•Establish, execute, and measure digital marketing campaigns across paid social, paid search, and display for clients including media planning / budgeting and overseeing buys; creating, analyzing and optimizing campaigns; reporting on results and recommending adjustments to maximize performance•Generate thoughtful, creative, effective, competitive solutions to clients' digital marketing needs•Review client analytics across all platforms to uncover insights and make improvements•Consult with clients as an expert on digital marketing initiatives

• Achieved an 80% Return on Ad Spend (ROAS) increase through strategic optimization of Facebook Ads campaigns across a diverse portfolio of clients•Executed targeted digital marketing strategies that delivered the acquisition of over 500 high-quality leads from Facebook Ads for six diverse clients•Implemented continuous data insight recommendations in liaison with cross-functional teams, showcasing a commitment to data-driven decision-making.•Lead client strategy as relating to social media, display, email, and content marketing with assigned clients•Identify how to best achieve goals and objectives by utilizing best practices, industry trends, and regular testing•Own digital marketing best practices and standards within the organization, including Reporting, Measurement and Return on Investment (ROI)/Return on Ad Spend for digital campaigns•Proactively identify issues related to tracking and website performance and taking necessary action to resolve• Collaborate with other teams within the organization to develop specific digital strategies and oversee digital projects and advertising campaigns from concept to implementation• Gather and share competitive insights related to marketing strategies by targeted competitors and recommend marketing strategies to counter or off-set competitor marketing moves based on learned trends and insights

•Strategized and lead all marketing initiatives for over fifteen assigned clients•Partnered with the search marketing and account services departments to develop specific digital strategies for all marketing assignments including, but not limited to, email, social media, display ads, and more•Oversaw digital projects and advertising campaigns from concept to implementation •Developed campaigns and analyzed performance metrics, while creating display and retargeting plans in Display & Video 360, Facebook, and Instagram•Created and executed ongoing social media strategies and campaigns•Collaborated with account executives to evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profiling•Used analytics tools to track, monitor, and optimize digital presence and campaigns based on historical performance•Managed display advertising through an RTB platform for assigned clients

•Wrote content for the Lift Digital Marketing website and blog, utilizing keyword research, resulted in generating new leads for the company•Wrote content for web pages for various Lift Digital Marketing clients•Planned and scheduled content to be shared on Facebook, LinkedIn, and Twitter for Lift Digital Marketing, as well as various Lift Digital Marketing clients•Updated content associated with Lift Digital Marketing's Google My Business page•Ongoing management of Lift Digital Marketing's Facebook page

•Researched, identified, and led an Instagram influencer program initiative for a customized Renzoe Box and social media partnership giveaway•Tracked Instagram weekly engagement metrics and measured against KPIs•Managed and executed ongoing Instagram engagement with Renzoe Box's followers•Created and managed social content, editorial content, and process•Partnered with the social media management and content creation teams for content publication•Strategically identified and engaged with Renzoe Box target demographics on Instagram

•Collaborated with the graphic designer for social post content. Wrote all captions and managed all social post publications. Created all Instagram Stories content.•Brainstormed & strategized campaign ideas with the team•Worked closely with the Founder and CEO to develop content strategy & ensure aesthetic for social media posts•Resourced additional user-generated content assets including screenshots, gifs, shared posts, and clips•Learned the basics of Klaviyo for email marketing, create template in Canva