Nikki Healey Email & Phone Number

Raleigh, North Carolina, United States

Lowell, Massachusetts, United States

Syracuse, New York, United States

Remote | Based Out Of Syracuse, New York, United States

Framingham, Massachusetts

• I lead, train and advise a team of 18+ digital marketing specialists (DMS) in a client-facing, service-oriented environment.
• I am responsible for assigning team resources across our client portfolio to help our company meet revenue goals, ensuring projects remain on schedule and on budget.
• I am responsible for training current staff on how to use third-party and proprietary SEO tools to perform technical SEO audits, competitive and keyword analysis, and monitoring and tracking results.
• Actively supporting tech clients in an as needed basis.

Newton, MA

• Devise content marketing strategies to distribute relevant and valuable content to attract, acquire, and engage target audiences to help build brand awareness, customer loyalty and retention, and lead conversion
• Writing and reviewing promotional copy in lead generating products to drive revenue
• Establishing partnerships that build brand awareness that yield new site membership to support our lead gen campaigns
• Analyzing, tracking and managing all marketing performance results through business intelligence tools (BI) such as Cognos and Google Analytics
• Working with central groups to build A/B tests and new marketing products to improve site interactions and conversion rates including banner campaigns, landing pages and partner products
• Supporting our international teams to build a new site presence in the UK, Germany, ASEAN and APAC regions

Newton, MA

• Responsible for developing strategies and delegating tasks for all online marketing efforts in support of member acquisition and member retention goals
• Manage all International expansion initiatives
• Oversee email strategy plan
• Create and execute e-mail marketing campaigns and other promotions, including copywriting
• Negotiate and manage strategic media sponsorships with industry groups and partner sites
• Manage all content/SEO optimization efforts to drive traffic to sites

Newton, MA

• Responsible for researching and recommending on-page SEO improvements to editorial content for large scale efforts of various TT.com and international pages with the goal of attracting new members and/or more traffic
• Responsible for implementing on-page SEO and link building updates to editorial content using both V5 and V7 content management systems
• Provide copywriting with keyword rich editorial content whenever necessary
• Complete various assigned monthly traffic team projects
• Identify and resolve pages that are not performing properly and escalate these issues to HD or to traffic team members if necessary
• Use the Redirector tool to fix misdirected or stacked redirects to help maintain SEO page performance

• Administer CantPutDown.com using WordPress content management system (formerly used Drupal CMS)
• Write and publish book reviews
• Manage and edit all content contributed to site
• Research and keep updated on the latest book trends and what readers and reviewers are saying about these books
• Perform keyword research to include in the copy, meta tags and anchor links to help improve SEO findability and placement in the top organic SERPs
• Use Facebook and Twitter as free marketing tools

Sudbury, MA

• Created, tested and delivered all Gold Master CD-ROM products, Instructor's ToolKit (ITK), TestBank, eLearning, and Student CD-ROMs by strict deadlines
• I created all necessary packaging, licensing and ReadMe.txt files for CD-ROM jewel cases
• Managed all technical support via phone, email, or web site for over 120 CD-ROM products
• WebCT/Blackboard liaison for all e-products
• Set up and administered our WebCT server
• Uploaded and tested all e-products on WebCT server