Nikkia Shakur

Nikkia Shakur Email and Phone Number

Senior Digital Account Manager @ Lead PPC
Orlando, FL, US
Nikkia Shakur's Location
Greater Orlando, United States
About Nikkia Shakur

I have 12 strong years of successful AdWords experience and 6 years of successful Facebook experience (agency and freelance). I know a lot of cover letters talk about “successful” campaigns, but when I talk about successful campaigns, I mean converting and lead generating campaigns with a low CPL. I love what I do, and I love working with clients. In my current contract, I manage campaigns for multiple major brands looking for new franchisees. These brands include HoneyBaked Ham, Home Concept brands, Jersey Mike’s and Pinkberry. I have a knack for client communication, campaign problem solving and developing an effective strategy.I have experience with landing page creation and optimization using Unbounce and Wordpress. I have worked with multiple CRM and project platforms to make sure that clients have the lead data they need and consistent communication with me about their campaigns.I am a self-starter, which every digital expert has to be since the digital landscape is constantly changing. I am not afraid to think outside of the box to give clients what works best for their brand when it comes to digital advertising campaigns. By being open with clients in this way I have been able to increase customer retention and receive multiple referrals from clients.

Nikkia Shakur's Current Company Details
Lead PPC

Lead Ppc

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Senior Digital Account Manager
Orlando, FL, US
Website:
leadppc.com
Employees:
6
Nikkia Shakur Work Experience Details
  • Lead Ppc
    Senior Digital Account Manager
    Lead Ppc
    Orlando, Fl, Us
  • Kiascope Ppc
    Social Media & Paid Marketing Coach
    Kiascope Ppc Mar 2019 - Present
    Minneola, Florida, United States
    - Working with multiple brands, coaches, and companies to improve their digital presence- Coaching 6 and 7-figure earners on how to properly launch their Facebook and AdWords ads- Helping podcasters and content creators how to generate compelling content- Audits for existing and recently launched campaigns on all platform
  • Lead Ppc
    Senior Account Manager
    Lead Ppc Apr 2018 - Present
    Orlando, Florida Area
    The Personable Service You Deserve With The Sustainable, Scalable Cost-Per-Sale You Expect. We begin where most Pay-Per-Click (PPC) services end. This starts with how we treat our clientele. We take the time to get to know our clients on a personal level and identify the KPI's beyond Cost Per Lead that matter most to you.Top Industries Served:Franchise Development: $4M+ in Ad SpendDental: $1M+ in Ad SpendLaw Firms: $3M+ in Ad SpendAll of our PPC campaigns are built… Show more The Personable Service You Deserve With The Sustainable, Scalable Cost-Per-Sale You Expect. We begin where most Pay-Per-Click (PPC) services end. This starts with how we treat our clientele. We take the time to get to know our clients on a personal level and identify the KPI's beyond Cost Per Lead that matter most to you.Top Industries Served:Franchise Development: $4M+ in Ad SpendDental: $1M+ in Ad SpendLaw Firms: $3M+ in Ad SpendAll of our PPC campaigns are built to scale. Although most of our clients choose to start very small, with time as Opportunities lead to Qualified Opportunities and Sales, many of our clients choose to dial up their ad spend in order to drive 5-10X+ their initial lead flow. This is why from the beginning, we track exactly which keywords and audiences are turning into high-quality Opportunities and Sales so that we’re ready when you are to ramp things up and take your business to the next level.Lead PPC Advertising Packages Include:Account ManagementPay-Per-Click ManagementROI TrackingLanding Page Design & DevelopmentCRM IntegrationAdvanced Tracking in AdWords Show less
  • Life Full Circle
    Producer And Personality
    Life Full Circle Oct 2010 - Present
    Perform the tasks of coordinating every aspect of the radio program from the initial concept to the final distributionHandle responsibilities of generating informative and entertaining shows that holds a dedicated audience of listenerPerform the tasks of conducting research: finding guests to interview, gathering facts and information as well as verifying facts from different new sourcesHandled all online marketing channels, Wordpress, Twitter, Facebook and… Show more Perform the tasks of coordinating every aspect of the radio program from the initial concept to the final distributionHandle responsibilities of generating informative and entertaining shows that holds a dedicated audience of listenerPerform the tasks of conducting research: finding guests to interview, gathering facts and information as well as verifying facts from different new sourcesHandled all online marketing channels, Wordpress, Twitter, Facebook and Lifefullcircleradio.comImproved Facebook likes by 30% in less than two months through social marketing link buildingDirect all content and content develop for every social media site and lifefullcircleradio.com Show less
  • Ppc Boutique
    Operations Manager
    Ppc Boutique Dec 2019 - Mar 2022
    Florida, United States
  • Local Digital Agency
    Search Engine Marketing Analyst
    Local Digital Agency Jul 2017 - Mar 2018
    Orlando, Florida Area
    - Handled campaigns, both local and national, for all internet marketing clients. - Provided digital media marketing research and strategy for several agency initiatives. - Communicated directly with clients on a daily basis. - Developed & implemented digital strategy and Powerpoint documents. - Provided strategic direction for the expansion and growth of all internet marketing clients . - Increased AdWords performance of 75% of accounts within 3months.- Introduced more… Show more - Handled campaigns, both local and national, for all internet marketing clients. - Provided digital media marketing research and strategy for several agency initiatives. - Communicated directly with clients on a daily basis. - Developed & implemented digital strategy and Powerpoint documents. - Provided strategic direction for the expansion and growth of all internet marketing clients . - Increased AdWords performance of 75% of accounts within 3months.- Introduced more clients to further digital advertising opportunities including Facebook, Linkedin & Pinterest.- Provided monthly in depth analytical reporting to all clients. - Oversaw budgeting/forecasting, campaign optimization, campaign audits and reporting.- Researched competitive landscape for all clients to determine how to create dynamic campaigns that increase clicks and conversions.- Ensured superior customer service levels, operational excellence and strategic insight to all internet marketing clients. - Current client campaigns include Massey Services Inc, WhirlyDome, Metals Unlimited and Advanced Dermatology. Show less
  • Xenopsi
    Programmatic Media Planner
    Xenopsi Feb 2016 - Apr 2017
    Greater New York City Area
    • Managed all Facebook Paid advertising campaigns (promoted posts, conversions/contests, branding & reach and frequency buys)• Joined the team as the paid search advertising expert• Managed all SEM campaigns (Google platform)• Increased all SEM campaign performance by 20% YoY• Managed paid search budgets ranging from $6,000 to $27,000 monthly across 5 accounts• Increased the SOV 148% and CTR by 22% for the Evan Williams Bourbon Experience brand in less than 60… Show more • Managed all Facebook Paid advertising campaigns (promoted posts, conversions/contests, branding & reach and frequency buys)• Joined the team as the paid search advertising expert• Managed all SEM campaigns (Google platform)• Increased all SEM campaign performance by 20% YoY• Managed paid search budgets ranging from $6,000 to $27,000 monthly across 5 accounts• Increased the SOV 148% and CTR by 22% for the Evan Williams Bourbon Experience brand in less than 60 days• Managed all Twitter paid advertising campaigns• Managed all Instagram paid advertising campaigns through Facebook• Created trafficking documents and media strategies based on overall annual goals• Managed all weekly, bi-weekly and monthly reporting• Managed all client facing “Post Buys” (final report of the overall campaign performance for all platforms)• Worked directly with brand managers to meet client KPI’s• Advanced analytics and reporting for all brands Show less
  • Ppc Boutique
    Digital Project Manager (Contract)
    Ppc Boutique Jan 2016 - May 2016
    Tampa/St. Petersburg, Florida Area
  • Ppc Boutique
    Ppc Lead Analyst & Team Manager (Contract)
    Ppc Boutique Mar 2015 - May 2016
    Tampa/St. Petersburg, Florida Area
    -Manage all Youtube and Google advertising-Manage all staff and hiring-Ad and webinar copywriter-Webinar set up and optimization -Expert in policy compliance for Google
  • Purple Moon Media
    Paid Search Analyst (Contract)
    Purple Moon Media May 2015 - Oct 2015
    Tampa/St. Petersburg, Florida Area
    -Lead Paid Search Analyst For The Island Of The Bahamas-Analyzed all google analytics data to ensure website traffic was corresponding with advertising platform data. -Increased CTR by 62% in less than 90 days-Increased conversions by 28% in 60 days-Helped the brand better understand their core clientele and website visitors
  • Autobytel
    Sem Analyst
    Autobytel Jan 2014 - Sep 2014
    Tampa/St. Petersburg, Florida Area
    • Developing and implementing day to day digital strategy for paid search campaigns• Worked with major automobile brands like Toyota, Subaru and Hyundai• Developed Spanish campaign for implementation on largest account (not deployed)• Managed day to day optimizations and improvements on multiple campaigns• Large scale CPA budget management• Helped improve internal communication and documentation • Co-managed Google Sponsored Promotion campaigns• Worked directly with… Show more • Developing and implementing day to day digital strategy for paid search campaigns• Worked with major automobile brands like Toyota, Subaru and Hyundai• Developed Spanish campaign for implementation on largest account (not deployed)• Managed day to day optimizations and improvements on multiple campaigns• Large scale CPA budget management• Helped improve internal communication and documentation • Co-managed Google Sponsored Promotion campaigns• Worked directly with Google and Yahoo senior team Page content redesign for both mobile and desktop to improve customer experience• Specialized in revitalizing dying campaigns Show less
  • Triad Retail Media
    Digital Campaign Manager
    Triad Retail Media May 2013 - Jan 2014
    Tampa/St. Petersburg, Florida Area
    • Handled display advertising for brands on Walmart.com• Developed and reallocated budgets for plans ranging from $25,000-$500,000• Worked closely with finance to guarantee proper reporting to clients• Worked directly with the quality assurance department to ensure that display ads were created, loaded and performing at their peak.• Worked with major brands like Hormel, Campbells and Energizer

Nikkia Shakur Education Details

Frequently Asked Questions about Nikkia Shakur

What company does Nikkia Shakur work for?

Nikkia Shakur works for Lead Ppc

What is Nikkia Shakur's role at the current company?

Nikkia Shakur's current role is Senior Digital Account Manager.

What schools did Nikkia Shakur attend?

Nikkia Shakur attended Florida Agricultural And Mechanical University, Florida A&m University.

Who are Nikkia Shakur's colleagues?

Nikkia Shakur's colleagues are Grant James, Seth Meyer, Amy Coplen.

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