- Developed a global project management processes to optimize resource allocation and enhance efficiency.- Creating an employee utilization models to ensure optimal staffing levels and resource allocation.- Developed and globally implemented an innovative campaign scorecard introducing qualitative and quantitative feedback mechanisms to streamline campaign business reviews, enhance post-launch evaluations, and refine process performance.- Manage operational metrics such as utilization targets, burn reports, and job reconciliations to mitigate liabilities and increase profitability.- Lead an overhaul of utilization/pacing processes, earning third place in the Global-wide Publicis Operational Innovation Awards.- Streamline operational processes and build infrastructure to foster seamless collaboration across departments and regions, improving workflow efficiency.- Second-line manager overseeing 1 manager and 2 senior associates (onshore and offshore)

- Responsible for global staff plan/resource allocation and employee utilization reporting and analysis for all750+ staffed individuals, across NORAM, LATAM, EMEA and APAC markets- Conducts comprehensive global assessments of resource underutilization and provides strategic approach to mitigate agency liabilities and increase profit- Developed a standardized template that resulted capacity savings of 8.5 hours per month by automating previously manual Excel-based tasks- Active participant in the Publicis global task force to standardize timekeeping and project management systems across a network spanning 110 countries and encompassing 56 agency brands- Accountable for proper forecasting, accounting, and recording of client billings for $450MM+ in accordance with agency policies- Identifies invoice discrepancies (including planned costs and delivery numbers) and partners with cross-functional teams and financial analysts to resolve and reconcile invoices- Supervisor to Manager and two Senior Associates (on and offshore)

- Responsible for global staff plan/resource allocation and employee utilization reporting 750+ staffed individuals, across NORAM, LATAM, EMEA and APAC regions- Manages reconciliation process for vendor invoices for $450mm budgets - Identifies invoice discrepancies (including planned costs and delivery numbers) and works with media teams and financial analysts to resolve and reconcile invoices- Review and analyze reports generated from media systems Prisma & MediaOcean- Supervisor to two Sr Associates (on and offshore)

Client: USAAResponsibilities: - Media Trafficking SME:- Responsible for overall process maintenance and training- Create efficiencies in processes to reduce errors and optimize employee capacity - Process created to validate trafficking instructions reduced errors from 60% to 25%- Introduced another process that decreased go-to market by 3 days- SME on program that automated trafficking instructions which rendered capacity savings of average 180hr/month and reduced go-to market by 8 days- Agency liaison for internal USAA process that streamlined all media processes - Person of contact for all USAA communications- Media Placement Agreement - work with USAA to update the placement agreement that outlines appropriate brand safety standards for all placements- Brand Standards Exhibit Updates - update all documents pertaining to the requirements per the official brand standards agreement that are reviewed throughout the year- Service level agreement (SLA) - Responsible for ensuring all media instructions comply with the scope of work- New partner capability reviews - reviewing all potential media partners (online audio, social, radio, television, digital partners and search) to confirm capabilities align with established USAA brand standards- Billing - responsible for tracking all media estimates to ensure accurate billing- Resource management including new team onboarding, time keeping and pacing

Client: Frito-Lay Variety PacksAccount Supervisor: Aug 2018 - Sept 2019Account Manager: Feb 2016 - July 2018Responsibilities:- Developed and executed integrated national consumer promotions which included packaging, POS, digital, social, influencer and experiential- Executed and managed on-site content shoots/experiential events- Developed brand voice strategy leading to the first-ever voice skill in entire Frito-Lay portfolio; Snackable Notes Alexa skill won an internal Frito-Lay Innovation Award- Negotiated vendor contracts and managed vendor and client partnerships- Managed scope of work, budget tracking and processing of vendor payments- Supervisor to two Account Executives

Client: Frito Lay - Shopper team Responsibilities:- Developed multi-faceted and fully-aligned programs leveraging Frito-Lay portfolio offerings tailored to specific retailers including Walmart, Target, Dollar General, Kroger, Albertsons, and Safeway- Worked as a direct liaison between client contact & internal teams to deliver best in class creative aligning to business goals & strategies- Managed large scale in-store consumer engagement promotions to retain and grow scoped business- Collaborated across all key departments for program execution including strategy, creative, production, and agency partners- Managed vendor and agency relations with partners like DC Comics and the Association of Zoos and Aquariums- Managed all social media strategy, creative development and execution The Arts Community Alliance (TACA) - nonprofit, pro bono- Led team to create a comprehensive guidebook informing Dallas art organizations of millennial statistics and trends in the arts- Created and facilitated day-long workshop for 20 Dallas arts organizations on marketing to millennials using year-long research findings

Client: FedEx OfficeProjects: Social Media Strategy, Blog Redesign, Social Media Content Management• Managed day-to-day client communications and oversaw all client projects• Prepared and reviewed activity reports and status reports• Kept account team abreast of timelines and deadlines• Created/planned content strategyClient: Oasis Brands• Leads internal management of all disciplines to deliver ongoing marketing campaigns and branding initiatives throughout the year • Collaborates with all disciplines teams to concept, present and produce creative throughout the year. Including drafting creative briefs & briefing Creative team• Serves as go-to person for all creative team questions and all client input • Leads daily client communication, including documenting discussions, decisions on approved dollars, approved concepts, agreed-upon timing and next steps• Orchestrates internal/external meetings and manages delivery dates/deadlines • Provides regular client competitive updates, sales, promotion and key competitor details

Client: Midas• Created, presented and executed strategic local marketing plans for 30 DMAs (89 stores) in the Western region; including Top 40 markets Phoenix, Portland, Salt Lake City and San Antonio• Supported markets at the shop level with strategic local advertising plans, budget management, creative execution, and troubleshooting• Facilitated National programs, such as Network Radio, Catalina, Direct Mail and TV• Analyzed sales and monitor local market trends, adapting marketing strategies accordingly• Managed budgets, invoicing and billing approval• Maintained regular communication with Midas Marketing, franchisees, Franchise Business Managers and agency partners• Supervised and mentored 2 Assistant Account Executives

Client: Midas• Assisted Regional Marketing Manager for Midas in the central region currently handling Top 40 markets including: Chicago, Indianapolis, Milwaukee, Minneapolis, and St. Louis.• Planned & managed 3 markets in the Central region• Ensured timely delivery of all media to markets: trafficking TV and radio; communication with franchisees and vendors regarding art copy for direct mail; monitoring corporate website content for promotions and local offers. • Compiled pricing, competitive, and market status reports for central region Top 40 markets • Managed budgets, invoicing and billing approval• Communicated daily with franchisees to address current needs, budget updates, and upcoming advertising• Reporting Subject Matter Expert (SME): liaison between Moroch team and Midas corporate for information and reports including: - Top 40 Marketing Review: Comprehensive book compiled every month with analysis of all Top 40 sales, competitive, and reccomendations provided to CMO and Director Retail & Field Marketing at Midas - Competitive News: Written report of local/regional competitive media, advertising and promotion news. News items on competitors. Moroch actions and recommendations - Monthly ad spending and message review for Top 40 - All individual or short term requests for information used to evaluate marketing strategies and tactics

Client: Midas• Direct marketing experience with 30+ markets in the Central U.S. regions• Assisted two Account Executives with execution of yearly marketing plans• Worked with multiple media vendors to coordinate and place client's TV, Print, OOH, Radio, CRM, and Catalina Marketing.• Managed budgets, invoicing and billing approval• Communicated daily with franchisees to address current needs, budget updates, and upcoming advertising• Ensured timely delivery of all media to markets: trafficking TV and radio; • Monitored corporate website content for promotions and local offers. • Reporting Subject Matter Expert (SME): liaison between Moroch team and Midas corporate for information and reports including: - Top 40 recap of sales, pricing and #1 competitor pricing - Competitive News: Written report of local/regional competitive media, advertising and promotion news. News items on competitors. Moroch actions and recommendations. - Monthly ad spending and message review for Top 40. - This includes all individual or short term requests for information used to evaluate marketing strategies and tactics