Working with the Founder to devise and execute the event strategy for this fast-growing start-up brand, creating a market-leading product with events that sell out within minutes to a highly engaged community built through Instagram and WhatsApp

Apple, April 2024 - Supported the on-site production and execution of Apple’s ‘I remember you’ photographic exhibition and associated events including media briefing, press launch and VIP dinner

Project Director role for the launch phase of the London iteration of Veuve Clicquot’s Solaire exhibition celebrating 250 years Veuve Clicquot Maison’s heritage o Worked directly with Maison team in Paris to agree the project deliverables, KPIs and brand output producing a master project framework and RACI documento Secured the venue, the iconic 55 Regent Street (on Piccadilly Circus), working closely with The Crown Estate to procure the required lease and implementing complex health and safety requirements

Led Moët & Chandon’s headline sponsorship of the iconic Skate at Somerset House, London in 2021 and 2022 - a flagship event as part of the Maison’s global ‘Effervescence’ seasonal campaign with a budget of £1mo Creative ideation, concept visualisation and end-to-end production of the bespoke pop-up Moët & Chandon Skate Lounge and the installation of the 40ft Christmas Tree, with custom decorations by Moët & Chandon o Close liaison with the Maison to ensure the brand guidelines were maintained and executed to the highest qualityo Managing attendance, ticketing and bespoke packages for Moët’s VIPs, key clients, stakeholders and 200 guests for 8-week run Project management of Moët & Chandon’s sponsorship of Royal Ascot horse racing with budget responsibility of £1.5mo Design and production of six bespoke Moët & Chandon bars across the site, full redesign, fit out and guest experience curation for the bespoke VIP Moët & Chandon Box showcasing the history of the Maison’s links to horse-racing o International hosting for 500 guests of Moët & Chandon across five days in the Box, a gala lunch and premium enclosure access• Worked across high-profile brand activations and sponsorships including the launch of the Moët & Chandon Champagne Bar in Harrods, Moët & Chandon’s sponsorship of the Platinum Jubilee celebrations of the Queens 70th year since accession and the category sponsorship of the British Fashion Awards

Reporting to the Chief Commercial Development Officer, I led the team through the global pandemic from April 2020. • Established the strategy to pivot the events business from physical events to a virtual event output - such as online beauty masterclasses, live interviews and interactive workshops - due to the COVID pandemic. In that time we delivered 12 virtual events, including several multi-day and month long events, welcomed 12,836 guests, partnered with 6 commercial clients (Breitling, Shiseido, Pandora, Simply Be and the Metropolitan Police), 117 speakers and achieved 12 million views across YouTube, Twitter and Facebook.• Leadership of multi-disciplinary events team incorporating client service, event operations, event production, graphic design and matrix management of event marketing and sales • Created, planned and implemented effective workflows, ways of working and a clear governance structure to ensure effective delivery • Oversaw extensive procurement process to onboard virtual events suppliers, internal data compliance and security procedures and implementation of preferred suppliers cross-business • Speaker at multiple external industry-leading events including PPA Leadership Summit, EventLab360 and Event360

• Overall accountability for the end-to-end delivery of over 70 events across a portfolio of Hearst brands, leading a team of 11• Co-created departmental vision, strategy, objectives and KPI’s with the Managing Director • Oversaw an annual expenditure budget of circa £4m, providing monthly reporting and budget phasing to CFO • Worked in partnership with Editors to develop brand event strategies that best bring the brands to life • Led on people strategy for the department encompassing staff recruitment and retention, performance reviews, bonus structure, learning and development and staff wellness • Implementation of cross-business process, ways of working, business rules and regular liaison with senior figures across the business to provide effective solutions • Account management of some of our most senior clients and partners including Breitling, Mercedes-Benz, Chanel, Cartier, Laurent-Perrier, Armani, Dior, The Crown Estates and UBS • Contribution to sponsorship pitches assessing event viability, cost analysis and creative ideation • Extensive internal stakeholder management and collaboration across Editorial, Commercial and Central teams

• Responsible for overseeing end-to-end event management of 100 events a year across the Hearst portfolio, full budget management for the department and line management of a team of eight• Developed and delivered several new event initiatives including Bazaar At Work Summit (one day event at Sotheby’s for U/HNW individuals), ELLE Weekender (a four day takeover of the Saatchi Gallery in 2018), Women’s Health Live (three-day fitness festival with 250 talent, 8,000 guests and 100+ exhibitors) and the Cosmopolitan Careers Festival (virtual month long event with 10,000 sign ups).• Vendor and supplier management including leading a comprehensive tender process for production partner - negotiating a 25% partner discount - and procurement of key suppliers across catering, florists and venues

• Responsible for delivering luxury events portfolio for Harper’s Bazaar, Esquire and Town & Country • Launched and executed the inaugural Esquire Townhouse - which grew into the brand's flagship event. The four-day event took welcomed 3,500 guests with 40 content-led, curated events including intimate VIP dinners, world film premieres, supper clubs and in-conversation style events• Executed brand sponsorship activations including a Dior Sauvage pop-up boutique and a luxury Breitling lounge and retail space

Responsible for event execution and delivery for Harper's Bazaar and Esquire. Event portfolio included Harper's Bazaar Women of the Year Awards, Bazaar At Work event series and the inaugural, award-winning Esquire Townhouse. Overall responsibility for luxury events portfolio and management of two direct reports to execute events for ELLE and Red magazines.

Managed a sub team of three direct reports to deliver a series of high profile fundraising, cultivation, stewardship and patient enrichment events. • Delivered a comprehensive £1m portfolio of events for audiences ranging from 10-750 guests including high-profile celebrity guests• Supplier liaison and management with London venues, caterers, entertainers, AV and production companies • Full budget management including income and expenditure reconciliation, budget phasing and re-forecasting • Collaborated with multiple internal teams including Design, PR and Communications to execute projects

• Established and led EMEA Marketing Production team, line managed one direct report• Managed client e-marketing communications across the Investment Bank including content creation, distribution list management and reporting metrics• Directed on-brand execution for internal and external marketing projects at the corporate, business and product level• Collaborated with Legal and Compliance teams to obtain approvals on all client marketing collateral prior to distribution• Advertisement production for charity adverts, third party conferences and print collateral• Agency project management• Updated content on microsites and web pages • Managed promotion and giveaway vendors, idea generation, pricing, distribution and fulfilment• Ensured correct and consistent application of UBS corporate design across all client and non-client facing materials, including all logo requests

• Led and implemented marketing projects for the Equities business and Conference/Event Marketing teams • Managed and liaised with external creative agencies (ThinkSo, Ogilvy & Mather, & Publicis Kaplan Thaler) and media agency (MediaVest) on marketing projects across print and digital platforms• Directed on-brand execution for internal and external marketing materials at the corporate, business and product level• Presented marketing materials and advertising campaigns to executive and senior-level business teams• Created and delivered between 5-20 Silverpop emails per month; announcing product launches, market structure reports and regulatory updates and provided reporting metrics• Updated and maintained web content for the global external conference webpage and ETRACS product website• Coordinated with vendors/suppliers to plan and order client giveaways and maintain on-hand supplies for Sales teams

Responsible for portfolio of events valued at £1.5million: Thomson Reuters IFR Awards event series (London and Hong Kong), the International Arbitration Charity Ball (IACB) and the Asian Awards with audiences of 300-1,200• Managed event logistics which included: budgets up to £1,200,000, guest lists for over 700 guests, on-site teams of up to 50 people, gifts-in-kind to generate over £40,000• Co-ordinated IFR Awards Royal Programme for attendance of HRH Princess Anne (Royal recce, briefing notes, speech, security, on the night logistics and Royal protocol)• VIP management (briefing notes, speech, transportation, on the night logistics)• Developed a new fundraising activity for IACB generating £70,000 contributing to an overall profit increase of 57% • Led and briefed design teams of up to six people to produce event collateral (invitations, brochures, sponsorship programs, etc.) and multimedia deliverables for event films• Liaised with senior executives in partner organisations and external suppliers (venues, AV companies and caterers).• Developed digital promotional materials and strategies which included writing copy for web and social media platforms

• Managed event portfolio valued at £300,000 for audiences of 10-650 including London Brain Game, Carols in the City, Autumn Lunch and Nestlé Gala Dinner• VIP Management of celebrities and senior business figures (briefs, speeches, transportation, on site logistics)• Grew net profit of the London Brain Game by 187% over a two year period • Led full delegate management for up to 650 guests (invitations, transport, ticketing, VIP guest list)• Recruited, managed and briefed up to 30 on site event volunteers • Created sponsorship proposals and pitched for new business to secure new beneficiary events• Worked with CSR teams at partnership organisations including Nestle UK to develop bespoke events

• Selected as one of two successful applicants for this highly competitive graduate scheme at the UK’s leading children’s charity. Undertook placements in eight different teams including the special events team where I worked on flagship events.