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Nikki Lindgren, an agency founder and startup advisor, is reshaping the landscape of beauty and lifestyle brand marketing with a human-centric approach. Over two decades, she has left her mark on the strategies of more than 228 brands, including Kinship, Juvia's Place, Face Reality Skincare, YesTo Skincare, QUAY Australia, Chronicle Books, Fred Segal, Hunter Bell, Marco Bicego, and DedCool.As a trailblazer in scaling DTC businesses, Nikki excels in driving customer acquisition and revenue growth. Her innovative marketing strategies, blending talent, automation, and tools, have consistently delivered +65% month-over-month growth for clients. At the helm of Pennock, where she serves as founder and managing partner, Nikki has overseen the management of over $100 million in digital media. From high-growth tech startups to established household brands, Nikki guides her clients in leveraging their strategic advantages to achieve impressive ROAS.Nikki's extensive experience spans a spectrum of marketing domains, including search engine marketing, pay-per-click, paid social, display advertising, remarketing/intent-based marketing programs, performance marketing, mobile/video marketing, organic search, app store optimization, native advertising, and influencer/blogger relationships._________________________________________Pennock - The Nimble Growth Agency! As a former in-house marketer myself, I understand the challenges in-house teams face, which is why I founded Pennock - the agency I wish existed back then.We are dedicated to helping 7-figure beauty and lifestyle brands achieve sustainable growth through expert media buying and SEO strategies. If you're interested in any of the following, feel free to DM me to start a conversation:📈 Paid Media Management:-Meta Ads-TikTok Ads-Pinterest Ads-YouTube Ads-Google Ads-Amazon Ads-Programmatic Ads🔍 SEO Services:-Technical Audits-On-page Optimizations-Backlink Development
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Founder And Managing PartnerPennockSan Mateo, Ca, Us
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Founder & Managing PartnerPennock 2019 - PresentSan Mateo, Ca, UsPennock is a paid media and SEO agency for beauty and lifestyle brands growing their DTC businesses.We specialize in comprehensive growth marketing strategies aimed at boosting lead generation, customer acquisition, and monetization. With a proven track record of managing multimillion-dollar budgets in paid media campaigns, we consistently achieve an impressive average return on ad spend (ROAS) of 5X. Additionally, our expertise has led to a remarkable 31% year-over-year increase in SEO traffic across our diverse client portfolio. We're adept at paid programming across Google, Meta, TikTok, Pinterest, Programmatic, Reddit, Addressable TV, DOOH, and Audio. As Managing Partner and Head of Strategy, I oversee everything from planning to client success to P&L.Fractional Roles:Head of Growth @ Hearts & Minds Agency 2023-PresentDirector of Paid Media @ We are Social 2020-Present
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Marketing Consultant @ Bandai Namco Entertainment Inc.Pennock 2019 - 2022San Mateo, Ca, UsAs a consultant for BNEA, I am directly integrated with the brand's internal marketing team to champion digital change within the broader organization. Some of the projects I co-mange with the internal team and external vendors are:* Strategic optimization of corporate website CTAs to drive list growth and purchase intent* Planning of user acquisition and retentions strategies
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Fractional Cmo @ BloomlifePennock 2018 - 2020San Mateo, Ca, UsAs the CMO at Bloomlife, I was responsible for leading all marketing efforts for B2B (and Bloomlife's previous DTC efforts). I led data-driven strategies to generate awareness, user acquisition, and retention across paid, earned, and owned channels.
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Advisor / Marketing StrategyFashion Incubator San Francisco (Fisf) 2017 - 2020San Francisco, California, UsCoach emerging Bay Area fashion labels to improve their brand and marketing strategies. -
Director Of MarketingZepp Health 2016 - 2017Milpitas, California, UsResponsible for launching Huami wearables in the US and European markets. Developed and executed brand awareness, customer acquisition, and lifecycle marketing strategies. Built a marketing team from the ground up to support day-to-day program management. -
Senior Acquisition Marketing ManagerKiwico, Inc. 2015 - 2016Mountain View, Ca, UsDeveloped and managed customer acquisition strategy, projections, and budget of $300K-$800K/month across SMM, SEM, Affiliate, Social Influencers, Display/Remarketing, and SEO. Managed agencies and one direct report. -
Senior Marketing ManagerPango Group 2014 - 2015Boston, Massachusetts, UsManaged user acquisition strategy and execution through ASO, Mobile, SEO, Affiliates, and tested other growth initiatives for Hotspot Shield VPN and Touch VPN on Android, iOS, and Desktop. -
Senior Acquisition Marketing ManagerDelivery Agent 2013 - 2014San Francisco, California, UsDeveloped and managed marketing strategy, budget, P&L, and projections to meet larger business objectives and drive initiatives across several internal and external business units for TV network eComemrce sites including AETN, CBS, Food Network, Discovery Channel, HBO, iTV, NBC, Telemundo, and SHO. Oversaw SEO, SEM, Affiliate, Content, Shopping Engines, Display/Remarketing, and Marketplace initiatives. Managed a team of six. -
Seo ManagerDelivery Agent 2011 - 2013San Francisco, California, UsManaged SEO efforts including on-page and off-page development, training, research, and reporting for 26 eCommerce sites. Built content roadmaps and managed content development from inception to launch. Project managed SEO across internal teams and one direct report employee.
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Ecommerce Marketing ManagerCost Plus World Market 2008 - 2011Alameda, California, UsDeveloped channel strategies for SEO, SEM, Shopping Engines, and Affiliate Marketing. Implemented in-house SEO strategy and managed agency overseeing SEM, Shopping Engines, and Affiliate Marketing. Created and maintained eCommerce reports, including marketing channel reports. -
Product Development & Inventory Management SpecialistPottery Barn 2007 - 2008San Francisco, Ca, Us -
Event Production FreelancerGen Art 2006 - 2008Los Angeles, Ca, Us -
Inside Sales & Marketing AssociateSmartsco 2004 - 2007
Nikki Lindgren Skills
Nikki Lindgren Education Details
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San Francisco State University, Lam Family College Of BusinessAnd Related Support Services -
FidmMerchandise Marketing
Frequently Asked Questions about Nikki Lindgren
What company does Nikki Lindgren work for?
Nikki Lindgren works for Pennock
What is Nikki Lindgren's role at the current company?
Nikki Lindgren's current role is Founder and Managing Partner.
What is Nikki Lindgren's email address?
Nikki Lindgren's email address is ni****@****ail.com
What is Nikki Lindgren's direct phone number?
Nikki Lindgren's direct phone number is +141584*****
What schools did Nikki Lindgren attend?
Nikki Lindgren attended San Francisco State University, Lam Family College Of Business, Fidm.
What skills is Nikki Lindgren known for?
Nikki Lindgren has skills like Social Media Marketing, E Commerce, Online Advertising, Sem, Marketing, Seo, Online Marketing, Leadership, Digital Marketing, Social Media, Start Ups, Management.
Who are Nikki Lindgren's colleagues?
Nikki Lindgren's colleagues are Silpy Jha, Noopur Arora, Stephanie Lutz.
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