsibilities• Managed price ticketing, live demo units, and dummy handsets across Vodafone and multiretail partnersCopywriting• Established consistent language and terminology for features common across the device portfolio at all customer touchpoints – retail point of sale, the Vodafone in-store guide. website copy, social media content, and multiretail mailersInventory management and device setup• Maintained an internal stockroom, offered device setup for directors and the leadership team, and provided on-site support to the consumer business unit to ensure there was no downtime due to device upgrades Show less